How can you build a professional relationship with a client using social media?

1 Be consistent and responsive

One of the key aspects of building a professional relationship with a client is to show them that you are reliable and attentive. This means that you should post regularly on your social media channels, share relevant and useful content, and respond to your client's comments, messages, and feedback. You should also be proactive and initiate conversations, ask questions, and offer suggestions. By being consistent and responsive, you can demonstrate your expertise, credibility, and interest in your client's goals and challenges.

4 Be valuable and helpful

A fourth crucial aspect of building a professional relationship with a client is to show them that you are valuable and helpful. This means that you should provide value-added services, such as tips, advice, recommendations, or resources, that can help your client solve their problems, achieve their goals, or improve their situation. You should also be willing to help your client with any issues, questions, or concerns they may have, and provide solutions or alternatives. By being valuable and helpful, you can increase your client's satisfaction, retention, and referrals.

5 Be collaborative and creative

A fifth vital aspect of building a professional relationship with a client is to show them that you are collaborative and creative. This means that you should involve your client in the creative process, and invite them to share their ideas, feedback, and suggestions. You should also use social media to showcase your work, portfolio, or case studies, and highlight the results and benefits you have delivered for your client. By being collaborative and creative, you can enhance your client's engagement, involvement, and appreciation.

6 Be appreciative and supportive

A sixth and final aspect of building a professional relationship with a client is to show them that you are appreciative and supportive. This means that you should thank your client for their business, trust, and collaboration, and express your gratitude and recognition. You should also celebrate your client's achievements, milestones, and successes, and congratulate them on their social media posts. By being appreciative and supportive, you can strengthen your client's loyalty, advocacy, and word-of-mouth.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?