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How can you build your professional network in Marketing Operations without looking for a job?

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Networking is not only useful when you are looking for a new job, but also when you want to grow your skills, learn from others, and stay updated on the latest trends and best practices in Marketing Operations. Marketing Operations is a dynamic and evolving field that requires constant learning and adaptation. By building your professional network, you can access valuable resources, insights, and opportunities that can help you advance your career and improve your performance. Here are some tips on how to build your professional network in Marketing Operations without looking for a job.

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Brandon Benjamin

He > i | John 3:30 | 3x Marketo Champion & Certified Architect Master | Marketing Ops Coaching | #MKTGNation | SMB ETA…
Aurélie P.

??Scaling GTM Systems & Marketing Operations (MOps)??| ??Driving digital transformation | ?Strategy, Analytics, Project…
Jake Letwin

Growth Marketing Manager at Vault | Growth Strategy & Brand Positioning

1 Join online communities

One of the easiest ways to connect with other Marketing Operations professionals is to join online communities where they share their knowledge, experience, and challenges. You can find online communities on platforms like LinkedIn, Slack, Facebook, or Reddit, or on dedicated websites like MO Pros, Marketing Operations Cross Company Alliance, or Marketing Operations Leaders. By joining these communities, you can participate in discussions, ask questions, offer advice, and learn from the experts. You can also showcase your expertise and build your reputation by sharing your own content, insights, or case studies.

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Brandon Benjamin

He > i | John 3:30 | 3x Marketo Champion & Certified Architect Master | Marketing Ops Coaching | #MKTGNation | SMB ETA Searcher
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I've learned a wealth of knowledge from MoPros and Mops Pros and I recommend everyone in marketing ops do the same. Also, if you're a Marketo user, there are user groups, office hours and a host of other resources to connect with professionals from all backgrounds that you'll almost certainly learn from!

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Aurélie P.

??Scaling GTM Systems & Marketing Operations (MOps)??| ??Driving digital transformation | ?Strategy, Analytics, Project Management, Process improvement, Tech tool stack management, Marketing, GDPR | ????????????
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Joining online communities is a great way to build a network and share best practices with like-minded professionals. It's also a safe place to ask questions and learn. Here are my favorites slack communities ?? - MarketingOps.com - RevOps Co-op - Wizards of Ops - RevGenius - MOPsPROs - Revenue Wizards

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Imran K

Product Management | Agri-Business Professional | Sales & Marketing | Ex. Bayer
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1. Attend industry events and conferences: Look for marketing operations-specific events and conferences to attend. These events provide opportunities to meet and network with other marketing operations professionals in your field. 2. Join industry groups and associations: Join industry groups and associations related to marketing operations. This will give you access to a community of like-minded professionals, resources, and events. And also Participate in online communities,Collaborate with other marketing operations professionals,Volunteer for industry organizations,Connect with marketing operations professionals on LinkedIn,Attend webinars and online events,Write articles or blog posts

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Tathiana Oliveira

Estrategista de Marketing I Design Thinking I Trade&Promo??es&Parcerias
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Marketing de guerrilha, Marketing de Performance...nada mais é na minha vis?o uma área que já existe e que pouco se fala: #Opera??esdeMarketing, que aliás deveria ser considerada uma das mais importantes para empresa. é a única área que analisa e trabalha o #planejamento estratégico, #planejamento tático e em sua maioria o #planejamento operacional da empresa, de forma colaborativa juntamente aos departamentos de vendas, comercial e TI.

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Joy Martinez, MBA

Adobe Marketo Engage Champion; Adobe Certified Master - Marketo Engage Architect; 8x Adobe Certified Expert - Marketo Engage; Sr. Director of GTM Operations Strategy at CS2, MarTech, Maximizer; MBA
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I love all of the Marketing Operations slack communities and is where I connected with many MOps professionals throughout my career, including the MOPros (MarketingOps.com), MOPs Professionals, Wizards of Ops, RevOps Co-Ops, Ops Stars, etc. Slack communities are a good way to connect with others, ask questions, provide feedback and answers/opinions, seek career advice, and learn from other MOps experts. In addition, Marketo has user groups (coined "MUGs") where you can learn from Marketo Champions and other Marketo users/experts. HubSpot also has a vibrant community to connect with other HubSpot users/experts.

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2 Attend events and webinars

Another way to expand your network is to attend events and webinars related to Marketing Operations. These can be online or offline, local or global, free or paid. You can find events and webinars on platforms like Eventbrite, Meetup, or BrightTALK, or on the websites of industry associations, publications, or vendors. By attending these events and webinars, you can learn from the speakers, interact with the attendees, and exchange contact information. You can also follow up with the people you meet and keep in touch with them.

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Jake Letwin

Growth Marketing Manager at Vault | Growth Strategy & Brand Positioning
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To grow your professional network in Marketing Operations without job-seeking intentions, attending relevant events and webinars has proven invaluable in my experience. These gatherings, whether online or in-person, local or global, free or paid, provide opportunities to learn from experts, engage with fellow attendees, and exchange contact information. Following up with new connections and maintaining ongoing communication helps nurture valuable professional relationships.

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3 Reach out to your existing contacts

You don't have to start from scratch when building your network. You can leverage your existing contacts and ask them to introduce you to other Marketing Operations professionals they know. You can also reconnect with your former colleagues, classmates, mentors, or clients who work in Marketing Operations or related fields. You can reach out to them via email, social media, or phone, and express your interest in learning from them or collaborating with them. You can also share your updates, achievements, or challenges with them and ask for their feedback or support.

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Chris Maier

Marketing Director Helping Financial Advisors Achieve Growth
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Finding other people either within your organization (different department) or even a vendor can help you connect and learn from people doing similar work or facing similar challenges as you. Doing so opens you (and them) up to new ideas, perspectives and suggestions while expanding your network in organic ways that benefit your current work while expanding your network for future opportunities and support as challenges arise in the future.

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4 Offer value and help

Networking is not a one-way street. You have to offer value and help to the people you want to connect with, not just ask for favors or information. You can offer value and help by sharing relevant resources, insights, or opportunities with them, by endorsing their skills, recommending their work, or giving them testimonials, by inviting them to events or webinars that they might benefit from, or by introducing them to other contacts that they might want to know. By offering value and help, you can build trust, rapport, and goodwill with your network and make them more likely to reciprocate.

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Casey Muller

Marketing Automation Manager | Marketing Operations | Driving Integrated Marketing Campaigns | 3X Adobe Certified Expert - Marketo Engage Expert
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Opportunity Discovery: Marketing Operations networking exposes you to job opportunities, collaborations, and ventures. Knowledge Expansion: Engage with professionals for diverse perspectives, insights, and field-specific information. Continuous learning enhances skills, staying current for ongoing development. Career Advancement: A robust network is crucial for Marketing Operations growth. It offers mentorship, guidance, and support, increasing visibility for recommendations and referrals. This visibility enhances your chances of career growth in Marketing Operations.

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5 Be consistent and authentic

Finally, building your professional network in Marketing Operations requires consistency and authenticity. You have to be consistent in your communication, follow-up, and engagement with your network. You have to be authentic in your approach, interest, and goals. You have to be respectful, courteous, and professional in your interactions. You have to be genuine, curious, and open-minded in your conversations. You have to be clear, honest, and respectful in your requests and expectations. By being consistent and authentic, you can create meaningful and lasting relationships with your network and enhance your personal and professional growth.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Joy Martinez, MBA

Adobe Marketo Engage Champion; Adobe Certified Master - Marketo Engage Architect; 8x Adobe Certified Expert - Marketo Engage; Sr. Director of GTM Operations Strategy at CS2, MarTech, Maximizer; MBA
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Another area that I enjoy doing to build my professional network is to listen to Marketing Ops and RevOps podcasts and even submit myself to speak on these podcasts. It's a great way to learn from experts, but also a great way to showcase your expertise and promote your personal brand and marketing ops chops. There are countless podcasts of the like; some examples are: The Revenue Growth Architects, Wizard of Ops, The Art of Marketing Operations, Ops Cast, Opstars, RevOps Podcast, The Revenue Marketing Report, The Revenue Engine, Sales Ops Demystified, and more

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How can you build your professional network in Marketing Operations without looking for a job?

1

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3

4

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1 Join online communities

2 Attend events and webinars

3 Reach out to your existing contacts

4 Offer value and help

5 Be consistent and authentic

6 Here’s what else to consider

Marketing Operations

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How can you build your professional network in Marketing Operations without looking for a job?

1

2

3

4

5

6

1 Join online communities

2 Attend events and webinars

3 Reach out to your existing contacts

4 Offer value and help

5 Be consistent and authentic

6 Here’s what else to consider

Marketing Operations

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