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How can you build a network of speakers in your niche?

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If you want to improve your public speaking skills, learn from the best, and grow your influence in your niche, you need to build a network of speakers who share your passion and expertise. A network of speakers can help you find opportunities, feedback, referrals, collaborations, and inspiration. But how can you build such a network effectively and authentically? Here are some tips to help you connect with other speakers in your niche.

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Devi Novianti

DEI Advocates | Storyteller | DISC Behavioral Guide | ACC (ICF) I D89, Division O Director of Toastmasters…
Lisa Evans MBA, CSP

Empowering Leaders to Speak with Impact | Executive Voice & Speaker Coach | LinkedIn Top Voice | ICF Accredited |…

1 Identify your niche

Before you start reaching out to other speakers, you need to define your niche clearly. What is your main topic, message, or purpose? Who is your target audience? What are the problems, challenges, or goals that you address? How do you differentiate yourself from other speakers in your field? Having a clear niche will help you find and attract speakers who are relevant, compatible, and interested in your work.

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Devi Novianti

DEI Advocates | Storyteller | DISC Behavioral Guide | ACC (ICF) I D89, Division O Director of Toastmasters International
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Joining a Toastmasters Club is one of the most affordable ways to improve your public speaking skills. The club comprises a diverse group of members who can offer feedback from their own unique perspectives, which can help you enhance your skills. Additionally, they have a mentorship program and experienced speakers who can provide you with valuable feedback. If you're up for it, you can even participate in their yearly competition.

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Lisa Evans MBA, CSP

Empowering Leaders to Speak with Impact | Executive Voice & Speaker Coach | LinkedIn Top Voice | ICF Accredited | Public Speaking Courses | Business Storytelling | Keynote Speaker | Soft Skills for Leaders | TEDx Coach
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When you are getting started as a speaker, go and watch/listen to as many speeches as you can. find a style that resonates with you. research the market and find out who else is speaking on a similar topic, and then identify what makes you different. To get paid to speak, we are aiming to attract clients interested in our work, but we need to know what speakers are out there and what the market wants. Working with a speaker coach who has a solid business and a style that you resonate with will help you fast track if you want to become a professional speaker.

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2 Research potential speakers

Once you have a clear niche, you can start looking for potential speakers to connect with. You can use various sources to find speakers who are active, credible, and influential in your niche, such as podcasts, blogs, YouTube channels, social media platforms, online directories, events, conferences, associations, and publications. Make a list of speakers who catch your attention and match your criteria, and learn more about their background, style, content, and audience.

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3 Reach out with value

After you have a list of potential speakers, you can start reaching out to them with a personalized and respectful message. The key is to offer value first, rather than asking for favors or pitching yourself. You can offer value by complimenting their work, sharing their content, asking a genuine question, giving feedback, suggesting an idea, or inviting them to your platform. Make sure you show that you have done your homework and that you have something in common with them.

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4 Follow up and stay in touch

Once you have initiated contact with a potential speaker, you need to follow up and stay in touch with them regularly. You can do this by commenting on their posts, sending them updates, sharing resources, asking for advice, or offering support. The goal is to build rapport, trust, and reciprocity with them over time. You can also use tools like email, social media, or video calls to communicate with them more effectively and personally.

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5 Engage in communities

Another way to build a network of speakers in your niche is to join and participate in communities where they hang out. These can be online or offline communities, such as groups, forums, clubs, masterminds, or networks. By engaging in communities, you can showcase your expertise, contribute to discussions, learn from others, and discover new opportunities. You can also use communities to introduce yourself to other speakers, make referrals, or collaborate on projects.

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Lisa Evans MBA, CSP

Empowering Leaders to Speak with Impact | Executive Voice & Speaker Coach | LinkedIn Top Voice | ICF Accredited | Public Speaking Courses | Business Storytelling | Keynote Speaker | Soft Skills for Leaders | TEDx Coach
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Many groups engage guest speakers. Become part of networking and business or community groups and offer to be a guest speaker. You may not be paid for this but it is a great way to meet new people and sharpen your skills.

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6 Attend and speak at events

Finally, one of the best ways to build a network of speakers in your niche is to attend and speak at events where they are present. These can be local or global events, such as meetups, workshops, webinars, seminars, or conferences. By attending and speaking at events, you can demonstrate your skills, share your insights, and connect with other speakers face-to-face. You can also use events to ask for feedback, exchange contacts, or follow up with speakers you have met online.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lisa Evans MBA, CSP

Empowering Leaders to Speak with Impact | Executive Voice & Speaker Coach | LinkedIn Top Voice | ICF Accredited | Public Speaking Courses | Business Storytelling | Keynote Speaker | Soft Skills for Leaders | TEDx Coach
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It doesn't happen overnight! Don't fall into the same trap that I did and spend most of the time working on the craft of speaking and not paying much attention to the business of speaking. If you would like to make a living out of being a professional speaker, you need to know about running the business. Even if you don't want payment for being a speaker you need to know how to market yourself and position yourself.

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How can you build a network of speakers in your niche?

1

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3

4

5

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1 Identify your niche

2 Research potential speakers

3 Reach out with value

4 Follow up and stay in touch

5 Engage in communities

6 Attend and speak at events

7 Here’s what else to consider

Public Speaking

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How can you build a network of speakers in your niche?

1

2

3

4

5

6

7

1 Identify your niche

2 Research potential speakers

3 Reach out with value

4 Follow up and stay in touch

5 Engage in communities

6 Attend and speak at events

7 Here’s what else to consider

Public Speaking

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