How can you choose the best franchise communication platform?

1 Identify your communication challenges

Before you start looking for a platform, you need to identify your communication challenges and pain points. What are the current gaps and inefficiencies in your communication system? How do they affect your franchise performance and satisfaction? For example, you might have issues with email overload, inconsistent messaging, low engagement, or lack of feedback. By defining your communication challenges, you can set clear objectives and expectations for your platform.

2 Compare different platform features

Once you have your communication objectives, you can compare different platform features and see how they match your needs. For example, messaging and chat allows you to send instant messages and chat with franchisees individually or in groups, as well as share files, images, videos, and links. Additionally, newsfeeds and announcements let you post updates, news, and announcements to the franchise network while segmenting your audience for specific groups or locations. You may also create and participate in discussions and polls with forums and polls, as well as collect and analyze feedback from franchisees through surveys and feedback. Furthermore, training and resources enable you to provide access to training and resources for franchisees while tracking their progress and completion.

3 Evaluate the platform usability and reliability

When selecting a platform, you should consider its usability and reliability. You want a platform that is easy to use, intuitive, secure, reliable, and scalable. To evaluate these aspects, you can ask for a demo or free trial to test the platform and ask questions. Additionally, you can read reviews and testimonials from other franchisors who have used the platform. You should also check the customer service and support to ensure it is responsive, helpful, and professional with availability across multiple channels and languages.

4 Consider the platform cost and value

The last tip is to consider the platform cost and value. You need to compare the prices and plans of different platforms and see what they offer in terms of features, storage, users, and updates. You also need to factor in the hidden or additional costs, such as installation, maintenance, or integration fees. Moreover, you need to assess the value and return on investment of the platform. How will it help you improve your communication efficiency, effectiveness, and engagement? How will it impact your franchise performance, satisfaction, and loyalty?

Choosing the best franchise communication platform can be a daunting task, but it can also be a rewarding one. By following these tips, you can find a platform that meets your communication needs and goals, and that supports your franchise success and growth.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?