How can you build a product engineering team that delivers easy-to-use and intuitive products?

Building a cross-functional team that includes not only engineers but also designers, product managers, and user experience (UX) experts. This diversity ensures a holistic approach to product development. Making sure this team consumes the better quality of ideas which improves the quality of thinking. Start by deeply understanding your target users, their pain points, and expectations. Conduct user research and gather feedback regularly. Establish clear channels for collecting feedback. Encourage a culture of continuous learning. Attend industry events, conferences, and workshops to stay updated on the latest trends and technologies in user experience and product design.

In addition to passion and skills, it is crucial to prioritize hiring individuals with the right attitude, as "Attitude is Altitude." In the long run, one's attitude becomes the determining factor for both personal and team growth.

Hire not just for technical skills, but also for engineers who have examples of how they've influenced product direction. One example would be features or user facing changes they suggested to product.

This one belongs between establishing communication and empowering the team. Have engineers in calls with customers. This will help them understand the product area they're working in better and may even give insights that product may have missed.

For effective scalability and growth of the team, the product should foster a culture of self-driven initiative. Instead of imposing sole ownership or relying on hierarchical designations to exert control, each team member should be self-managed. This means they operate without strict direction from authority figures, enjoying full autonomy and control over their actions, processes, and outcomes.

From my experience, while individual learning can yield some level of proficiency, the synergy of a supportive team propels us to greater heights. Facilitating collaborative learning and knowledge-sharing sessions across teams not only enhances product required skills but also empowers individuals and fosters mutual support throughout the continuous learning process. "Teaching is a great way of learning"

Encourage Diversity and Inclusion: Foster a diverse and inclusive team culture. Different perspectives can lead to innovative solutions and a more dynamic work environment. Encourage open discussions and ensure everyone's voice is heard.