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How can you build relationships with music supervisors for sync licensing?

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Sync licensing is the process of obtaining permission to use a song or a piece of music in a visual media project, such as a film, TV show, video game, or advertisement. It can be a lucrative and rewarding way for musicians to showcase their work and earn royalties, but it also requires building relationships with the people who can make it happen: music supervisors.

Music supervisors are the professionals who select and license music for various media projects. They are constantly looking for new and suitable songs that fit the mood, theme, and budget of their clients. They also have to deal with legal and contractual issues, such as clearing rights, negotiating fees, and ensuring compliance. To get your music on their radar, you need to understand their role, their needs, and their preferences.

Here are some tips on how to build relationships with music supervisors for sync licensing:

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?? Gregory Dunnigan, Sr.

???? Experienced Music Producer and Composer Specializing in Multi-Media Music Production

1 Research your targets

Before you reach out to any music supervisor, do some homework on their background, their credits, their style, and their current projects. You can find this information on their websites, social media profiles, blogs, podcasts, or industry databases. This will help you tailor your pitch, avoid sending irrelevant or inappropriate music, and show that you respect their work and time.

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?? Gregory Dunnigan, Sr.

???? Experienced Music Producer and Composer Specializing in Multi-Media Music Production
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The goal is to establish a genuine connection and demonstrate that you've put effort into understanding their work and needs. Personalized and well-informed pitches are more likely to capture their attention and increase the chances of a positive response.

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2 Create a professional and concise pitch

Once you have identified some potential music supervisors who might be interested in your music, you need to craft a professional and concise pitch that showcases your value proposition. Your pitch should include a brief introduction of yourself and your music, a link to a streaming platform where they can listen to your songs, and a clear call to action. You should also mention why you think your music is suitable for their projects, and how you can make their job easier. Avoid attaching large files, sending too many songs, or making unrealistic demands.

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?? Gregory Dunnigan, Sr.

???? Experienced Music Producer and Composer Specializing in Multi-Media Music Production
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Keep in mind the goal is not just to showcase your music but to establish a connection and convey that you understand the supervisor's needs and can contribute positively to their projects. Stay current on your Digital Service Provider, such as Spotify? or Soundcloud? b/c some sync agencies and Supervisors request profile links.

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3 Follow up and follow through

After you send your pitch, you should follow up with a polite and friendly email or phone call to confirm that they received it and to ask for feedback. Don't be pushy or impatient, but don't give up either. Music supervisors are busy and receive hundreds of pitches every week, so you need to be persistent and respectful. If they express interest in your music, be ready to provide them with any additional information or materials they may need, such as metadata, stems, instrumental versions, or alternative mixes. Also, be prepared to negotiate the terms and conditions of the sync license, and to sign the necessary agreements.

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4 Nurture the relationship

Building relationships with music supervisors is not a one-time deal. You need to nurture the relationship over time by staying in touch, providing value, and being reliable. You can do this by updating them on your new releases, sending them relevant and personalized music suggestions, inviting them to your shows or events, thanking them for their support, and asking for referrals. You should also keep track of your contacts and interactions, and follow up on any leads or opportunities they may offer.

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?? Gregory Dunnigan, Sr.

???? Experienced Music Producer and Composer Specializing in Multi-Media Music Production
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Just as cultivating a seed, building strong relationships takes time and consistency. Continuously assess the dynamics of your connections and adjust your approach accordingly. The key is to be authentic, respectful, and committed to mutual success.

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5 Learn from the feedback

One of the best ways to improve your chances of getting sync placements is to learn from the feedback you receive from music supervisors. Whether it's positive or negative, feedback can help you understand what works and what doesn't, what they like and what they don't, and what you can do better. You can use this feedback to refine your pitch, improve your music, and adjust your strategy. You should also appreciate and acknowledge the feedback, and use it as an opportunity to ask questions and build rapport.

Sync licensing can be a great way to expand your audience, boost your income, and enhance your reputation as a musician. But it also requires building relationships with music supervisors who can connect you with the right projects and clients. By following these tips, you can increase your chances of getting noticed, getting heard, and getting licensed.

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?? Gregory Dunnigan, Sr.

???? Experienced Music Producer and Composer Specializing in Multi-Media Music Production
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Sometimes people who decide which music gets used in movies or commercials (music supervisors) might give special treatment to friends or people they know. This happens quite a bit in the industry. So, it's crucial for musicians to not only make good music but also to build real relationships in the business. Being friendly, acting professionally, and making high-quality music is still really important for getting your music chosen. Knowing that some people might have personal preferences or biases, it's smart for musicians to use feedback (whether it's good or bad) to improve their work. At the same time, they should focus on making connections and friendships to increase their chances of success in the music licensing world.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amani Roberts, M.A. ?? ?? ??

Professional Speaker | DJ | Professor | Author | Music Business Expert who is creating memories through music, spoken and written word. ForbesBLK | BizBash 500 (2020) ?? (424) 244-1443
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I recommend reading the list of Music Supervisors that Billboard Magazine will regularly feature. Look for shows where you love the music and see who the music supervisor is. Follow them and connect on Linkedin, Twitter, etc. Also, there is a conference called SYNC Con yearly that is a good place to meet other Music Supervisors in an educational setting.

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How can you build relationships with music supervisors for sync licensing?

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1 Research your targets

2 Create a professional and concise pitch

3 Follow up and follow through

4 Nurture the relationship

5 Learn from the feedback

6 Here’s what else to consider

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