How can you choose an SEO-friendly CMS for your Creator Economy website?

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If you are a creator in the digital economy, you need a website that showcases your work, attracts your audience, and generates revenue. But how do you choose a content management system (CMS) that helps you achieve these goals and also ranks well on search engines? In this article, we will explore some factors to consider when selecting an SEO-friendly CMS for your creator economy website.

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Travis Smith

Owner, Hop Studios (a B Corp that helps with your website, AI tools, & internet services)

1 Define your needs

Before you start comparing different CMS options, you need to have a clear idea of what you need from your website. What kind of content do you produce and how often do you update it? What features and functionalities do you require to display and monetize your content? How much control and flexibility do you want over the design and development of your website? How much technical skill and budget do you have to manage and maintain your website? Answering these questions will help you narrow down your choices and find a CMS that suits your needs.

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2 Check the SEO features

When selecting a CMS, it is essential to consider how well it supports your SEO strategy. SEO is the practice of optimizing your website to rank higher in search engine results and attract more organic traffic. A good CMS should provide the necessary tools and settings to optimize your website for SEO, such as customizable URLs, titles, meta descriptions, and headings; easy integration with analytics and webmaster tools; fast loading speed and mobile-friendliness; schema markup and structured data; XML sitemaps and robots.txt files; content security and HTTPS; as well as plugins and extensions for SEO enhancement.

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3 Compare the options

Once you have identified your needs and examined the SEO features, you can begin comparing the different CMS options available. There are many CMS platforms to choose from, but some of the most popular for creators are WordPress, Squarespace, and Wix. WordPress is an open-source platform that offers flexibility and customization, as well as a large community of developers and users. It has many SEO plugins and themes that can help you optimize your website. Squarespace is a hosted platform with an easy and elegant way to create and manage your website; it has some built-in SEO tools and settings. Wix is another hosted platform with a drag-and-drop interface, templates, features tailored for creators, and SEO tools such as SEO Wiz, custom URLs, meta tags, and mobile optimization.

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Travis Smith

Owner, Hop Studios (a B Corp that helps with your website, AI tools, & internet services)
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The systems mentioned are good for SEO if your content matches certain common, predefined types, like blog posts, products and photo galleries. But if you have more interesting and specific types of content… like Pokémon cards, hiking trails, sports teams, how-to videos…. Basically, any notable amount of interesting information, you’ll want to publish it with a CMS that makes it easy, semi-automated and tailored to focus your SEO, and for that a CMS like ExpressionEngine is going to be much more effective. No matter how much time it takes to build the initial site, a large site takes the most effort to fill and maintain, and a tool that streamlines administration and cuts down on data errors is going to be the best choice.

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4 Test the performance

After you have compared the options, you should test the performance of your chosen CMS and see how it affects your SEO. You can use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to measure the loading speed, performance, and usability of your website. You can also use tools like Google Search Console, Moz, or SEMrush to monitor the ranking, traffic, and keywords of your website. You should test your website regularly and make adjustments as needed to improve your SEO.

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5 Keep the content fresh

Finally, you should remember that SEO is not a one-time thing, but an ongoing process that requires constant attention and improvement. The most important factor for SEO is your content, which should be relevant, engaging, and valuable for your audience. You should keep your content fresh and updated, and use keywords, headings, images, and links strategically. You should also promote your content on social media and other channels, and encourage your audience to share, comment, and subscribe. By creating and maintaining quality content, you can boost your SEO and grow your creator economy website.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you choose an SEO-friendly CMS for your Creator Economy website?

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1 Define your needs

2 Check the SEO features

3 Compare the options

4 Test the performance

5 Keep the content fresh

6 Here’s what else to consider

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