How can you boost online sales and loyalty with remarketing?

1 What is remarketing?

Remarketing is a form of online advertising that targets users who have already shown interest in your products or services, but left your website without converting. Remarketing allows you to track these users with cookies or pixels, and display relevant ads to them as they browse other websites, use social media, watch videos, or use mobile apps. Remarketing can help you increase your brand awareness, recall, and trust, as well as influence the users' purchase decisions and behavior.

2 Why is remarketing effective?

Remarketing is effective because it leverages the power of repetition and personalization. Research shows that most online shoppers do not buy on their first visit, but need multiple touchpoints and reminders before they make a purchase. Remarketing helps you stay on top of their minds and deliver customized messages based on their previous interactions with your website. For example, you can show them ads that feature the products they viewed, abandoned in their cart, or bought before. You can also use remarketing to cross-sell or upsell related products, or to offer incentives such as free shipping, discounts, or coupons.

4 How to optimize remarketing campaigns?

To optimize remarketing campaigns, you need to follow some best practices that can help you improve your ad performance, relevance, and conversion rate. Before launching your campaigns, it's important to define goals and metrics. For example, you may want to increase sales, leads, or repeat purchases and track impressions, clicks, conversions, or return on ad spend (ROAS). It's also essential to segment your audience based on their level of interest, intent, and behavior and show them different offers or messages. Additionally, remarketing ads should be eye-catching, relevant, and compelling. Thus, it's necessary to test different elements of your ads such as headlines, images, copy or call-to-action (CTA) and adjust your bid strategy budget or targeting options if needed. Lastly, it's essential to respect your audience's privacy and preferences and follow the ethical and legal guidelines of remarketing by disclosing how you collect and use their data as well as providing them with an option to opt out of your ads and limiting the frequency and duration of your ads.

5 How to use remarketing for loyalty?

Remarketing is a powerful online marketing strategy that can help you boost customer loyalty, lifetime value, and profitability. By showing potential and existing customers relevant and personalized ads across different platforms and devices, you can influence their purchase decisions and behavior, as well as increase your brand awareness, recall, and trust. To maximize your remarketing efforts, you should send thank-you messages or feedback requests after they make a purchase or complete an action. You can also show them ads that promote complementary products or services they might need or want. Additionally, offer them exclusive deals, discounts, or coupons for their next purchase or renewal. Invite them to join your loyalty program, newsletter, or social media community. Give them access to premium content, features, or benefits to add value to their experience. Celebrate their milestones with personalized messages or gifts to make them feel special and appreciated. With the right tools and platforms, and following the best practices of remarketing, you can be successful in this strategy.