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How can you best conduct a SWOT analysis for your industry?

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A SWOT analysis is a strategic tool that helps you evaluate the strengths, weaknesses, opportunities, and threats of your industry. By analyzing these four factors, you can identify the key drivers, challenges, and trends that affect your industry performance and competitiveness. A SWOT analysis can also help you develop a better understanding of your industry's position, potential, and direction. In this article, we will show you how to best conduct a SWOT analysis for your industry in six steps.

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Fernando de Castro Martins

Vice Presidente Financeiro / Secretário Geral / C- Suite / Diretor / Superintendente / Gerente Geral / Governan?a…

1 Define your industry

The first step is to define your industry clearly and specifically. You need to know what products or services your industry offers, who are the main customers and competitors, and what are the industry boundaries and segments. You can use industry classification systems, such as NAICS or SIC, to find the relevant codes and definitions for your industry. You can also use industry reports, trade publications, and market research databases to gather more information about your industry size, structure, and dynamics.

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Fernando de Castro Martins

Vice Presidente Financeiro / Secretário Geral / C- Suite / Diretor / Superintendente / Gerente Geral / Governan?a Corporativa / Acadêmico / Professor
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Matriz S.W.O.T é uma ferramenta de planejamento estratégico utilizada para visualiza??o do real posicionamento de sua empresa na proposta de negócio desenhada. Para isso é interessante que se tenha o "negócio" (core business) bem definido, com visualiza??o dos servi?os e ou produtos modelo de a??o no mercado e relacionamento de steakholder's. O posicionamento de mercado também é de grande importancia ser considerado. Esse trabalho deve ser feito com a maior realidade, consciência e luicidez possível. Ideal que para planejamento estratégico seja sempre realizado em colegiado.

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2 Identify your strengths

The second step is to identify your strengths as an industry. Strengths are the positive attributes and advantages that your industry has over others. They can be related to your industry's resources, capabilities, reputation, market share, innovation, quality, or customer loyalty. You can use various frameworks, such as the VRIO or the value chain, to analyze your industry's strengths. You can also use benchmarking, surveys, or interviews to compare your industry's performance and satisfaction with other industries or sectors.

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Fernando de Castro Martins

Vice Presidente Financeiro / Secretário Geral / C- Suite / Diretor / Superintendente / Gerente Geral / Governan?a Corporativa / Acadêmico / Professor
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Pontos fortes s?o pontos internos da empresa, como equipe, conceitos, cultura, processos ou tudo que se possa ter um grande valor e grande contribui??o nos processos da empresa e que a tornam com grande diferencial ou favorável no mercado de atua??o. S?o pontos que necessitam ser desenvolvido e potencializados mais ainda.

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3 Identify your weaknesses

The third step is to identify your weaknesses as an industry. Weaknesses are the negative attributes and disadvantages that your industry faces or suffers from. They can be related to your industry's costs, risks, inefficiencies, gaps, vulnerabilities, or customer complaints. You can use the same frameworks and methods as in the previous step to analyze your industry's weaknesses. You can also use SWOT analysis templates, checklists, or questions to guide your evaluation of your industry's weaknesses.

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Fernando de Castro Martins

Vice Presidente Financeiro / Secretário Geral / C- Suite / Diretor / Superintendente / Gerente Geral / Governan?a Corporativa / Acadêmico / Professor
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Pontos Fracos s?o pontos que exigem uma interven??o rápida de melhora e ou readapta??o para melhoria. A inten??o é mitigar esses pontos de forma que se aumentem ent?o os pontos fortes. Pontos fracos também s?o internos da empresa. Esses pontos devem ser controlados e monitorados seus planos de melhoria e desenvolvimento.

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4 Identify your opportunities

The fourth step is to identify your opportunities as an industry. Opportunities are the favorable external conditions or trends that your industry can exploit or benefit from. They can be related to your industry's growth, demand, diversification, regulation, or technology. You can use various tools, such as PESTEL or Porter's five forces, to analyze your industry's opportunities. You can also use scenario planning, forecasting, or trend analysis to anticipate and evaluate the potential impact of your industry's opportunities.

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Hannah Fisher

Director of FP&A at Pacifica Beauty I I write about business, finance & working parenthood|10 years in finance
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Identifying your opportunities is important to enable growth and scale. In depth industry analysis and is an important first step and it always makes sense to model out different opportunities and their business impact in a scenario model

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Fernando de Castro Martins

Vice Presidente Financeiro / Secretário Geral / C- Suite / Diretor / Superintendente / Gerente Geral / Governan?a Corporativa / Acadêmico / Professor
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Em Oportunidades, consideramos análises externas a empresa, como mercado concorrentes, oportunidades econ?micas, e que devem ser aproveitadas ao máximo. Esses pontos de análise impactam diretamente em seu diferencial de mercado. Quanto mais rápido se aproveite as oportunidades de mercado, mais rápido a empresa se destaca perante seus concorrentes.

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5 Identify your threats

The fifth step is to identify your threats as an industry. Threats are the unfavorable external conditions or trends that your industry can face or suffer from. They can be related to your industry's competition, substitution, disruption, regulation, or technology. You can use the same tools as in the previous step to analyze your industry's threats. You can also use risk analysis, contingency planning, or early warning systems to identify and mitigate the potential impact of your industry's threats.

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Fernando de Castro Martins

Vice Presidente Financeiro / Secretário Geral / C- Suite / Diretor / Superintendente / Gerente Geral / Governan?a Corporativa / Acadêmico / Professor
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Amea?as s?o também pontos externos a empresa e que s?o de grande impacto para o desenvolvimento de sua empresa. Geralmente a empresa n?o tem controle direto às amea?as. Esse é um ponto que exige ent?o uma maior criatividade para driblar ent?o esses pontos.

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6 Prioritize and synthesize

The sixth and final step is to prioritize and synthesize your SWOT analysis results. You need to rank the most important and relevant factors for your industry in each category, and highlight the key implications and insights for your industry. You can use various techniques, such as the TOWS matrix, the SWOT action plan, or the SWOT dashboard, to organize and present your SWOT analysis findings. You can also use SMART goals, KPIs, or strategies to translate your SWOT analysis into actionable plans for your industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you best conduct a SWOT analysis for your industry?

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3

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1 Define your industry

2 Identify your strengths

3 Identify your weaknesses

4 Identify your opportunities

5 Identify your threats

6 Prioritize and synthesize

7 Here’s what else to consider

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