You’re applying for a job in SEO. How do you prove you know your stuff?

1 Showcase your portfolio

One of the best ways to demonstrate your SEO skills is to show your previous work and results. Create a portfolio website or a document that highlights your SEO projects, achievements, and challenges. Include relevant metrics, such as organic traffic, conversions, rankings, and links, to quantify your impact and value. Also, explain your SEO strategy, tactics, and tools for each project, and how you adapted to changing algorithms, trends, and user behavior.

3 Know your SEO fundamentals

While SEO is constantly evolving, there are some fundamental concepts and principles that you need to master and refresh. These include keyword research, on-page optimization, technical SEO, link building, content marketing, and analytics. You should be able to explain these concepts clearly and confidently, and how they relate to each other and to the overall SEO goals. You should also be familiar with the common SEO tools, such as Google Analytics, Google Search Console, Moz, Ahrefs, and SEMrush.

4 Learn from the SEO experts

To stay on top of the SEO game, you need to learn from the best and keep up with the industry news and updates. You can do this by following the SEO experts on social media, reading their blogs and newsletters, listening to their podcasts and webinars, and joining their online communities and forums. This will help you gain valuable insights, tips, and best practices from the SEO leaders and influencers, and also expand your network and connections.

5 Prepare for the SEO interview

Finally, you need to prepare for the SEO interview and impress the hiring manager with your knowledge and skills. You should research the company, its products, services, target audience, and competitors, and analyze its website and SEO performance. You should also anticipate the common SEO interview questions, such as your SEO strengths and weaknesses, your SEO process and approach, your SEO achievements and failures, and your SEO predictions and trends. You should also be ready to perform some SEO tasks or tests, such as conducting a site audit, doing a keyword analysis, or creating an SEO plan.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?