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How can you build a professional network when starting a career in Consulting?

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Networking is a vital skill for any professional, but especially for consultants who need to establish trust, credibility, and rapport with clients, colleagues, and industry experts. However, building a professional network can be challenging when you are starting a career in consulting, as you may not have many contacts or opportunities to meet new people. In this article, we will share some tips on how to build a professional network when starting a career in consulting, and how to leverage it for your career growth and development.

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1 Identify your goals and target audience

Before you start networking, you need to have a clear idea of what you want to achieve and who you want to connect with. Do you want to learn more about a specific industry, service, or topic? Do you want to find mentors, peers, or potential clients? Do you want to explore new opportunities or challenges? Having a clear goal will help you focus your networking efforts and tailor your messages and interactions. Likewise, you need to identify your target audience, which are the people who can help you achieve your goal, or who share your interests and values. You can use various sources to find your target audience, such as online platforms, directories, events, publications, or referrals.

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Daniela Fontana

LinkedIn Creator | Paix?o em Ensinar e Aprender | Professora | Pesquisadora | Consultora | Escritora | Profissional de Sustentabilidade, ESG e Economia Circular
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Essencial ter forma??o, conhecimento e ter uma rede apoio para cada servi?o a ser executado. Conhecer o público-alvo e entender o que ele espera é essencial para a execu??o de um servi?o de consultoria.

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2 Build your online presence and brand

In today's digital world, your online presence and brand are crucial for your networking success. You need to create and maintain a professional profile on platforms such as LinkedIn, where you can showcase your skills, experience, achievements, and personality. You also need to update your profile regularly, share relevant content, and engage with your connections and groups. Additionally, you can use other platforms, such as blogs, podcasts, or social media, to demonstrate your expertise, insights, and opinions on topics related to consulting. By building your online presence and brand, you can attract and impress your target audience, and establish your credibility and value as a consultant.

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Geoffroy Rouillé d'Orfeuil
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Building your brand is key to gain visibility visibility means traffic (on your posts, your article, your blog your profile...) traffic brings you leads leads can be converted into business. As simple as customers passing by a window well dressed, deciding to come in, a leaving with an item. Chose your window!

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3 Reach out and follow up

Once you have identified and researched your target audience, you need to reach out and initiate contact. You can use various channels, such as email, phone, or social media, to introduce yourself, express your interest, and request a meeting or conversation. However, you need to be respectful, polite, and professional in your communication, and avoid being too pushy, salesy, or generic. You also need to customize your messages and show that you have done your homework and have something to offer or learn from them. Furthermore, you need to follow up after your initial contact, and keep the communication going until you secure a meeting or conversation. You can also use follow-up messages to thank them, share feedback, or provide value.

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Ravi Kumar M.

Microsoft Certified Azure App Builder and Solutions Developer | Certified Scrum Master | Pro-Bono Consultant/Advisor
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Attend meetups, conferences online/offline that suit your profile to meet like-minded people. It has worked wonders for me personally, I have met lot of people at meetups/conferences that are still part of my network and helped me land great assignments. Just remember to maintain a mutually beneficial relationship with everyone in your network.

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4 Build rapport and trust

When you meet or talk with your target audience, whether in person or online, you need to build rapport and trust with them. You can do this by being friendly, attentive, and curious, and by showing genuine interest in them and their work. You also need to be prepared, confident, and clear in your communication, and avoid being too formal, nervous, or vague. You also need to listen actively, ask open-ended questions, and provide relevant and meaningful answers. Moreover, you need to find common ground, share stories and experiences, and show your personality and passion. By building rapport and trust, you can create a positive and memorable impression, and foster a lasting and mutually beneficial relationship.

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Dr. Nadeem Ahmed

Forbes 30u30 | DOH - Chairman's Office | Ex-McKinsey - Gen-AI use cases, Health Systems | Harvard Public Health Review - Managing Editor | Global 100 Leader - Oxford GLC, St. Gallen Symposium, Peter Drucker Forum
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Authenticity and curiosity are the hallmarks of building rapport and trust. The target audience must be approached with genuine interest. Active listening and thoughtful questions demonstrate care and interest beyond formalities, which helps establish common ground. This approach creates a connection that blends professionalism with personal connection, creating enriching relationships.

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5 Expand and nurture your network

As you build rapport and trust with your target audience, you can also expand and nurture your network. You can expand your network by asking for referrals, introductions, or recommendations from your existing connections, and by joining and participating in online and offline communities, groups, and events related to consulting. You can also nurture your network by staying in touch, providing value, and seeking feedback from your connections, and by supporting, endorsing, and celebrating their achievements and milestones. Additionally, you can nurture your network by being generous, helpful, and respectful, and by offering your assistance, advice, or resources when needed. By expanding and nurturing your network, you can grow your influence, reputation, and opportunities as a consultant.

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Robbie Kellman Baxter

Advisor to the world's leading subscription-based companies | Keynote Speaker | Author of The Membership Economy and The Forever Transaction | Host of Subscription StoriesPodcast
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Ideally, you’ll have 7 kinds of people in your professional network: 1. (Current and former) Customers 2. Prospects 3. Mentors 4. Peers 5. Referral sources (upstream) 6. Support sources (downstream) 7. Mentees And remember: Loose-ties are the key to a strong network. Go beyond your close colleagues and invest in maintaining relationships with more casual contacts. If you focus your relationships too narrowly, you’ll end up with a group of people who all have the same connections. By building ties across a broader community, you increase your reach, your sources for information and ultimately, your personal brand.

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Daniela Fontana

LinkedIn Creator | Paix?o em Ensinar e Aprender | Professora | Pesquisadora | Consultora | Escritora | Profissional de Sustentabilidade, ESG e Economia Circular
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Expandir a rede através do compartilhamento dos seus conhecimentos e conteúdos do meu ponto de vista é uma forma de criar uma rede com networking efetivo. Para um rede efetiva é necessário dar para receber. Tanto que o LinkedIn classifica como Creators, Top Voices quem entrega conteúdo para a rede.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a professional network when starting a career in Consulting?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Build your online presence and brand

3 Reach out and follow up

4 Build rapport and trust

5 Expand and nurture your network

6 Here’s what else to consider

Consulting

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How can you build a professional network when starting a career in Consulting?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Build your online presence and brand

3 Reach out and follow up

4 Build rapport and trust

5 Expand and nurture your network

6 Here’s what else to consider

Consulting

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