To become an SEO analyst, you need a combination of hard and soft skills that will help you perform your tasks effectively and communicate with your clients and colleagues. On the hard skills side, you should be familiar with basic web development, such as HTML, CSS, and JavaScript, so that you can understand how websites are built and function. You should also know how to use SEO tools and platforms like Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, etc. for audits, research, and analysis. Additionally, you need the ability to do keyword research, competitor analysis, and content optimization to identify profitable keywords and topics. You should also understand technical SEO like site speed, mobile-friendliness, crawlability, indexability, and structured data to make sure that websites are easy for search engines to access and understand. Moreover, you should have knowledge of link building strategies such as guest posting, outreach, and social media to acquire high-quality backlinks that boost authority and trust. Lastly, it's important to be proficient in data analysis and reporting using Excel or Google Sheets in order to measure the impact of SEO campaigns. On the soft skills side, curiosity and willingness to learn are essential since SEO is a dynamic field that requires constant updating. Creativity and problem-solving are also important for finding new ways to optimize websites. Good communication and collaboration skills are necessary for working with clients or other stakeholders. And finally, attention to detail and organization are needed for dealing with large amounts of data accurately.