登录查看更多内容

How can you build a strong online presence for your philanthropic organization?

由人工智能和领英社区提供技术支持

If you run a philanthropic organization, you know how important it is to reach and engage your audience online. Whether you want to raise awareness, funds, or support for your cause, having a strong online presence can help you achieve your goals. But how can you build and maintain a digital platform that showcases your mission, values, and impact? Here are some tips to help you get started.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Joao Paulo Vergueiro

GivingTuesday LAC Hub Director, PhD Student in philanthropy, professor, father, volunteer, and more.

1 Define your brand identity

Before you create or update your online channels, you need to have a clear and consistent brand identity for your organization. This includes your name, logo, slogan, colors, fonts, tone, and style. Your brand identity should reflect your vision, purpose, and values, and appeal to your target audience. It should also differentiate you from other similar organizations and convey your credibility and trustworthiness. Having a strong brand identity will help you create a memorable and recognizable online presence that attracts and retains supporters.

添加您的观点

Shelly Gandhi

Marketing Services
举报内容
Some of the things we found that worked were: - photographs that are not forcefully prettied up. - you can share updates with people who have taken interest in your cause. - Not against AI generated content, but if someone has bothered to associate with your cause sometimes a self-written 1-2 lines are appreciated more. Philanthropy is about concern and care. People connect with a cause only because 1) they have been there or they know how it feels 2) they have reached a place in life where they would like to channelise their wealth 3)they have been moved a lot by the cause. Focus on the thought rather than perfectly stylised execution.

已翻译

赞

2 Choose your online platforms

Depending on your goals, budget, and resources, you may want to use different online platforms to communicate and interact with your audience. These can include a website, a blog, a newsletter, social media accounts, podcasts, videos, webinars, or online communities. You should select the platforms that best suit your content, message, and audience preferences. For example, if you want to share stories and testimonials from your beneficiaries, you may use a blog or a video platform. If you want to showcase your projects and achievements, you may use a website or a newsletter. If you want to build relationships and engagement with your supporters, you may use social media or online communities.

添加您的观点

Joao Paulo Vergueiro

GivingTuesday LAC Hub Director, PhD Student in philanthropy, professor, father, volunteer, and more.
举报内容
Consider that some platforms are almost mandatory. LinkedIn, in my opinion, is one of them. And I have not yet seem any good replacement for an organization website.

已翻译

赞

3 Create and share valuable content

One of the key elements of a strong online presence is creating and sharing valuable content that educates, inspires, and motivates your audience. Your content should align with your brand identity, goals, and platforms, and be relevant, timely, and authentic. You should also use a variety of formats and media to appeal to different learning styles and preferences. For example, you may use text, images, audio, video, infographics, or interactive elements. You should also use storytelling techniques to capture attention and emotion, and call-to-action buttons to encourage action and feedback.

添加您的观点

Jaime Barón

Dirección de proyectos en Brandelco
举报内容
Compartir contenido de valor enfocado en las soluciones para problemas, es de las acciones que mayor afinidad y fidelización generan. Estás resolviendo un problema y eso se agradece

已翻译

赞
Cristhiane Oestreicher
举报内容
é muito importante entender que a comunica??o é algo vivo! Deve ser atualizada constantemente, o que exige uma dedica??o grande e sobretudo, a paix?o por contar histórias e demonstrar a transforma??o que sua organiza??o está promovendo na sociedade.

已翻译

赞

4 Optimize your online visibility

To reach and grow your online audience, you need to optimize your online visibility and make it easy for people to find you. This means using search engine optimization (SEO) techniques to improve your ranking on search engines, such as using keywords, titles, headings, tags, descriptions, and links. It also means using social media optimization (SMO) techniques to increase your exposure on social networks, such as using hashtags, mentions, shares, likes, and comments. You should also monitor and analyze your online performance and feedback, and use tools such as Google Analytics, Facebook Insights, or Twitter Analytics to measure and improve your results.

添加您的观点

5 Engage and nurture your online community

Building a strong online presence is not only about creating and sharing content, but also about engaging and nurturing your online community. This means responding to comments and messages, asking questions and polls, soliciting feedback and suggestions, acknowledging and thanking supporters, and rewarding loyalty and participation. It also means collaborating and networking with other philanthropic organizations, influencers, media, and partners, and creating opportunities for cross-promotion, co-creation, and co-learning. By engaging and nurturing your online community, you can build trust, loyalty, and advocacy for your cause, and increase your impact and reach.

添加您的观点

6 Update and innovate your online presence

Finally, to maintain a strong online presence, you need to update and innovate your online platforms, content, and strategies regularly. This means keeping up with the latest trends, technologies, and best practices in online communication and marketing, and adapting to the changing needs and expectations of your audience. It also means experimenting with new ideas, formats, and methods, and testing and evaluating their effectiveness and impact. By updating and innovating your online presence, you can stay relevant, competitive, and attractive to your supporters, and achieve your philanthropic goals.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Philanthropy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you build a strong online presence for your philanthropic organization?

1

2

3

4

5

6

7

1 Define your brand identity

2 Choose your online platforms

3 Create and share valuable content

4 Optimize your online visibility

5 Engage and nurture your online community

6 Update and innovate your online presence

7 Here’s what else to consider

Philanthropy

给文章评分

感谢您的反馈

更多Philanthropy相关文章

更多相关阅读内容

How can you build a strong online presence for your philanthropic organization?

1

2

3

4

5

6

7

1 Define your brand identity

2 Choose your online platforms

3 Create and share valuable content

4 Optimize your online visibility

5 Engage and nurture your online community

6 Update and innovate your online presence

7 Here’s what else to consider

Philanthropy

给文章评分

感谢您的反馈

查看其他技能