How can you collaborate with other teams to improve post-event analysis for Trade Shows?

Don't work in a silo. Trade shows are typically a huge lead gen activity for the sales team. Make sure when you're setting clear goals for the show that you're tapping into what is important for sales and customer success teams as well. If your goals are aligned with these teams, you're much more likely to have the success you're targeting.

Setting clear goals and metrics for trade shows is vital, as I've learned in over two decades in Ad-Tech and digital marketing. Imagine you're a Jedi Master preparing for a mission - your objectives must be as clear as your path to victory. This means setting goals like increasing brand awareness or generating leads, and defining metrics such as visitor numbers or conversions. Align these with your team, just as the Avengers would strategize their next move. My experience with top-tier companies and certifications from Google, Amazon, and Microsoft back this approach. Embrace your inner leader, set these goals, and watch your trade show success soar.

You know, after over 25 years in this biz, I've found that collecting data at trade shows is like being a detective in Gotham City. You've got to have the right tools – QR codes, social media tracking, you name it. It's like gathering Infinity Stones; each piece of data gives you more power. And as a dad and godfather, I'm all about making things simpler and more effective. Use that data to make your mark, just like the heroes and villains in our favorite comics. It's not just data; it's the story of your success. Let's chat more about it!

I think it is so important to analyze data and categorize your leads after a show. The best thing about a trade show is that you get a chance to make your potential business relationships your friends as well as your future customers. In this process if you find a company in your industry that is not a competitor it is great to build a relationship while helping yourself by collaborating with them on post trade show leads. Working in baseball an example would be a bat company and a pine tar company. Same customer but different products.

I use Pipedrive to help me stay organized and follow up with actions. It helps me because I travel a lot and the app on the phone pops up everytime I make a call and asks if I want to take notes. Many times I add information I would not have if I didn't have an app reminder. Whatever you do CRM is critical. Use the notes from the clients you took at the show to stand out. Where they live, hobbies, favorite sports teams, etc. Try to become a person instead of a sales person. People want to buy, they don't want to be sold.