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How can you build a culture of transparency and openness to support resource mobilization in an emergency?

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Resource mobilization is the process of securing the human, material, and financial resources needed to respond to an emergency. It is a critical function of emergency management, as it enables the timely and effective delivery of humanitarian assistance and recovery efforts. However, resource mobilization is not only about raising funds or acquiring supplies. It is also about building trust and credibility among donors, partners, beneficiaries, and stakeholders. To do this, you need to foster a culture of transparency and openness in your organization and in your emergency operations. In this article, you will learn how to do that by following these six steps:

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1 Define your objectives and indicators

The first step to build a culture of transparency and openness is to define your objectives and indicators for resource mobilization. What are you trying to achieve with your emergency response? How will you measure your progress and impact? How will you communicate your results and challenges to your donors and partners? Having clear and realistic objectives and indicators will help you align your resource mobilization strategy with your emergency priorities, and demonstrate your accountability and effectiveness.

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Jonathan Y. Longsud

Experienced Security and Safety Industry Leader: Pioneering Expertise and Innovation in Protection and Prevention.
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Start by establishing a transparent framework for decision-making and resource allocation, ensuring that stakeholders understand the criteria and processes involved. Encourage open dialogue and feedback, creating a culture where concerns can be raised without fear of reprisal. Share timely and accurate information about the emergency situation, the organization's response efforts, and the impact of resources mobilized. Establishing accountability mechanisms and regularly updating stakeholders on progress and challenges will further enhance transparency. By building a foundation of openness and trust, organizations can effectively engage donors, partners, and the community, fostering a collaborative and responsive approach.

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Mohammed Alghamdi

Corporate Communications Manager at Alojaimi Holding
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To foster a culture ripe for emergency resource mobilization, it's crucial to first lay out clear goals and how you'll measure success. Think about what your emergency response aims to accomplish, and decide on tangible ways to track and share progress. This clarity not only guides your strategy but also shows donors and partners that you're serious about making a difference and willing to be upfront about both your wins and hurdles.

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2 Share your plans and budgets

The second step is to share your plans and budgets with your donors, partners, beneficiaries, and stakeholders. This means disclosing how much money you need, how you will spend it, and what outcomes you expect. Sharing your plans and budgets will help you build trust and confidence among your resource mobilization partners, and show them that you are transparent and responsible with their contributions. It will also help you avoid duplication and gaps in your emergency response, and coordinate better with other actors.

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Mohammed Alghamdi

Corporate Communications Manager at Alojaimi Holding
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Building trust in emergency situations starts with being open about your financial strategies and expected outcomes. This transparency with donors and partners not only secures their trust but also ensures efforts are well-coordinated and effective.

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3 Report on your activities and achievements

The third step is to report on your activities and achievements with your resource mobilization partners. This means providing regular and accurate updates on how you are using the resources you mobilized, what results you are achieving, and what challenges you are facing. Reporting on your activities and achievements will help you show your impact and value for money, and acknowledge the support and feedback of your donors and partners. It will also help you identify and address any issues or risks that may affect your resource mobilization performance.

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Mohammed Alghamdi

Corporate Communications Manager at Alojaimi Holding
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Keep your supporters in the loop with frequent, honest updates on your progress and setbacks to show the real difference their aid is making and to navigate any challenges together. This transparency not only highlights your impact but also reinforces the trust and partnership you've built.

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4 Solicit and respond to feedback

The fourth step is to solicit and respond to feedback from your resource mobilization partners. This means inviting and listening to their opinions, suggestions, and concerns about your resource mobilization strategy and implementation. Soliciting and responding to feedback will help you improve your relationship and collaboration with your donors and partners, and show them that you respect and appreciate their input. It will also help you learn from their experience and expertise, and adapt your resource mobilization approach to changing needs and contexts.

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Mohammed Alghamdi

Corporate Communications Manager at Alojaimi Holding
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Actively seek and thoughtfully address feedback from your partners to refine your approach and show that you truly value their insights, fostering stronger relationships and adaptability to shifting circumstances.

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5 Promote participation and inclusion

The fifth step is to promote participation and inclusion in your resource mobilization process. This means engaging and involving your beneficiaries and stakeholders in the design, implementation, monitoring, and evaluation of your resource mobilization strategy and activities. Promoting participation and inclusion will help you ensure that your resource mobilization is responsive and relevant to the needs and preferences of your target groups, and reflect their voices and perspectives. It will also help you enhance your legitimacy and credibility among your resource mobilization partners, and foster a sense of ownership and empowerment among your beneficiaries and stakeholders.

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Mohammed Alghamdi

Corporate Communications Manager at Alojaimi Holding
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Encourage your community to actively participate in shaping the resource mobilization strategy, ensuring it truly resonates with their needs and perspectives, which in turn bolsters your legitimacy and nurtures a shared sense of investment and empowerment.

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6 Recognize and celebrate success

The sixth and final step is to recognize and celebrate success in your resource mobilization process. This means acknowledging and rewarding the efforts and achievements of your staff, volunteers, donors, partners, beneficiaries, and stakeholders in mobilizing and utilizing the resources for your emergency response. Recognizing and celebrating success will help you motivate and inspire your resource mobilization team, and show them that you value and appreciate their work. It will also help you strengthen your reputation and image among your resource mobilization partners, and attract more support and resources for your future emergency operations.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tyler Cary

Subject Matter Expert Consulting
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In the military, we had regular training, meetings, and discussions about how to do this and keep improving on our delivery. An active and open dialogue and training session schedule keeps these issues from becoming a problem when everyone knows what to do and how to address concerns.

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How can you build a culture of transparency and openness to support resource mobilization in an emergency?

1

2

3

4

5

6

7

1 Define your objectives and indicators

2 Share your plans and budgets

3 Report on your activities and achievements

4 Solicit and respond to feedback

5 Promote participation and inclusion

6 Recognize and celebrate success

7 Here’s what else to consider

Emergency Management

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How can you build a culture of transparency and openness to support resource mobilization in an emergency?

1

2

3

4

5

6

7

1 Define your objectives and indicators

2 Share your plans and budgets

3 Report on your activities and achievements

4 Solicit and respond to feedback

5 Promote participation and inclusion

6 Recognize and celebrate success

7 Here’s what else to consider

Emergency Management

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