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How can you build resilience through networking?

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Resilience is the ability to bounce back from challenges, cope with uncertainty, and adapt to changing situations. It is a crucial skill for brand strategists, who need to create and communicate compelling stories that resonate with their audiences, clients, and stakeholders. One of the ways to build resilience is through networking, which can provide you with support, feedback, inspiration, and opportunities. In this article, you will learn how to network effectively and strategically to enhance your resilience as a brand strategist.

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ABOKEDE BOLUWATIFE HANNAH

Social Media Strategist | Wordpress Web Designer|Founder- ST FREE Digital | SOCIAL MEDIA IS THE NEW GOLD MINE, LET ME…
Marcus McDowell

Brand Visionary | Digital Marketer | Innovation Strategist | Advisor | DEI & Impact | One Young World Global Ambassador…

1 Why network for resilience?

Networking isn't just about exchanging business cards or asking for favors, but rather building meaningful and mutually beneficial relationships that can help you grow. Networking can expand your perspective and knowledge, as you connect with people from different backgrounds, industries, and roles. It can also boost your confidence and self-esteem by receiving positive feedback, recognition, and encouragement. Furthermore, networking gives you access to support and guidance from those who have faced similar situations or have more experience. Finally, it can open up opportunities and resources to enhance your career and brand strategy projects.

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ABOKEDE BOLUWATIFE HANNAH

Social Media Strategist | Wordpress Web Designer|Founder- ST FREE Digital | SOCIAL MEDIA IS THE NEW GOLD MINE, LET ME BE YOUR MINER??
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Building resilience through networking involves cultivating a diverse and supportive network of professionals who can provide guidance, insights, and encouragement during challenging times. Actively engage in networking events, both online and offline, to broaden your connections and gain access to a variety of perspectives and resources. Additionally, foster authentic relationships by offering support to others, as a reciprocal network strengthens resilience by creating a mutually beneficial community that can provide assistance and encouragement in times of need.

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2 How to network effectively?

Networking is not a one-time event or a transactional exchange; it is an ongoing process that requires planning, action, and follow-up. To network effectively, you need to define your goals and objectives, leverage your existing network, expand your network strategically, and nurture your network consistently. When defining your goals, consider who you want to connect with and why. Leverage your existing contacts by reaching out to them regularly and offering help and support. Expand your network by looking for people who share your interests or have complementary skills. Finally, nurture your network by sending thank-you notes, sharing relevant information, giving referrals, endorsing their work, celebrating their achievements, and inviting them to join your network.

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3 How to network strategically?

Networking is not only about quantity, but also about quality. To network strategically, you need to be intentional, selective, and diverse in your networking activities. Segmenting your network into advocates, buddies, and connectors allows you to allocate time and resources accordingly. Additionally, diversifying your network by joining cross-functional teams, attending interdisciplinary events, participating in online forums, and seeking mentors and mentees from different fields can expose you to different perspectives and ideas. Finally, evaluating your network based on criteria such as size, quality, diversity, activity, and reciprocity can help you identify gaps and adjust your strategy accordingly.

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Marcus McDowell

Brand Visionary | Digital Marketer | Innovation Strategist | Advisor | DEI & Impact | One Young World Global Ambassador | ForbesBLK
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A unique perspective: The RIO in effective networking depends on how you qualify and quantify success. In the feminine networking style, the quality of the connection trumps hitting lofty quantity goals. In this approach, greater focus is paid to the alignment of values, cultural admiration, and mutual ambitions. For those building and innovating solutions, a feminine approach holds specific advantages, namely in intensity and longevity. In my case, I am connected to more client leads and elevation opportunities, like speaking at summits or being featured in the media. Many times, due to the intensity of our engagement, these contacts go on to become mentors or strategic advisors.

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4 How to network during a crisis?

Networking during a crisis, such as the COVID-19 pandemic, can be difficult but also rewarding. This is because a crisis can lead to uncertainty, stress, and isolation, but also open up possibilities for collaboration, innovation, and solidarity. To network effectively during a crisis, you should adjust your networking style and tools. This may include transitioning from face-to-face meetings to virtual ones, using different platforms and channels, or altering your communication frequency and tone. Additionally, you should be flexible, empathetic, and respectful of your contacts' preferences and boundaries. It's also important to focus on quality over quantity when networking during a crisis. This means reaching out to the most relevant and valuable contacts for your current goals and challenges instead of trying to contact everyone. Moreover, prioritize deepening existing connections over creating new ones by strengthening trust and rapport. Finally, instead of asking for favors or opportunities due to the sensitivity of the situation, offer value and support to your contacts through sharing resources or insights or simply listening and showing empathy.

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5 How to network for the future?

Networking is not only about the present, but also about the future. You need to be proactive, visionary, and adaptable when it comes to your networking activities. Anticipate and prepare for change by being aware of the trends, opportunities, and threats that may affect your industry, profession, and network. Seek out and create opportunities that can advance your career and brand strategy work. Additionally, build and share your personal brand which is the unique value proposition that you offer to your network. You can do this by showcasing your work, achievements, and aspirations, creating and sharing valuable content, as well as engaging and influencing your audience. All these efforts will help you stay ahead of the game and be successful in the long run.

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Marcus McDowell

Brand Visionary | Digital Marketer | Innovation Strategist | Advisor | DEI & Impact | One Young World Global Ambassador | ForbesBLK
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Build your foundational competencies in networking and then prioritize diversity. This keyword, diversity, will define the winners of networking for the future. Apply all the lenses of diversity. In this fashion, you will aggregate a well-distributed network and build competencies of relationship, cultural, and industry intelligence. Only through knowing what you do not know will you see opportunity spaces. With increased awareness of diverse consumer communities and professionals, you can position yourself as a brand strategy expert to better serve a variety of stakeholders.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build resilience through networking?

1

2

3

4

5

6

1 Why network for resilience?

2 How to network effectively?

3 How to network strategically?

4 How to network during a crisis?

5 How to network for the future?

6 Here’s what else to consider

Brand Strategy

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How can you build resilience through networking?

1

2

3

4

5

6

1 Why network for resilience?

2 How to network effectively?

3 How to network strategically?

4 How to network during a crisis?

5 How to network for the future?

6 Here’s what else to consider

Brand Strategy

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