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How can you build a strong network of industry research collaborators?

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Industry research is a vital skill for market researchers, but it can be challenging to find and connect with relevant sources of information and insights. How can you build a strong network of industry research collaborators who can help you access data, share best practices, and provide feedback on your projects? Here are some tips to consider.

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Vasileios Mylonas ??

Google Trainer | ?? 1st Greek LinkedIn Certified Marketing Expert | Helping Businesses Grow via Advanced Marketing…
Balkissa Ahmadou

Directrice Marketing & Croissance à Airudi Afrique | Linkedin Top Voice I Consultante en Stratégie Marketing & Personal…

1 Identify your goals and needs

Before you reach out to potential collaborators, you need to have a clear idea of what you want to achieve and what kind of support you need. Do you need specific data, expertise, or contacts? Do you want to collaborate on a specific project or establish a long-term relationship? Do you have something to offer in return, such as your own insights, skills, or resources? Having a clear value proposition and a specific request will help you target the right people and communicate effectively.

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Balkissa Ahmadou

Directrice Marketing & Croissance à Airudi Afrique | Linkedin Top Voice I Consultante en Stratégie Marketing & Personal Branding | Communication | Ambassadrice de marque | Motivatrice | Engagée en faveur de la jeunesse
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Le processus de construction d'un réseau solide de collaborateurs de recherche dans l'industrie repose sur une approche stratégique. En identifiant clairement vos objectifs et besoins de recherche, en acquérant une connaissance approfondie de l'industrie, en identifiant les acteurs clés, en établissant des relations personnalisées, en participant à des événements de l'industrie, en utilisant des plates-formes en ligne, en définissant clairement les besoins et les avantages mutuels, et en cultivant des relations à long terme, vous pouvez construire un réseau fructueux qui contribue de manière significative à vos projets de recherche.

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Brian Numainville

Insights Expert | Data Storyteller | Communications Strategist | Co-Author "Feedback Rules!"
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It's really important to build a network of collaborators who offer different skill sets and viewpoints from your own. Whether this is deep expertise in another industry or with a different base of knowledge, this will serve you well. Maintain these relationships as they are as good as gold when the times comes to tap into them!

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2 Research your prospects

Once you have defined your goals and needs, you need to research who can help you achieve them. You can use various sources to find potential collaborators, such as industry associations, publications, events, social media, online forums, and databases. Look for people who have relevant experience, knowledge, or connections in your industry or niche. You can also ask for referrals from your existing network or use tools like LinkedIn to find mutual connections.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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Quirks and other resources have great job boards. These inside full time and part time help. There are many freelancer researchers available that are excellent at what they do. If you need an online sample provider to partner with - check Quirks. Focus group facility? check Quirks!! Highly recommended.

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Steve Methvin

Product Leader
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Our main product was originally designed by a group of like-minded executives from different supply chain companies and with various roles like operations, IT, and executive leadership. They created a unique workflow to address the introduction of the GUI (Graphical user interface) to retail locations. They would meet every 30 days to discuss progress and direction of the product...in fact they called it RORC because it was the result of Retailer's Own Research (Company). Each member has a primary and secondary voting member, and the role has been passed on among RORC Users ever since...they affirm their commitment each year and elect two officers to lead the team. Reaching out to the community for advice and support seems normal.

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3 Reach out and build rapport

When you contact your prospects, you need to be respectful, professional, and personal. You can use email, phone, or social media to introduce yourself and explain why you are interested in collaborating with them. You should also mention how you found them and what you have in common, such as a shared interest, contact, or affiliation. You should avoid sending generic or spammy messages and instead tailor your approach to each person. You should also follow up promptly and politely if you don't get a response.

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4 Establish trust and credibility

To build a strong network of industry research collaborators, you need to establish trust and credibility with them. You can do this by showing your expertise, delivering on your promises, and providing value. You can show your expertise by sharing relevant content, insights, or resources that demonstrate your knowledge and skills. You can deliver on your promises by meeting deadlines, following guidelines, and respecting confidentiality. You can provide value by offering feedback, referrals, or recognition to your collaborators.

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Julie Hendriks

I help decision makers get quality consumer insights | Norstat
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Sharing both successes as well as challenges, openly communicating expectations, and delivering on promises are key elements. Remember, trust is built over time through consistent actions. By aligning your actions with your words, you can create a foundation of trust that strengthens your collaborative efforts.

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5 Maintain and nurture the relationship

Finally, you need to maintain and nurture the relationship with your collaborators over time. You can do this by staying in touch, showing appreciation, and seeking opportunities for further collaboration. You can stay in touch by sending regular updates, asking questions, or sharing news. You can show appreciation by thanking them, acknowledging their contributions, or sending gifts. You can seek opportunities for further collaboration by inviting them to join new projects, events, or groups.

By following these tips, you can build a strong network of industry research collaborators who can help you enhance your market research skills and outcomes.

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Vasileios Mylonas ??

Google Trainer | ?? 1st Greek LinkedIn Certified Marketing Expert | Helping Businesses Grow via Advanced Marketing Strategies, PPC, SEM, SEO, CRO | Growth Architect & Behavioral Economist.
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Stay in touch, show appreciation, and seek opportunities for further collaboration. Regular updates, expressing gratitude, acknowledging contributions, and inviting them to new projects are excellent ways to do this. Also, Ensure there's a consistent and open line of communication. Regularly share updates, feedback, and be receptive to their ideas and suggestions.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a strong network of industry research collaborators?

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3

4

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1 Identify your goals and needs

2 Research your prospects

3 Reach out and build rapport

4 Establish trust and credibility

5 Maintain and nurture the relationship

6 Here’s what else to consider

Market Research

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How can you build a strong network of industry research collaborators?

1

2

3

4

5

6

1 Identify your goals and needs

2 Research your prospects

3 Reach out and build rapport

4 Establish trust and credibility

5 Maintain and nurture the relationship

6 Here’s what else to consider

Market Research

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