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How can you choose a brand name that resonates with your target audience?

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Choosing a brand name is one of the most important decisions you can make as a fashion designer. Your brand name is the first impression you make on your potential customers, and it can influence their perception of your style, quality, and values. But how can you find a brand name that resonates with your target audience and stands out from the competition? Here are some tips to help you create a memorable and meaningful brand name for your fashion business.

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Hamana Gull

Empowering brands and people to elevate and grow
Rebeca Brand

| Creative Director at Brand R Studio | Digital Content Strategy | Branded Content | Entrepreneur | EXMA Speaker |…
Oswaldo M │ Valuador aeronáutico │ Avalúos de bienes tangibles e intangibles

AVALúOS: Inmuebles │ Negocios │ Marcas │ Intangibles │ Maquinaria y equipo │ Aeronaves │ Bienes aeronáuticos │ Negocios…

1 Know your audience

Before you start brainstorming names, you need to have a clear idea of who your ideal customers are and what they want from your brand. Think about their demographics, preferences, motivations, and pain points. How do they shop, communicate, and express themselves? What are their values, aspirations, and challenges? How do they relate to your brand story and vision? The more you know about your audience, the easier it will be to find a name that appeals to them and reflects your brand identity.

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Oswaldo M │ Valuador aeronáutico │ Avalúos de bienes tangibles e intangibles

AVALúOS: Inmuebles │ Negocios │ Marcas │ Intangibles │ Maquinaria y equipo │ Aeronaves │ Bienes aeronáuticos │ Negocios y marcas aeronáuticas │ Piloto privado, motociclista y radioaficionado en mi tiempo libre.
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El nombre de la marca puede partir de: 1. El producto o servicio influye mucho a la hora de nombrar una marca, es el punto de partida básico mas no el único. 2. El rubro. Qué categoría ocupa en el mercado, de ahí puede venir una buena idea para el nombre. 3. La característica mas importante del producto o servicio, es decir tu ventaja competitiva frente al mercado. Qué necesidad estas resolviendo y si es de una manera innovadora se puede aprovechar para el nombre de la marca. 4. Una idea que se asocie con el producto o servicio. El mercado esta hecho de percepciones y se pueden aprovechar para ponerlo en una marca. 5. Un símbolo personal. Muchas de las grandes marcas llevan por nombre conceptos muy personales de su creador.

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Alfonso J. F.

Empoderamos empresas con marketing | Mentor en Marketing Estratégico | Experto marketing y Branding | Arquitecto de marca poderosas | Brand builder and marketing expert | Co-Founder @thinkcreativeidea
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Por lo regular es básico comenzar con los brand gates y la significancia que tienen con la audiencia meta. Una vez aclarado puedo proceder con los siguientes pasos.

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2 Be creative and original

Your brand name should be unique and distinctive, not generic or boring. You want your name to capture your brand essence and personality, and to differentiate you from other fashion brands in your niche. You can use different techniques to generate creative names, such as wordplay, metaphors, acronyms, abbreviations, or combining words. You can also draw inspiration from your own name, your design process, your location, or your culture. Avoid names that are too similar to existing brands, that are hard to pronounce or spell, or that have negative or offensive connotations.

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Alfonso J. F.

Empoderamos empresas con marketing | Mentor en Marketing Estratégico | Experto marketing y Branding | Arquitecto de marca poderosas | Brand builder and marketing expert | Co-Founder @thinkcreativeidea
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Me gusta comenzar con la estructura del concepto creativo rector. Empleando algunas tecnicas creativas como blue Slip. Dando como resultado un entendimiento de la situación y el naming que significancia tendrá asi como su disponibilidad legal.

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3 Test your name

Once you have a shortlist of potential names, you need to test them to see how they perform in the real world. You can use online tools to check the availability of domain names, social media handles, and trademarks for your name ideas. You can also ask for feedback from your friends, family, or potential customers. You can create surveys, polls, or focus groups to get their opinions on your name options. You can also test how your name looks and sounds in different contexts, such as logos, taglines, packaging, or advertisements. Choose a name that is easy to remember, relevant, and consistent with your brand image.

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4 Be flexible and adaptable

Your brand name is not set in stone. You may need to change or tweak it over time, depending on how your brand evolves or how the market changes. You may also need to adapt your name to different languages, cultures, or regions, if you plan to expand your business internationally. You should choose a name that is flexible and adaptable, that can grow with your brand, and that can resonate with different audiences. You should also be prepared to rebrand or rename your brand if necessary, if you face legal issues, negative feedback, or loss of relevance.

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5 Have fun and be confident

Choosing a brand name can be a fun and exciting process, but it can also be stressful and overwhelming. You may feel pressure to find the perfect name, or to please everyone with your choice. However, you should remember that there is no one right answer, and that your name is not the only factor that determines your brand success. You should have fun and be confident in your decision, and focus on delivering value and quality to your customers. Your name is only the beginning of your brand journey, and you can always improve and enhance it with your brand strategy, design, and communication.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Hamana Gull

Empowering brands and people to elevate and grow
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Based on your audience, the brand name can be either as simple as abc or it can be a word communicating the core of product but in a foreign language. That gives brand a certain authority and elevation. While using a foreign language do keep in mind if you are a unisex brand, female focused or vice versa. Like Fabrizio is a male name in Italian however it sounds like fabric so for a brand of apparel “Fabrizio” should be considered only of product is geared towards men.

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Rebeca Brand

| Creative Director at Brand R Studio | Digital Content Strategy | Branded Content | Entrepreneur | EXMA Speaker | Speaker | Author
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Es importante que el nombre que elijas tenga y represente el ADN de tu marca. Cuando trabajo con marcas que están empezando en este ejercicio de ideación y concepto siempre buscamos inspiración en el origen, en la historia del dise?ador, algo que lo represente para, a partir de allí, construir una narrativa que empieza desde el nombre.

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How can you choose a brand name that resonates with your target audience?

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1 Know your audience

2 Be creative and original

3 Test your name

4 Be flexible and adaptable

5 Have fun and be confident

6 Here’s what else to consider

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