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How can you bring creativity to your project recommendations?

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As a consultant, you are expected to deliver high-quality solutions that meet your clients' needs and expectations. But how can you make your project recommendations stand out from the crowd and show your creativity and innovation? In this article, we will share some tips and techniques that can help you bring creativity to your project recommendations and impress your clients with your originality and value.

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Stacie Sussman

CRO | We laser focus on fixing your business problems that are holding you back l Concierge growth consulting firm |…

1 Understand the problem

The first step to creating creative project recommendations is to understand the problem you are trying to solve. This means defining the scope, objectives, constraints, and criteria of the project, as well as the stakeholders, risks, and assumptions involved. By clarifying the problem, you can identify the gaps, opportunities, and challenges that need to be addressed, and avoid wasting time and resources on irrelevant or unrealistic solutions.

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Stacie Sussman

CRO | We laser focus on fixing your business problems that are holding you back l Concierge growth consulting firm | Marketing l Sales l Operations | Strategy | Revenue Growth
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Often, clients approach me with a very specific problem they need to resolve. Having completed hundreds of fractional engagements and handled various consulting challenges, I've discovered that the problem presented is frequently only a fraction of what truly needs to be addressed. My approach to engagements always begins with conducting stakeholder interviews. This essential step allows me to develop a strategic roadmap that uncovers existing gaps within the organization. To ensure clarity and transparency, I maintain call recordings, detailed notes, and present key findings. By doing this, we can align expectations and set clear goals, ensuring a successful engagement from the start.

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2 Research and benchmark

The next step is to research and benchmark the best practices, trends, and innovations in your industry, domain, and market. This will help you gain insights, inspiration, and ideas from other sources that have solved similar or related problems. You can use various methods and tools to conduct your research, such as online databases, journals, reports, surveys, interviews, case studies, podcasts, blogs, and social media. You can also use frameworks and models, such as SWOT, PESTEL, Porter's Five Forces, and Value Chain Analysis, to analyze the external and internal factors that affect your project.

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3 Generate and evaluate ideas

The third step is to generate and evaluate ideas for your project recommendations. This is where you can unleash your creativity and brainstorm as many possible solutions as you can, without judging or filtering them. You can use techniques such as mind mapping, SCAMPER, reverse brainstorming, six thinking hats, and lateral thinking to stimulate your creative thinking and generate diverse and novel ideas. You can also involve your team members, clients, or other experts in the ideation process to get different perspectives and feedback. Once you have a list of ideas, you can evaluate them based on their feasibility, desirability, and viability, and select the most promising ones for further development.

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4 Develop and test prototypes

The fourth step is to develop and test prototypes of your project recommendations. This means creating low-fidelity or high-fidelity models or simulations of your solutions, such as sketches, wireframes, mockups, or demos, that can demonstrate how they work and what benefits they offer. You can then test your prototypes with your clients, users, or other stakeholders, and collect their feedback, comments, and suggestions. This will help you validate your assumptions, identify any flaws or gaps, and improve your solutions based on the data and evidence you gather.

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5 Communicate and present your recommendations

The final step is to communicate and present your project recommendations to your clients and other decision-makers. This means crafting a clear, concise, and compelling story that explains the problem, the solution, and the value proposition of your project recommendations. You can use various formats and media to communicate your recommendations, such as reports, slides, videos, infographics, or podcasts. You can also use storytelling techniques, such as the STAR method, the pyramid principle, or the hero's journey, to structure your message and engage your audience. You should also anticipate and address any questions, objections, or concerns that your clients may have, and provide evidence and examples to support your recommendations.

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Stacie Sussman

CRO | We laser focus on fixing your business problems that are holding you back l Concierge growth consulting firm | Marketing l Sales l Operations | Strategy | Revenue Growth
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In my approach, I utilize a formal presentation deck, leveraging the SWOT framework that I've honed through my consulting experience. This method includes the identification of an organization's strengths, weaknesses, opportunities, and threats. But an analysis isn't complete without context. To truly resonate with the client, I weave in a compelling narrative. The SWOT framework, combined with a well-crafted narrative, offers a comprehensive view that goes beyond mere analysis. It provides a clear path towards the realization of the company's objectives, turning obstacles into stepping stones for success.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you bring creativity to your project recommendations?

1

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3

4

5

6

1 Understand the problem

2 Research and benchmark

3 Generate and evaluate ideas

4 Develop and test prototypes

5 Communicate and present your recommendations

6 Here’s what else to consider

Consulting

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How can you bring creativity to your project recommendations?

1

2

3

4

5

6

1 Understand the problem

2 Research and benchmark

3 Generate and evaluate ideas

4 Develop and test prototypes

5 Communicate and present your recommendations

6 Here’s what else to consider

Consulting

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