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How can you communicate with your stakeholders and employees during a financial crisis?

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A financial crisis can put your business at risk of liquidation, which means selling all your assets to pay off your debts. This can be a stressful and challenging situation for you, your stakeholders and your employees. How can you communicate with them effectively and transparently to maintain trust and confidence? Here are some tips to help you navigate this difficult time.

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Bakolas Dimitris

President / CEO at European Profiles S.A.

1 Assess your situation

Before you communicate with anyone, you need to have a clear and realistic picture of your financial situation. Review your cash flow, income, expenses, debts, assets and liabilities. Identify the causes and consequences of your crisis, and the potential solutions and alternatives. Consult with your accountant, lawyer, financial advisor or insolvency practitioner for professional advice and guidance. You may be able to negotiate with your creditors, restructure your debts, reduce your costs, or find new sources of revenue.

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Rag?p Z?k

Co-Director at Give Something Back to Berlin
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You should form a crisis management committee that may include people senior, mid-level management and stakeholders such as board of directors. The assessment should be done by this committee so that you would have a more realistic picture of the situation.

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2 Inform your stakeholders

Your stakeholders are the people who have an interest or influence in your business, such as your shareholders, investors, lenders, suppliers, customers and regulators. They need to know what is happening with your business, how it affects them, and what you are doing to address the crisis. Communicate with them as soon as possible, and be honest, respectful and responsive. Explain the facts and figures, the actions and plans, and the risks and opportunities. Ask for their feedback, support and cooperation. Keep them updated regularly and promptly.

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Rag?p Z?k

Co-Director at Give Something Back to Berlin
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Establish various levels of urgency and how you communicate at each level. You may not want to go public with full disclosure at all levels.

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3 Support your employees

Your employees are your most valuable asset, and they may be feeling anxious, confused and demoralized by the crisis. Communicate with them openly, empathetically and frequently. Share the information and decisions that affect them, and acknowledge their concerns and emotions. Involve them in the problem-solving and decision-making process, and encourage their ideas and suggestions. Recognize their contributions and achievements, and provide them with training and development opportunities. Offer them flexible work arrangements, counseling services, or financial assistance if possible.

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Bakolas Dimitris

President / CEO at European Profiles S.A.
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- NO MATTER HOW STRESSFUL AND CHALLENGING SITUATION YOU FACE YOU SHOULD NEVER GIVE UP, BEING ALWAYS OPTIMISTIC, WHILE INVOLVING ALL YOUR EMPLOYEES IN SEEKING INNOVATIVE BUISNESS PATHS.

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4 Manage your reputation

Your reputation is your most intangible asset, and it can be damaged by a financial crisis. Communicate with the public, the media and the industry about your situation, your values and your vision. Highlight your strengths, achievements and social responsibility. Address any rumors, misinformation or negative publicity with facts, evidence and positive stories. Demonstrate your commitment, resilience and integrity. Build and maintain relationships with your key stakeholders, influencers and advocates.

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5 Seek external help

You don't have to deal with a financial crisis alone. Communicate with external sources of help, such as mentors, peers, networks, associations, consultants or coaches. They can provide you with advice, guidance, support, referrals or resources. They can also help you to learn from your experience, identify new opportunities, or explore new markets or niches. They can also help you to cope with the stress, pressure and uncertainty of the crisis.

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6 Prepare for the future

A financial crisis can be a turning point for your business. Communicate with yourself, your vision and your goals. Evaluate your performance, strengths, weaknesses, opportunities and threats. Learn from your mistakes, successes and feedback. Adapt to the changing environment, customer needs and expectations. Innovate your products, services, processes or business model. Plan for the short-term, medium-term and long-term. Set realistic, measurable and achievable objectives and strategies.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you communicate with your stakeholders and employees during a financial crisis?

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1 Assess your situation

2 Inform your stakeholders

3 Support your employees

4 Manage your reputation

5 Seek external help

6 Prepare for the future

7 Here’s what else to consider

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