How can you build relationships with clients from a different country?

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Building relationships with clients from a different country can be challenging, but also rewarding. You need to understand their culture, communication style, and expectations, as well as your own. Here are some tips to help you connect with your international clients and grow your sales.

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Adapt communication:

Notice the little things in how your clients converse and mimic their style. It's about syncing with their cultural nuances, whether they prefer a formal chat or a warm, casual banter.
Embrace cultural experiences:

If you're dealing with clients who love socializing, dive into those coffee meetings with enthusiasm. It's not just about the caffeine; it's about showing you're genuinely interested in their way of life.

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1 Research their background

Before you reach out to a potential or existing client from a different country, do some homework. Learn about their country, industry, market, and competitors. Find out what their goals, challenges, and preferences are. You can use online sources, books, or podcasts, or ask someone who has experience working with them. This will show that you respect their context and value their business.

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Gregory Katz

Account Executive at Forms On Fire ?? Replace paper forms with data-driven apps that empower your business ??
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Building client relationships across borders takes cultural finesse. Adapt communication, respect time zones, and leverage tech for seamless collaboration. Face-to-face when possible, regular check-ins, and cultural gestures show commitment. Stay flexible for lasting global partnerships.

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2 Adapt your communication

Communication is key to building trust and rapport with your clients. However, communication styles can vary widely across cultures. Some may prefer direct and concise messages, while others may appreciate more detail and context. Some may favor formal and polite language, while others may be more casual and friendly. Some may use more non-verbal cues, such as gestures, eye contact, or tone, while others may rely more on words. To avoid misunderstandings and misinterpretations, you need to adapt your communication to suit your client's style. You can observe how they interact with you and others, ask for feedback, and clarify your intentions.

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3 Respect their time zone

One of the challenges of working with clients from a different country is dealing with time differences. You may have to schedule calls or meetings at inconvenient hours, or wait for responses to your emails or messages. To respect your client's time zone, you need to plan ahead and be flexible. You can use tools like Google Calendar or World Time Buddy to find the best time to contact them. You can also set clear expectations about when and how you will communicate, and follow up promptly.

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Paul Duckworth

International Negotiation and Intercultural Engagement Master Practitioner.
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Not only respect their time zone, use the time difference as a positive - both for ease of finding time to speak (end of your day might be the start of theirs) but also for updating work - sending across at right time in your day to allow them max opportunity to read, prepare and respond. Time zones are fixed, your choice is in how to use them. One other tip: set your calendar meetings in Outlook using their time zone - so when times change in Spring and Fall meetings are automatically updated on both sides, even if time changes are at different dates.

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4 Appreciate their customs

Every culture has its own norms and values that influence how people behave and interact in business situations. For example, some cultures may have different views on gift-giving, greeting, dressing, or negotiating. To appreciate your client's customs, you need to be aware and respectful of them. You can do some research, ask questions, or follow their lead. You can also learn some basic phrases in their language, such as hello, thank you, or goodbye. This will show that you care about their culture and want to build a long-term relationship.

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Tracy Bedwell

We teach sales people to: Create Leads | Close Sales | Grow Accounts with Sales Training and Sales Coaching. I have 25 trainers delivering training internationally in 8 languages.
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This is very important for example we do a lot of business the Middle East, where they are very social and you should expect lots of coffee meetings, maybe even an invite to their home, gifts etc. Only when they feel they "know you" will they do business. It can take some time. The exact opposite to our clients in northern Europe. Understanding customs and culture is vital in building relationships.

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5 Seek common ground

While it is important to acknowledge and respect the differences between you and your client, it is also helpful to find some common ground. This can help you establish rapport, trust, and empathy. You can look for shared interests, hobbies, values, or experiences that you can talk about or bond over. You can also use humor, stories, or compliments to break the ice and create a positive atmosphere. However, be careful not to make assumptions, stereotypes, or jokes that may offend or embarrass your client.

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Paul Duckworth

International Negotiation and Intercultural Engagement Master Practitioner.
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This should be true of all connections, not only intercultural. Be genuinely interested, share parts of your lack of knowledge and a real desire to discover more. Authenticity comes across - don’t try to be interested, simply BE interested

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6 Ask for feedback

The final tip to build relationships with clients from a different country is to ask for feedback. Feedback can help you improve your performance, meet your client's expectations, and resolve any issues or conflicts. You can ask your client how they feel about your product, service, or communication, and what they would like to see more or less of. You can also give them feedback on how they can help you serve them better. You can use surveys, reviews, or testimonials to collect feedback, or have regular conversations. Feedback can also show that you value your client's opinion and satisfaction, and that you are open to learning and growing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build relationships with clients from a different country?

1

2

3

4

5

6

7

1 Research their background

2 Adapt your communication

3 Respect their time zone

4 Appreciate their customs

5 Seek common ground

6 Ask for feedback

7 Here’s what else to consider

Sales

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How can you build relationships with clients from a different country?

1

2

3

4

5

6

7

1 Research their background

2 Adapt your communication

3 Respect their time zone

4 Appreciate their customs

5 Seek common ground

6 Ask for feedback

7 Here’s what else to consider

Sales

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感谢您的反馈

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