How can you boost your ROAS and CLV?

1 Know your target audience

Before you launch any ad campaign, you need to have a clear idea of who your ideal customers are, what their needs and pain points are, and how your product or service can solve them. You can use tools like Google Analytics, Facebook Audience Insights, or customer surveys to collect data on your audience's demographics, interests, behaviors, and preferences. This will help you create more relevant and personalized ads that resonate with your audience and increase your conversion rates.

2 Segment your customers

Not all customers are equal. Some may be more loyal, profitable, or responsive to your ads than others. That's why you need to segment your customers based on their characteristics, actions, and value to your business. For example, you can segment your customers by recency, frequency, and monetary value (RFM) to identify your best and worst customers. You can then tailor your ad campaigns to each segment with different messages, offers, and budgets. This will help you maximize your ROAS and CLV by focusing on the most valuable customers and reducing wasted ad spend.

4 Retarget your customers

One of the most effective ways to boost your ROAS and CLV is to retarget your customers who have already shown interest in your brand, product, or service. Retargeting is the process of showing ads to people who have visited your website, added items to their cart, or made a purchase. Retargeting can help you remind your customers of your value proposition, overcome their objections, or cross-sell and upsell them with relevant products or services. You can use tools like Google Remarketing, Facebook Pixel, or AdRoll to create and manage your retargeting campaigns.

5 Nurture your customers

Another way to boost your ROAS and CLV is to nurture your customers throughout their journey with your brand. Nurturing is the process of building trust, loyalty, and engagement with your customers by providing them with valuable and helpful content, offers, and support. Nurturing can help you increase your customer satisfaction, retention, and advocacy. You can use tools like Mailchimp, HubSpot, or ActiveCampaign to create and automate your email marketing, content marketing, or social media marketing campaigns.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?