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How can you communicate sustainability performance to stakeholders using LCI data?

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Sustainability is not only a goal, but also a process that requires continuous measurement, improvement, and communication. One of the tools that can help you assess and communicate your sustainability performance is life cycle inventory (LCI) data. LCI data is the collection and analysis of inputs and outputs of a product or service throughout its life cycle, from raw material extraction to end-of-life disposal. LCI data can help you identify the environmental impacts and opportunities of your product or service, as well as compare it with other alternatives. But how can you communicate LCI data effectively to your stakeholders, such as customers, investors, suppliers, regulators, or employees? Here are some tips to help you.

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Gokul Shekar

Leading ESG & Climate Change expert driving sustainable business growth. | TEDx Speaker | Public Speaker | Author |…

1 Understand your audience

Before you communicate LCI data, you need to know who your audience is, what they care about, and what they expect from you. Different stakeholders may have different levels of interest, knowledge, and influence on your sustainability performance. For example, customers may want to know how your product or service affects their health, budget, and values, while investors may want to know how your sustainability strategy affects your financial performance and risk management. Therefore, you need to tailor your communication to suit your audience's needs, preferences, and motivations.

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Gokul Shekar

Leading ESG & Climate Change expert driving sustainable business growth. | TEDx Speaker | Public Speaker | Author | Columnist
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Prior to sharing Life Cycle Inventory (LCI) data, understanding your audience is paramount. Recognizing their concerns, interests, and expectations is crucial, given that stakeholders vary in levels of interest, knowledge, and influence on sustainability performance. Tailoring communication is essential, aligning with the specific needs, preferences, and motivations of diverse stakeholders. For instance, customers may seek insights into the health, budget, and values impacted by your product, while investors are likely interested in understanding how your sustainability strategy influences financial performance and risk management. A nuanced approach ensures effective communication that resonates with each stakeholder group.

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Evren Do?an? ?oker

Corporate Communications and Digital Marketing Consultant | Content Marketer | Event Designer | Trainer
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Communicating sustainability performance to stakeholders using Life Cycle Inventory (LCI) data involves a strategic and transparent approach. Begin by presenting key LCI metrics in a clear and accessible manner, ensuring that stakeholders can easily understand the environmental impact of products or operations. Use visual aids such as charts or infographics to simplify complex LCI data and highlight notable achievements or improvements. Contextualize the information by aligning it with broader sustainability goals, demonstrating a commitment to continuous improvement. Regularly update stakeholders on progress and solicit feedback to enhance the credibility and effectiveness of your sustainability communication efforts.

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2 Choose your format

LCI data can be presented in various formats, such as tables, graphs, charts, diagrams, or narratives. The format you choose should depend on the purpose, context, and complexity of your communication. For example, if you want to highlight the main results and conclusions of your LCI analysis, you may use a summary report or a dashboard that shows the key indicators and metrics. If you want to provide more details and transparency, you may use a full report or a database that shows the data sources, assumptions, and calculations. If you want to illustrate the life cycle stages and flows of your product or service, you may use a flowchart or a Sankey diagram that shows the inputs and outputs visually.

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Gokul Shekar

Leading ESG & Climate Change expert driving sustainable business growth. | TEDx Speaker | Public Speaker | Author | Columnist
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When presenting Life Cycle Inventory (LCI) data, the choice of format should align with the communication's purpose, context, and complexity. For emphasizing key results and conclusions, a summary report or dashboard featuring key indicators and metrics is effective. For those seeking more in-depth insights and transparency, a comprehensive report or database can be employed, showcasing data sources, assumptions, and calculations. Visual representation of life cycle stages and flows is best achieved through tools like flowcharts or Sankey diagrams, providing a clear and engaging depiction of inputs and outputs. Tailoring the format to the specific communication goals ensures clarity and relevance for the audience.

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3 Use clear and consistent language

LCI data can be technical and complex, so you need to use clear and consistent language that your audience can understand and trust. You should avoid using jargon, acronyms, or ambiguous terms that may confuse or mislead your audience. You should also explain the meaning and relevance of the LCI data, such as the functional unit, the system boundaries, the impact categories, and the normalization and weighting factors. You should also provide the context and references for your LCI data, such as the scope, the goal, the method, and the data quality.

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Gokul Shekar

Leading ESG & Climate Change expert driving sustainable business growth. | TEDx Speaker | Public Speaker | Author | Columnist
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When dealing with LCI data, clarity and consistency in language are paramount for audience understanding and trust. Avoid the use of jargon, acronyms, or ambiguous terms that may confuse or mislead. Clearly explain the meaning and relevance of LCI data components, such as the functional unit, system boundaries, impact categories, and normalization and weighting factors. Additionally, provide contextual information and references, including the scope, goal, method, and data quality, to enhance comprehension and credibility.

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4 Highlight the benefits and impacts

LCI data can help you demonstrate the benefits and impacts of your product or service on the environment, society, and economy. You should highlight the positive outcomes and achievements of your sustainability performance, such as the reduction of greenhouse gas emissions, the conservation of natural resources, or the creation of social value. You should also acknowledge the negative impacts and challenges of your sustainability performance, such as the trade-offs, uncertainties, or limitations of your LCI data. You should also show how you plan to address these issues and improve your sustainability performance in the future.

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5 Engage and inspire your audience

LCI data can help you engage and inspire your audience to take action and support your sustainability efforts. You should communicate LCI data in a way that appeals to your audience's emotions, values, and aspirations. You should also use stories, examples, or testimonials that show how your product or service makes a difference in the real world. You should also invite your audience to provide feedback, ask questions, or share their opinions on your LCI data and sustainability performance. You should also encourage your audience to join your sustainability journey and collaborate with you to achieve your sustainability goals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you communicate sustainability performance to stakeholders using LCI data?

1

2

3

4

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6

1 Understand your audience

2 Choose your format

3 Use clear and consistent language

4 Highlight the benefits and impacts

5 Engage and inspire your audience

6 Here’s what else to consider

Sustainability

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How can you communicate sustainability performance to stakeholders using LCI data?

1

2

3

4

5

6

1 Understand your audience

2 Choose your format

3 Use clear and consistent language

4 Highlight the benefits and impacts

5 Engage and inspire your audience

6 Here’s what else to consider

Sustainability

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