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How can you build a strong professional network in content creation?

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Content creation is a competitive and dynamic field that requires constant learning, adaptation and collaboration. Whether you are a writer, designer, podcaster, video maker or any other type of content producer, you need a strong professional network to succeed and grow. A network can help you find opportunities, feedback, support, inspiration and mentorship. But how can you build one effectively and authentically? Here are some tips to get you started.

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1 Identify your goals

Before you reach out to anyone, you need to have a clear idea of what you want to achieve with your network. Do you want to learn new skills, find new clients, collaborate on projects, get referrals, or simply stay updated on the latest trends and best practices? Your goals will determine who you should connect with, how you should approach them and what value you can offer them.

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Regula Schmidhauser

Manager - Global Content and Social Media at Kohler Co.
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A strong network in content creation is essential to curate content continuously. We don't exist in a vacuum, and working with each other will help add context and accuracy to content.

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2 Research potential contacts

Once you have your goals in mind, you can start looking for people who can help you achieve them. You can use various platforms and tools to find content creators who share your interests, niche, style, audience or values. For example, you can use social media, blogs, podcasts, newsletters, online communities, events, directories or courses to discover and follow relevant content creators. You can also ask for recommendations from your existing contacts or clients.

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Regula Schmidhauser

Manager - Global Content and Social Media at Kohler Co.
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Networking for content creation is more than asking for help or information. While this may be the purpose of a particular content piece, it's important to provide value and support to your networking partner so that they will think of you when they have something exciting and interesting coming up.

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3 Engage with their content

The next step is to engage with the content of the people you want to connect with. This means not only consuming their content, but also commenting, sharing, liking, reviewing or recommending it. This way, you can show your appreciation, interest and expertise, and start building a rapport with them. You can also ask questions, offer feedback, suggest ideas or share your own content that relates to theirs.

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4 Reach out personally

After you have engaged with their content for a while, you can reach out to them personally and start a conversation. You can use email, direct message, video call or any other channel that suits both of you. The key is to be respectful, genuine and concise. Introduce yourself, explain why you want to connect, mention how you found their content and what you liked about it, and propose a specific way to collaborate or help each other.

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5 Nurture the relationship

Once you have established a connection, you need to nurture it and keep it alive. You can do this by staying in touch regularly, providing value, showing support, giving credit, asking for advice, offering help, sharing opportunities or celebrating achievements. You can also join or create groups, masterminds, mentorships or partnerships with other content creators who have similar goals or challenges. The more you invest in your network, the more you will benefit from it.

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6 Expand your horizons

Finally, you should always be open to expanding your network and finding new contacts. You can do this by attending or hosting events, webinars, workshops or podcasts, joining or creating new platforms or communities, taking or teaching courses or coaching sessions, or applying or offering internships or jobs. You can also diversify your network by connecting with people from different backgrounds, industries, locations or perspectives. This will help you broaden your knowledge, skills and opportunities.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a strong professional network in content creation?

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1 Identify your goals

2 Research potential contacts

3 Engage with their content

4 Reach out personally

5 Nurture the relationship

6 Expand your horizons

7 Here’s what else to consider

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