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Last updated on 2024年7月31日

How can you benefit from marketing automation platforms?

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Marketing automation platforms are software tools that help you streamline, automate, and measure your marketing activities across different channels and stages of the customer journey. They can help you save time, increase efficiency, and improve performance by automating tasks such as email marketing, lead generation, lead scoring, social media marketing, and analytics. In this article, you will learn how you can benefit from marketing automation platforms in six ways.

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Darryn Balanco

Helping B2C Brands Scale with Funnels, Google Ads, and Automation | Managed $1.5M+ in Ad Spend | Director of Optimus
Mauricio Jaschkowitz M.

Director de Operaciones/COO en Serpa S.F.O. | Estrategias de crecimiento y preservación
Mayara Brum

Jornalista | Marketing

1 Boost your productivity

One of the main benefits of marketing automation platforms is that they can help you boost your productivity by reducing manual work and human errors. You can use marketing automation platforms to create workflows, templates, and triggers that automate your marketing campaigns and processes based on predefined criteria and actions. This way, you can focus on more strategic and creative aspects of your marketing, while the platform handles the repetitive and routine tasks for you.

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Darryn Balanco

Helping B2C Brands Scale with Funnels, Google Ads, and Automation | Managed $1.5M+ in Ad Spend | Director of Optimus
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To further enhance productivity through marketing automation platforms, consider implementing a system for periodic reviews of your workflows and automated processes. Regularly assess what is working and what isn't; this will help you identify any bottlenecks or repetitive tasks that may still require manual intervention. By continuously refining your automation strategies, you can save even more time and resources, allowing your team to focus on innovative marketing initiatives rather than getting bogged down by day-to-day operations.

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Mauricio Jaschkowitz M.

Director de Operaciones/COO en Serpa S.F.O. | Estrategias de crecimiento y preservación
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Las plataformas de automatización de marketing permiten que los equipos trabajen de manera más eficiente. Al automatizar tareas repetitivas, podemos enfocarnos en estrategias creativas y de alto impacto, incrementando nuestra productividad y resultados.

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2 Enhance your customer experience

Another benefit of marketing automation platforms is that they can help you enhance your customer experience by delivering personalized and relevant content and offers to your prospects and customers. You can use marketing automation platforms to segment your audience based on their behavior, preferences, and needs, and tailor your messages and interactions accordingly. You can also use marketing automation platforms to track and monitor your customer journey and feedback, and optimize your marketing strategies based on the insights you gain.

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Mauricio Jaschkowitz M.

Director de Operaciones/COO en Serpa S.F.O. | Estrategias de crecimiento y preservación
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Con la automatización, personalizamos la comunicación con nuestros clientes. Enviar mensajes relevantes y oportunos mejora la experiencia del cliente, fortalece la relación y aumenta la lealtad a nuestra marca.

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Mayara Brum

Jornalista | Marketing
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Com a automa??o e o uso de novas tecnologias, especialmente em rela??o ao CRM da empresa, conseguimos segmentar campanhas de maneira mais precisa e personalizada. Isso permite identificar e entender melhor os perfis dos clientes, criando campanhas direcionadas que atendem às necessidades específicas de cada segmento. Além disso, essas tecnologias facilitam a execu??o de a??es de overdelivery – ou seja, a prática de entregar mais do que o cliente espera. Isso pode ser feito através de ofertas exclusivas, brindes inesperados, ou servi?os adicionais que agregam valor à experiência do cliente.

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Darryn Balanco

Helping B2C Brands Scale with Funnels, Google Ads, and Automation | Managed $1.5M+ in Ad Spend | Director of Optimus
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In addition to personalising content, leverage marketing automation to create dynamic customer journeys that adapt based on customer interactions in real-time. For example, if a customer consistently engages with a particular type of content, your automation platform can adjust their journey to provide even more targeted materials that align with their interests. This level of adaptability not only enhances customer satisfaction but also fosters deeper relationships, as customers feel more understood and valued by your brand.

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3 Generate more leads and sales

A third benefit of marketing automation platforms is that they can help you generate more leads and sales by increasing your reach and conversion rates. You can use marketing automation platforms to create and launch effective lead generation campaigns that attract and capture your ideal customers. You can also use marketing automation platforms to nurture and qualify your leads with automated email sequences, landing pages, and forms that move them along the sales funnel. Moreover, you can use marketing automation platforms to align your marketing and sales teams, and enable them to collaborate and communicate better.

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Darryn Balanco

Helping B2C Brands Scale with Funnels, Google Ads, and Automation | Managed $1.5M+ in Ad Spend | Director of Optimus
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To elevate your lead generation and sales efforts, consider incorporating gamification elements into your automated marketing initiatives. For instance, you can create interactive quizzes or contests that engage potential customers while collecting valuable data on their preferences and behaviours. By making the lead generation process fun and engaging, you can significantly increase participation rates and ultimately convert more leads into loyal customers.

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Mauricio Jaschkowitz M.

Director de Operaciones/COO en Serpa S.F.O. | Estrategias de crecimiento y preservación
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Las herramientas de automatización nos ayudan a identificar y nutrir clientes potenciales de manera efectiva. Al integrar IA y análisis de datos, podemos optimizar nuestras campa?as, generando más leads cualificados y, en última instancia, incrementando las ventas.

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4 Improve your ROI and accountability

A fourth benefit of marketing automation platforms is that they can help you improve your ROI and accountability by measuring and reporting your marketing results and impact. You can use marketing automation platforms to track and analyze your key performance indicators, such as open rates, click-through rates, conversion rates, revenue, and cost per lead. You can also use marketing automation platforms to generate and export comprehensive reports and dashboards that show your marketing performance and effectiveness across different channels and campaigns.

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Cassandra Crwys-Williams
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To truly scale your marketing efforts, focus on building a robust knowledge base within your marketing automation platform. Document all processes, successful campaign templates, and best practices in a centralised location, allowing team members to easily access and replicate successful strategies. ? SUPER IMPORTANT! ? This will not only streamline the onboarding of new team members but will also ensure consistency in your marketing efforts as your campaigns grow in complexity and scale.

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5 Scale your marketing efforts

A fifth benefit of marketing automation platforms is that they can help you scale your marketing efforts by enabling you to manage and execute more campaigns and activities with less resources and time. You can use marketing automation platforms to create and store reusable assets, such as emails, landing pages, and forms, that you can easily customize and deploy for different purposes and audiences. You can also use marketing automation platforms to integrate and synchronize your marketing tools and data, such as CRM, CMS, and social media platforms, and leverage them for your marketing automation.

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6 Stay ahead of the competition

A sixth benefit of marketing automation platforms is that they can help you stay ahead of the competition by giving you a competitive edge and advantage. You can use marketing automation platforms to access and utilize the latest features and technologies that enhance your marketing capabilities and outcomes. You can also use marketing automation platforms to monitor and benchmark your competitors' marketing activities and strategies, and identify and exploit the gaps and opportunities in your market.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you benefit from marketing automation platforms?

1

2

3

4

5

6

7

1 Boost your productivity

2 Enhance your customer experience

3 Generate more leads and sales

4 Improve your ROI and accountability

5 Scale your marketing efforts

6 Stay ahead of the competition

7 Here’s what else to consider

Marketing Operations

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感谢您的反馈

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How can you benefit from marketing automation platforms?

1

2

3

4

5

6

7

1 Boost your productivity

2 Enhance your customer experience

3 Generate more leads and sales

4 Improve your ROI and accountability

5 Scale your marketing efforts

6 Stay ahead of the competition

7 Here’s what else to consider

Marketing Operations

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感谢您的反馈

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