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How can you collaborate with other teams to develop and implement your photo content strategy?

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Photo content is a powerful way to communicate your brand identity, showcase your products or services, and engage your audience. But creating and managing photo content can be challenging, especially when you need to collaborate with other teams across your organization. How can you ensure that your photo content strategy is aligned with your business goals, consistent with your brand guidelines, and optimized for your channels and platforms? Here are some tips to help you collaborate with other teams to develop and implement your photo content strategy.

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Jim Beretta

President @ Customer Attraction | Industrial Marketing | Connector | Content Creator | Strategy & Plans | Speaker for…

1 Identify your stakeholders

The first step to collaborate effectively is to identify the key stakeholders who are involved in or affected by your photo content strategy. These may include your marketing team, your design team, your sales team, your customer service team, your legal team, and your external partners or vendors. You need to understand their roles, responsibilities, expectations, and challenges regarding photo content. You also need to establish clear communication channels and feedback loops with them, and define how you will share and update your photo content assets.

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Michael Sebastian

Bridging the Gap between Brands and Creators.
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First, pinpoint who needs input on visual content so all tied to its use are represented. Gather each team's unique standpoint regarding images from challenges faced to brand requirements. Build straightforward ways for regular interaction through chosen channels that suit how various groups work. Keep asset libraries synchronized across marketing, sales, social teams with seamless sharing methods. When those impacted feel heard, working together towards unified goals becomes natural.

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2 Define your objectives and metrics

The next step is to define your objectives and metrics for your photo content strategy. What are you trying to achieve with your photo content? How will you measure your success? How will you align your photo content with your overall business goals and marketing campaigns? You need to have a clear vision and direction for your photo content strategy, and share it with your stakeholders. You also need to agree on how you will track and report your photo content performance, and how you will use data and insights to optimize your photo content.

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Michael Sebastian

Bridging the Gap between Brands and Creators.
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Outline the specific goals your photos aim to achieve, like increasing brand awareness or boosting sales. Set measurable targets for viewer engagement and conversion rates backed by data analytics. Align image purposes across teams - explaining decisions through a style guide listing aims and best practices. With agreed upon intended outcomes, technology now tracks progress towards benchmarks, informing regular strategy adjustments.

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3 Develop your guidelines and standards

The third step is to develop your guidelines and standards for your photo content. These are the rules and best practices that will ensure that your photo content is consistent, relevant, and high-quality across your channels and platforms. Your guidelines and standards may cover aspects such as your photo content style, tone, format, size, resolution, color, composition, lighting, editing, captioning, tagging, and naming. You need to document your guidelines and standards, and make them accessible and easy to follow for your stakeholders. You also need to provide training and support for your stakeholders on how to use your guidelines and standards.

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Michael Sebastian

Bridging the Gap between Brands and Creators.
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First, define what characteristics align photos with your brand essence based on qualities that resonate most with your audience. Next, set expectations around style and technical factors - from preferred filters to image resolutions sized for each platform. Document concise directions for easy reference across teams when creating or selecting visual assets. Store the rule book centrally for continuous updating as new use cases emerge or best practices evolve. Appoint devoted experts to oversee quality control and compliance matters as the photo library expands. With established guidelines reinforced through coaching resources, a consistent look and feel emerges across channels.

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4 Create your workflows and processes

The fourth step is to create your workflows and processes for your photo content. These are the steps and tools that will help you plan, create, review, approve, publish, distribute, and manage your photo content. Your workflows and processes may involve tools such as calendars, templates, checklists, dashboards, software, and platforms. You need to design your workflows and processes to be efficient, effective, and flexible for your stakeholders. You also need to monitor and evaluate your workflows and processes, and make improvements as needed.

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5 Build your library and archive

The fifth step is to build your library and archive for your photo content. These are the repositories and systems that will help you store, organize, access, and reuse your photo content. Your library and archive may include features such as folders, categories, labels, metadata, search, filters, and backups. You need to build your library and archive to be secure, scalable, and user-friendly for your stakeholders. You also need to maintain and update your library and archive, and delete or archive outdated or irrelevant photo content.

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Jim Beretta

President @ Customer Attraction | Industrial Marketing | Connector | Content Creator | Strategy & Plans | Speaker for Robotics and Automation Industry
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Consider a DAM, Digital Asset Management system to organize your photos. Carefully create keywords so that users can easily find the photos that you are looking for. I created a photo library for an engineering company. We kept the keywords to high level so that we could find photos within seconds, saving hundreds of hours of searching for images.

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6 Foster your culture and community

The sixth and final step is to foster your culture and community for your photo content. These are the values and behaviors that will help you create a positive and collaborative environment for your photo content. Your culture and community may include elements such as your vision, mission, values, goals, feedback, recognition, rewards, and incentives. You need to foster your culture and community to be inclusive, supportive, and respectful for your stakeholders. You also need to celebrate and share your photo content achievements, and learn from your photo content challenges.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you collaborate with other teams to develop and implement your photo content strategy?

1

2

3

4

5

6

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1 Identify your stakeholders

2 Define your objectives and metrics

3 Develop your guidelines and standards

4 Create your workflows and processes

5 Build your library and archive

6 Foster your culture and community

7 Here’s what else to consider

Content Management

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How can you collaborate with other teams to develop and implement your photo content strategy?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Define your objectives and metrics

3 Develop your guidelines and standards

4 Create your workflows and processes

5 Build your library and archive

6 Foster your culture and community

7 Here’s what else to consider

Content Management

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