How can you build trust and credibility with your copy?

Always write more simply than you initially planned to. Readers don't want to feel like they're being talked down to, but spoken to like a friend or colleague would. The more you can speak from a place of understanding, the more they will engage with your copy.

Clarity and simplicity drastically reduce friction in your copy. It makes reading the copy a piece of cake with no hiccups or language barriers.

as content creators, it's easy to get lost in the world of words and we might end up missing the key connector - we are all humans. People love connecting to the story you are telling and for that story to resonate, it needs to be delivered from experience, the feel, the Empathy. Every "aha" moment in every reader is a lived moment one way or another. Some key points remember when creating content using empathy: - Live the experience through the words you put - Leave room for the reader to explore the different emotions - Make your writings simple, to the point and believable - Avoid using jargons and complex words that might potentially stand as a barrier to the flow of reading

Social proof instantly adds to the credibility of the product you're selling. There's no better way to convert your customers faster.

Never read autobiographies to get inspired from. Autobiographies are heroic stories of self-gratification and struggles which are a subjective account of one's own life story. Inspiration from others struggles should not disillusion you in your own life journey.

The key to getting more testimonials, reviews, and other forms of social proof is to ask. Most people are happy to help you if they've had a good experience.

One of the best ways to gain trust is to simply share your journey as you grow. Many people think experts don't make mistakes or rarely talk about them but the thing is: it took them time to become what they are. And many lessons learned. When you share BOTH your wins and mistakes people see you as real and trust you. The best thing in this approach is the fact your audience grows with you. Plus you are all learning together.

A call to action immediately directs your customers to take the next step. A copy without a strong CTA is an opportunity wasted. Also, you need to specific CTAs that align with your messaging. This way, people will understand what they exactly they get.

Highlight your USP. Your USP is what makes you stand out from competitors. It's the unique advantage or benefit your product or service offers that others don't. Clearly express your USP in your copy to make it obvious to your audience why they should choose you. Here's an example. You have a makeup brand, and your Unique Selling Proposition is that your products are 100% cruelty-free and vegan. This sets you apart from competitors who may still use animal testing or animal-derived ingredients in their cosmetics. This not only sets you apart but also appeals to consumers who prioritize ethical and sustainable choices in their beauty products.

Well, the whole article is well written and properly aligning with the topic. I just want to add that, being a copywriter, you and we, can build trust and credibility by keeping the things as much relevant and clear as we can. Yup, it is important because when we are communicating with the client, we should provide the relevant sample and details to showcase our actual skill. It will also build the clarity and develop an sense of validity to the client. So, I guess "Clarity and Relevance" for the client's needs is Mandatory. I hope it will help you out. Good luck for your next copywriting venture??