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How can you build relationships with influential people in your organization to get a promotion?

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Getting a promotion in your organization can be a rewarding and challenging goal, especially if you work in the field of social work. You may have the skills, experience, and passion to advance your career, but you also need to build relationships with influential people who can support and advocate for you. In this article, you will learn some practical tips on how to network, communicate, and collaborate with key decision-makers and leaders in your organization to get a promotion.

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John Varosanec

Unlock Your Potential! There are more things in heaven and earth,...than are dreamt of in your philosophy"

1 Identify your target audience

Before you start reaching out to influential people, you need to identify who they are and what they care about. You can use various sources of information, such as your organization's website, newsletter, social media, annual reports, or performance reviews, to learn more about the vision, mission, values, goals, and priorities of your organization and its leaders. You can also ask your colleagues, mentors, or supervisors for their insights and recommendations. Once you have a list of potential contacts, rank them according to their relevance, influence, and accessibility.

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John Varosanec

Unlock Your Potential! There are more things in heaven and earth,...than are dreamt of in your philosophy"
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If you're looking to be promoted, here's a quick rundown: Feel the vibe: Sync with your workplace style. Spot big shots: Identify decision-makers. Shine in your role: Excel in your current job. Mix and mingle: Attend events, make real connections. Find a mentor: Seek guidance from wise colleagues. Join projects: Expand skills through teamwork. Volunteer for challenges: Be the go-getter, take on extra tasks. Talk like a human: Communicate naturally. Build genuine connections: Be real, show interest in others. Lead with personality: Let your charisma shine. Show off wins: Showcase your achievements. Share career dreams: Express your goals to higher-ups. Easy, right? Go ace that career journey!

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Dr. Joey (The Traveling Social Workers)? Pagano, DSW, LSW, CRS, FPS, Life Coach

?? 2024 Mental Health America, Pittsburgh Recovery Walk Advocate, NASW Emerging Leader, & PA Peer Support Coalition Award Winner?? | 2 X #1 Best-Seller & Pulitzer Contender ??? | Pioneer in SUD Education ??
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?? As an educator, I've learned that building relationships with influential people isn't about flattery; it's about genuine connections. ??? I once initiated a project closely aligned with our director's vision, demonstrating my initiative and alignment with organizational goals. ???? This not only got me noticed but also sparked meaningful conversations.

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2 Establish your value proposition

Next, you need to establish your value proposition, which is a clear and concise statement of how you can contribute to the success of your organization and its leaders. Your value proposition should highlight your strengths, skills, achievements, and interests, as well as your alignment with the organization's culture and values. You can use the STAR method (situation, task, action, result) to craft compelling stories that demonstrate your value proposition in action. You can also use the SWOT analysis (strengths, weaknesses, opportunities, threats) to identify your areas of improvement and potential challenges.

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Kan Wang

Assistant Assessor-County Clerk-Recorder, Lecturer @ UCR School of Business
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Absolutely! Storytelling is a powerful tool to showcase your value to an organization. In interviews, stating qualities like 'I'm analytical' lacks depth for evaluation. Instead, narrating experiences and overcoming challenges without directly claiming skills like 'analytical' or 'organized' allows for organic skill assessment. These stories illustrate abilities in action, instilling confidence in a candidate's value based on demonstrated skills. So, prepare impactful stories that highlight your values and abilities.

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3 Initiate contact and build rapport

Once you have identified your target audience and established your value proposition, you can initiate contact and build rapport with influential people. You can use various channels, such as email, phone, social media, or events, to reach out to them and express your interest in learning from them or collaborating with them. You can also ask for referrals or introductions from your existing network. When you contact influential people, be respectful, professional, and courteous. Use their preferred name and title, and customize your message to their specific role and interests. Avoid generic or spammy messages that sound like sales pitches or requests for favors.

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4 Maintain communication and follow up

After you initiate contact and build rapport with influential people, you need to maintain communication and follow up with them regularly. You can use various strategies, such as sending thank-you notes, sharing relevant information or resources, asking for feedback or advice, offering support or assistance, or inviting them to events or meetings, to stay in touch and show your appreciation and interest. You can also use the SMART method (specific, measurable, achievable, relevant, time-bound) to set goals and track your progress and outcomes. Be consistent, reliable, and responsive in your communication and follow up.

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5 Seek opportunities and demonstrate results

Finally, you need to seek opportunities and demonstrate results to show your potential and readiness for a promotion. You can look for opportunities to work on projects, tasks, or initiatives that align with your interests and goals, as well as the needs and priorities of your organization and its leaders. You can also volunteer to take on additional responsibilities, challenges, or roles that showcase your skills and value. When you seek opportunities, be proactive, enthusiastic, and flexible. When you demonstrate results, be clear, concise, and confident. Use data, evidence, and feedback to support your claims and achievements.

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Kan Wang

Assistant Assessor-County Clerk-Recorder, Lecturer @ UCR School of Business
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Promotions often result from actively supporting organizational goals and aiding managers in achieving their objectives. Every organization desires a trusted ally who grasps its mission, limitations, and challenges. This person assists in critically evaluating situations from various angles, devising solutions, fostering collaboration, and executing them efficiently and smoothly. Consistent dedication in providing such value—be it in minor tasks, project involvement, or leading major initiatives—positions an employee as the ideal right-hand person. This commitment and value addition place them at the forefront as the most sought-after ally for any manager. My post titled 'Rocking Horse' may be helpful on this topic.

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6 Ask for a promotion and negotiate

The last step is to ask for a promotion and negotiate the terms and conditions of your new role. You can use various techniques, such as timing, framing, preparing, and rehearsing, to plan and execute your promotion request and negotiation. You can also use the BATNA method (best alternative to a negotiated agreement) to assess your options and leverage. When you ask for a promotion and negotiate, be assertive, respectful, and realistic. Use your value proposition, communication, and relationship skills to persuade and influence your organization and its leaders to grant you a promotion.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build relationships with influential people in your organization to get a promotion?

1

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3

4

5

6

7

1 Identify your target audience

2 Establish your value proposition

3 Initiate contact and build rapport

4 Maintain communication and follow up

5 Seek opportunities and demonstrate results

6 Ask for a promotion and negotiate

7 Here’s what else to consider

Social Work

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How can you build relationships with influential people in your organization to get a promotion?

1

2

3

4

5

6

7

1 Identify your target audience

2 Establish your value proposition

3 Initiate contact and build rapport

4 Maintain communication and follow up

5 Seek opportunities and demonstrate results

6 Ask for a promotion and negotiate

7 Here’s what else to consider

Social Work

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