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How can you build relationships with music supervisors and decision-makers in the film and TV industry?

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If you are a music producer, composer, or artist who wants to license your music for film and TV, you need to know how to connect with the people who can make it happen. Music supervisors and decision-makers in the film and TV industry are constantly looking for new and suitable music for their projects, but they also receive tons of pitches and submissions every day. How can you stand out from the crowd and build lasting relationships with them? Here are some tips and best practices to help you.

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Andy Haggerstone

Music Consultant - APAC at Music Concierge. MD/Founder at Kaleidoscope Artist Management. Partner at Blank Studios LLC.…
Roman Urbanowicz MS, SSM

Project Manager | SAFe 6 Scrum Master

1 Know your target

Before you reach out to any music supervisor or decision-maker, do your research and find out what kind of music they are looking for, what projects they are working on, and what their preferences and style are. You can use online databases, directories, blogs, podcasts, and social media to find out more about them and their work. You can also watch their previous or current projects and listen to the music they have chosen. This will help you tailor your pitch and your music to their needs and interests, and show that you are familiar with their work.

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Roman Urbanowicz MS, SSM

Project Manager | SAFe 6 Scrum Master
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Knowing a supervisor's past and current workload (projects they've recently worked on, projects they're working on) should lead to knowing how available they are. Doing that amount of research should tell you if they're available and a good match.

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2 Be professional and polite

When you contact a music supervisor or decision-maker, make sure you are professional and polite in your communication. Use their name, introduce yourself briefly, and explain why you are contacting them and what you can offer them. Don't spam them with multiple messages or attachments, and don't be pushy or rude. Respect their time and their inbox, and follow their submission guidelines if they have any. If you don't hear back from them, don't take it personally or give up. Follow up politely after a reasonable period of time, and keep your message short and friendly.

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Roman Urbanowicz MS, SSM

Project Manager | SAFe 6 Scrum Master
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This should go without saying. Don't bombard someone to get their attention. You'll just annoy them. If someone doesn't pay attention to what you have, they're not a resource you want.

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3 Showcase your value and quality

One of the most important things you can do to build relationships with music supervisors and decision-makers is to showcase your value and quality as a music creator. You need to have a strong and diverse portfolio of music that demonstrates your skills, creativity, and versatility. You also need to have a professional and user-friendly website, social media presence, and streaming platform where they can easily access and listen to your music. You should also have clear and concise metadata, such as song titles, genres, moods, tempos, lyrics, and contact information, for each of your tracks. This will make it easier for them to find and use your music.

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Andy Haggerstone

Music Consultant - APAC at Music Concierge. MD/Founder at Kaleidoscope Artist Management. Partner at Blank Studios LLC. Founder at IndieKnow.app. Co-Founder at Songtaew Sync.
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I actually think AI might have got this wrong. Apologies in advance to our future AI overlords, but every music supervisor I’ve spoken to thinks musical diversity is a liability rather than an asset. Music Supervisors are super busy - they don’t have time to dig through every writer’s diverse portfolio in the hopes they find the super specific thing they need for their current project. Instead, to make yourself useful to a music supervisor you need to build a reputation as being THE person to go to for X type of music. Be ‘the UK drill person’, ‘the Thai synth pop person’, etc. If you have your rights info well-organised, and clearance is quick and easy, they’ll keep coming back when they need more of the same type of music.

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4 Provide solutions and flexibility

Another way to build relationships with music supervisors and decision-makers is to provide solutions and flexibility for their music needs. You should be able to adapt your music to different formats, lengths, and scenarios, and be open to feedback and revisions. You should also be aware of the legal and financial aspects of licensing music, such as copyrights, royalties, sync fees, and contracts. You should be able to negotiate and agree on fair and reasonable terms that benefit both parties. You should also be reliable and responsive, and deliver your music on time and on budget.

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5 Add value and personality

Finally, you can build relationships with music supervisors and decision-makers by adding value and personality to your interactions. You can do this by sharing relevant and useful information, such as industry trends, news, events, or opportunities, that might interest them or help them with their work. You can also show your appreciation and support for their work, such as by sending a thank you note, a testimonial, or a referral. You can also show your personality and passion for music, such as by telling a story, sharing a joke, or expressing your emotions. This will help you create a rapport and a connection with them, and make them remember you and your music.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build relationships with music supervisors and decision-makers in the film and TV industry?

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1 Know your target

2 Be professional and polite

3 Showcase your value and quality

4 Provide solutions and flexibility

5 Add value and personality

6 Here’s what else to consider

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