How can you build a team of writers that delivers quality content?

2 Hire the right writers

Once you have your content strategy, it's time to start searching for writers who can execute it. Depending on your budget, timeline, and scope, you can choose to hire freelancers, agencies, or in-house writers. Each option has its own advantages and disadvantages, so you need to consider them carefully. When hiring writers, it's important to look at their portfolio and samples to evaluate their writing skills and expertise in your niche or industry. You should also check their rates and availability to ensure they can deliver quality work within your budget and deadline. Additionally, you should review their feedback and testimonials to get a better understanding of their reputation and reliability. Finally, you want to find writers who share your vision, values, and culture and who can work well with you and your team.

3 Train and onboard your writers

Once you have hired your writers, it's essential to train and onboard them to guarantee they comprehend your content strategy, guidelines, and expectations. To ensure this, you should create a content brief or style guide that covers the purpose and goal of each piece of content, the target audience and their needs, pain points, and interests, the tone and voice of your brand and how it should be conveyed in your content, the format and structure of your content (headings, subheadings, paragraphs, bullet points, etc.), the keywords and SEO best practices to optimize your content for search engines, the sources and references to use for research and citation, the editing and proofreading standards and tools to use for quality assurance, as well as the submission and approval process along with deadlines. Additionally, you can provide feedback and coaching to your writers on a regular basis while encouraging them to ask questions and share ideas.

4 Manage and motivate your writers

Once you have trained and onboarded your writers, it's important to manage and motivate them in order to keep them productive, engaged, and satisfied. Setting clear and realistic goals and expectations for each project and writer is a great start. Additionally, providing timely feedback and recognition for their work can go a long way. Furthermore, effective communication tools such as email, chat, video calls, etc. should be utilized in order to stay connected. Creating a collaborative and supportive environment can also help writers share their challenges, insights, and learnings with one another. Offering incentives and rewards for their achievements, such as bonuses, raises, referrals, or testimonials is also important. Lastly, providing opportunities for growth and development such as training or mentoring can help writers stay motivated.

5 Evaluate and improve your content team

To ensure that your content team is delivering quality content that meets your goals and standards, you need to evaluate and improve them regularly. Metrics and tools such as traffic, engagement, and conversion rates, as well as feedback from your audience and clients, can be used to measure the performance and results of your content. Additionally, you should assess the quality and consistency of your content, including grammar, spelling, readability, etc., as well as the efficiency and effectiveness of your content process. It’s also important to solicit feedback and suggestions from your writers to further improve the process.