How can you build credibility and trust on social media?

You being you, will attract the exact right people & prospects to you and repel the wrong ones. ^^ That's the foundation, and you also have to put content out that speaks to the specific needs and wants of your target audience and builds confidence in their mind that you and your solution solve their problem. Use your LinkedIn profile to have testimonial videos from your clients in your features post section and recommendations at the bottom of the page for social proof.

Just be you - everyone else is taken! What works for others won’t work for others anyway. Be authentic, speak how you’d speak, make your name your name not government name, resonate at your frequency and those who are receptive to that vibe will find and resonate with you. The consistency factor is my assessment is more “consistently be you”. If you’re goofy, be goofy. If you’re analytical, be analytical. Don’t play a role, strive to be someone you’re not, or otherwise misrepresent yourself as that comes through!

Many times we take consistency the wrong way. Fos sure, consistency equals discipline. But that doesn't mean you have to keep doing it daily. For example, when planning the frequency of your social media posts, you don't have to publish 1 post a day to be consistent. Consistency can mean different to each person. Find out what consistency means for your brand. For someone else, consistency could be publishing content daily. But for you, it could be publishing twice a week. Just make sure you stay on track with your posting schedule.

Often we focus on the one post, one comment, or one interaction; yet it’s vital to remember that a social media profile is a cumulative activity. It is the results of your entire online profile, including the most recent posts, that builds a reputation and builds the impression people have of you. It’s central to do two things: (1) have an idea of where it is that you want to go and your objective and (2) be consistent, and post and share information on a regular basis.

In my experience, providing genuinely value will give you lots of brownie points. For example, I am in the crypto industry and whenever a new judgement comes up, I will take the time to read the 100+ pages of the judgement and write a summary (in a Twitter Thread format) that allows someone to get the key takeaways in less than a minute. Its this kind of genuine giving more than what you get that has helped me build my followers to over 500,000+. Hope this helps!

The word value gets overused and means different things to different people. Bring inspiration, education, and entertainment to get peoples attention while solving their problems.

Too many companies and individuals are focused on creating social media content that shows them as the 'hero' of all possible situations. The only way to provide value that makes your audience trust you, is to position them as the hero and create a storyline that helps them not just visualize themselves as your user/ customer, but also educates them along the way on why and how something works!

Providing value is a fundamental way to build credibility and trust on social media. This can be achieved by sharing content that is informative, entertaining, or inspiring, and which aligns with the interests and needs of your audience. You could share industry insights, tips and tricks, behind-the-scenes peeks, or user-generated content. Being a source of valuable information can position your brand as an authority in your field, which in turn builds credibility. Engage with your audience by asking questions, responding to comments, and facilitating discussions. The more value you provide, the more your audience will trust your brand and consider you a reliable resource.

Providing value can mean different things to different people - just stay true to your North Star. Sometimes “value” is a laugh, or a new lens to look through, or helping them shine and look good. Value in not always the same thing as “teaching”. Most people aren’t here to learn, per se, but rather to network, to sell, and to build their personal brands. Help them do any of that and you’re adding tremendous value!

Providing value to your audience should always be top of mind. Social media isn't a press release where we just share into the ether. Social media is all about getting to know your audience, building deeper connections with them, providing them value and ultimately increasing their role as a brand advocate.

Our reputations preceded us, so just be you! Be honest, be kind, be clear in your messaging – all the things we know we should do in business should also be done and prioritized on LinkedIn as well. There are nearly a billion users here BUT it’s still a very “small world”. Honesty is always the best policy, and being transparent is the hallmark of that. A great way to “be honest” is to be your true, authentic self and not “play a role” here.

Transparency is essential in building credibility and trust on social media. This includes openly sharing your business practices, acknowledging mistakes, and being clear about your intentions. If there are changes to your products or policies, communicate them openly. When you receive criticism, handle it publicly and constructively, showing that you are open to feedback and committed to improvement. Honesty in your successes as well as your failures demonstrates authenticity, which is highly valued by social media users. Transparency can help you build strong, trusting relationships with your audience, and make your brand appear more human and relatable.

I'm big on telling the WHOLE story. Nothing is all rosy and no one is perfect, so when I read posts that present that kind of story, I immediately disengage. People are starving for authenticity these days...including challenges, imperfections, the not-so-pretty side of yourself, your situation, your opportunity, etc., in your posts will attract exactly the kind of people you want in your life or business!

I come at this from a leadership perspective. For leaders on LinkedIn, trust is EVERYTHING, and only by being transparent - being your your true self - can you gain trust.

Social proof is everything. When we collaborate we can not only amplify efforts and delegate to appropriate skill sets, but we get those we’ve collaborated with recommending us, referring us, endorsing us, and opening more doors for us. Collaboration is almost always the right move!

Collaborating with others can significantly enhance your credibility and trust on social media. This could involve partnering with other brands for joint campaigns, participating in industry forums or discussions, or engaging influencers who align with your brand's values to promote your products or services. Collaborations can provide mutual benefits and exposure to new audiences. Importantly, when audiences see that trusted entities are willing to associate with your brand, it improves your brand's credibility. Always ensure that any collaboration is genuine and aligns with your brand identity to maintain authenticity and trust with your audience.

Being collaborative on LinkedIn is absolutely essential. Posting great content and sharing insights is awesome, but it's not enough. Unless you ENGAGE with people, you're just shouting and not listening. And no-one wants to be shouted at - they want to have a conversation, for their opinions to be listened to.

This is part and parcel with social proof. We need to show wins, certifications, degrees, awards, portfolios, etc. This isn’t the time or place to be overtly humble. Let people know how amazing you are so they can determine if you’re someone they’d want to work with.

Showing results is an effective way to build credibility and trust on social media. This involves showcasing the impact of your products or services, sharing success stories, or presenting data that demonstrate the value you provide. Customer testimonials, reviews, or case studies can be powerful tools in this regard. If your product or service has led to quantifiable improvements for your customers, share those metrics. Celebrate milestones, whether they're related to your number of customers, your company's growth, or the impact of a specific campaign. By sharing clear and tangible results, you can validate your claims, proving to your audience that you deliver on your promises and hence, build trust.

To build credibility and trust on social media you need to understand that this is also a world of humans. ?? We have to care about their pain point so that you can provide solutions. ?? We have to care about their challenges so that you can tell them method to grow up. ?? You need to be helpful you needs to add some value to their life; it may be anything from Entertainment to Information to Helping them out with their daily life Our professional category.

Engage with your audience. -Respond to comments and messages. Take the time to reply to comments and messages from your audience. Show that you value their opinion and time and you are willing to engage in conversation. - Ask questions and encourage feedback. This will encourage your audience to share their thoughts and opinions. This not only promotes engagement but also shows that you value their feedback. - Showcase content created by your audience. This will show that you appreciate and acknowledge their contributions, which will help build trust and fosters a sense of community. - Show appreciation by taking the time to thank your audience for their support and engagement.

In addition it is important to embrace the authenticity of growth in your profile. Reflect not just your wins, but also your struggles: Show natural growth: Share lessons from mistakes and introspections, as they are pivotal in our learning. Employment: write about periods of joblessness and what you engaged in, busy times, reflecting your resilience and commitment. Trials & Triumphs: Showcase highs and lows to offer a well-rounded view of your journey. Sharing both your groundbreaking moments and difficult times offers a well-rounded view of your journey. It puts a natural spin on your profile and showcases your strengths. This could be pivotal information for a mentor, protege, or potential employer who might be viewing your profile.

Showing Up and Being You (Authentic) Have courage to show and tell who you are, what you do, where you are, and what you stand for lays the foundation for you to be interesting. Which leads to potential genuine connections. Gary Vaynerchuk, Grant Cardone and Kevin Fredericks are great examples of this.

The key to this question is TRUST. Only be being your true self - by being authentic - can you build credibility and trust on LinkedIn. Be true to yourself, be modest, be kind and be helpful. Otherwise you're in danger of coming across as just another attention-seeker - and who wants to engage with them?