How can you choose the right causes to support through philanthropy?

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Philanthropy is the act of giving money, time, or resources to support causes that you care about. But how can you choose the right causes to support, especially when there are so many options and needs in the world? In this article, you will learn some tips and strategies to help you make informed and effective decisions about your philanthropic goals and actions.

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1 Identify your values and passions

The first step to choosing the right causes to support is to identify your values and passions. What are the issues that matter most to you? What are the problems that you want to solve or the changes that you want to see in the world? What are the causes that align with your personal or professional mission and vision? By answering these questions, you can narrow down your focus and find the causes that resonate with you and your purpose.

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Akanksha Kulkarni (Akanksshaa)

NBC-HWC, Mindset, Well-Being, Business, Exec Coach I Chopra Meditation & Health Teacher I Bestselling Author I Podcaster I PQ Coach I Keynote Speaker I Founder MindNBeyond I Founder Arnav Memorial Foundation
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Choosing a cause is a matter of heart and soul; it needs to speak with your heart and align with your soul. I established Arnav Memorial Foundation in memory of my only son Arnav who was 17 when he crossed over in 2020. Holistic education and wellbeing for all is the mission for my foundation. This is inspired by and guided by my son. Connect with your higher self and you will get guided on what is it that you need to contribute to / serve in this world. You get your answers when you are aligned with your soul.

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2 Research the causes and organizations

The next step is to research the causes and organizations that you are interested in supporting. You can use online platforms, databases, reports, or networks to find information about the mission, vision, goals, activities, impact, and reputation of different causes and organizations. You can also look for reviews, ratings, feedback, or testimonials from other donors, beneficiaries, partners, or experts. By doing your homework, you can learn more about the effectiveness, efficiency, transparency, and accountability of the causes and organizations that you want to support.

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Robert Moore

Enterprise Client Executive | Cyber Security & Network Connectivity
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Finding an organization that genuinely means something to you is something I would find to be helpful. Doing the research and looking even locally on something that could benefit your community, which in turn would benefit yourself!

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3 Evaluate your resources and options

The third step is to evaluate your resources and options for supporting the causes that you have chosen. You can support causes in different ways, such as donating money, volunteering time, sharing skills, raising awareness, or advocating for policy change. You can also support causes in different amounts, frequencies, channels, or formats. You need to consider your budget, availability, preferences, and goals when deciding how to support the causes that you care about. You also need to compare the benefits and costs of different options and choose the ones that suit your needs and expectations.

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4 Set your goals and metrics

The fourth step is to set your goals and metrics for your philanthropic activities. You need to have a clear idea of what you want to achieve and how you will measure your progress and impact. You can set SMART goals that are specific, measurable, achievable, relevant, and time-bound. You can also use indicators, benchmarks, or standards to track your performance and results. By setting your goals and metrics, you can plan your actions, monitor your outcomes, and evaluate your success.

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Brynne Krispin

We're Hiring! | Social media & thought leadership for social impact orgs | Founder & CEO Cause Fokus | 2024 Leading Women Under 40 | Empathy-based marketing
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If you know what you're aiming for - you have a much better chance of reaching it! Plus, being able to review whether you've hit those targets means you can adjust your approach going forward. Data driven decisions are so important in nonprofits.

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5 Seek feedback and advice

The fifth step is to seek feedback and advice from others who are involved or experienced in the causes that you support. You can reach out to the organizations that you support, the beneficiaries of your support, the peers or mentors in your network, or the experts or consultants in the field. You can ask for their opinions, insights, suggestions, or recommendations on how to improve your philanthropic decisions and actions. You can also learn from their best practices, challenges, or lessons. By seeking feedback and advice, you can enhance your knowledge, skills, and impact.

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6 Review and adjust

The final step is to review and adjust your philanthropic activities based on your goals, metrics, feedback, and advice. You need to reflect on your achievements, challenges, and opportunities. You need to celebrate your successes, acknowledge your failures, and identify your areas for improvement. You also need to adapt to the changing needs, contexts, and trends of the causes that you support. You can revise your goals, metrics, strategies, or actions to make them more relevant, effective, or efficient. By reviewing and adjusting, you can ensure that your philanthropy is meaningful, rewarding, and impactful.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you choose the right causes to support through philanthropy?

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3

4

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1 Identify your values and passions

2 Research the causes and organizations

3 Evaluate your resources and options

4 Set your goals and metrics

5 Seek feedback and advice

6 Review and adjust

7 Here’s what else to consider

Nonprofit Management

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How can you choose the right causes to support through philanthropy?

1

2

3

4

5

6

7

1 Identify your values and passions

2 Research the causes and organizations

3 Evaluate your resources and options

4 Set your goals and metrics

5 Seek feedback and advice

6 Review and adjust

7 Here’s what else to consider

Nonprofit Management

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