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How can you choose the best professional organization for Business Communications?

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Business communications is a vital skill for any professional who wants to communicate effectively, persuasively, and ethically in various contexts and situations. One way to enhance your business communications skills and network with other professionals is to join a professional organization that aligns with your goals, interests, and values. But how can you choose the best professional organization for business communications? Here are some tips to help you make an informed decision.

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Martin Barnes

Agency owners, do you get ROI when you speak at conferences, events and podcasts? If you want more, then let's talk and…
Jesujoba Ojelabi

Integrated Marketing | Branding & Communications | Growth

1 Identify your objectives

Before you start looking for a professional organization, you need to have a clear idea of what you want to achieve by joining one. Do you want to learn new skills, find mentors, access resources, attend events, get certifications, or advance your career? Different organizations may offer different benefits and opportunities, so you need to prioritize your objectives and match them with the organization's mission, vision, and values.

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Martin Barnes

Agency owners, do you get ROI when you speak at conferences, events and podcasts? If you want more, then let's talk and ensure you get the maximum ROI from your time in the spotlight.
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Sam said, "I'm in this business group, Startup 2 Standup. We meet every Wednesday morning. It's a mixed bunch. Leaders and entrepreneurs at all levels. You should come along." 2 years later, I've missed 6 sessions. It's brilliant. I go to learn from my peers. I want to be inspired & supported. Without saying things for the sake of it, I contribute every time. Tell a story of what worked for me in a similar situation. I also sketch during the session & share the meeting notes in a WhatsApp group. These then go on Linekdin to promote the community. Sketching the ideas shared by others is also the best way to make a good impression. PLUS I learn more as I am fully engaged. Cheers, Sam, for the invitation.

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Jesujoba Ojelabi

Integrated Marketing | Branding & Communications | Growth
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I totally agree with this! There are a myriad of professional organizations available across different levels so it's important to know what you want and align that with the values and offerings of the organizations. Professional organizations should help you be better in line with your set objectives. If yours is not doing that, then it might as well be a social club.

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2 Research your options

Once you have defined your objectives, you can start researching your options. You can use online platforms, such as LinkedIn, to find out what professional organizations exist in your field, industry, or location. You can also ask your colleagues, mentors, or professors for recommendations or referrals. You should look for information about the organization's history, reputation, membership criteria, fees, programs, services, and events. You can also check the organization's website, social media, newsletters, or publications to get a sense of their culture and values.

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Jesujoba Ojelabi

Integrated Marketing | Branding & Communications | Growth
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These days, there are also small professional communities on digital platforms that can guide with this. These communities offer an opportunity to engage senior colleagues who have some experience and who might also be members of the organizations you are looking to join. Beyond this, some might even be kind enough to hand hold your during the entire process to help optimize your membership of the association.

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3 Evaluate the benefits

After you have narrowed down your options, you need to evaluate the benefits of each organization. You should compare the costs and benefits of joining each organization, such as the membership fees, discounts, scholarships, awards, or grants. You should also consider the quality and quantity of the organization's offerings, such as the training, education, networking, mentoring, or certification opportunities. You should also assess how relevant and useful the organization's content, resources, and events are for your current and future needs.

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Jesujoba Ojelabi

Integrated Marketing | Branding & Communications | Growth
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This is a very vital consideration for young professionals. If you have limited budgets for membership fees and other required financial commitments of these professional organizations, it is important to adequately compare the value each organization offers relative to the investment required to make a choice.

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4 Connect with the members

Another way to choose the best professional organization for business communications is to connect with the members and get their feedback. You can reach out to the members via email, phone, or social media and ask them about their experience, satisfaction, and recommendations. You can also attend a trial or guest session, such as a webinar, workshop, or conference, and interact with the members and the leaders. You should observe how the organization operates, communicates, and engages with its members and the public.

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Jesujoba Ojelabi

Integrated Marketing | Branding & Communications | Growth
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In my experience, LinkedIn can be a powerful tool to achieve this. With a simple search, you can connect with other professionals who are already members of the organization you are looking to join and get first-hand accounts of their experience.

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5 Review your decision

Finally, you need to review your decision and make sure that you are comfortable and confident with your choice. You should weigh the pros and cons of each organization and see which one meets your objectives, expectations, and preferences. You should also think about your commitment and availability and how much time, energy, and money you are willing to invest in the organization. You should also review the organization's policies, rules, and code of conduct and ensure that you agree and comply with them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you choose the best professional organization for Business Communications?

1

2

3

4

5

6

1 Identify your objectives

2 Research your options

3 Evaluate the benefits

4 Connect with the members

5 Review your decision

6 Here’s what else to consider

Business Communications

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How can you choose the best professional organization for Business Communications?

1

2

3

4

5

6

1 Identify your objectives

2 Research your options

3 Evaluate the benefits

4 Connect with the members

5 Review your decision

6 Here’s what else to consider

Business Communications

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感谢您的反馈

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