How can you balance your personal and professional social media profiles?

Separation: Maintain distinct profiles for personal and professional use. This keeps your family photos separate from business content. Consistent Branding: Your professional profile should reflect your industry, skills, and expertise. Use a professional photo, relevant cover image, and industry-specific keywords. Engagement Rules: Limit controversial discussions or opinions on your professional profile. Engage in industry talks, share insights, and network. Content Strategy: Plan your posts on the professional profile. Share achievements, industry news, and value-driven content. For personal profiles, be authentic but mindful.

If for any reason you would not show content you are going to post in your personal account to your boss, mom or anyone else - may be this content is not meant to be forever saved in internet? Think about the real reasons of the desire to share it. Don't act as someone you are not in the internet, and don't limit or hide yourself in the real world. Just be yourself, this will attract right people with the same values.

Balancing personal and professional social media profiles involves clear boundaries and thoughtful content curation. On personal profiles, share personal interests, life updates, and engage with friends and family. On professional profiles, focus on industry-related content, career achievements, and networking. Use privacy settings to separate the two worlds effectively. Maintain professionalism in language, tone, and content on your professional profiles. Be consistent in posting but avoid oversharing personal information on professional platforms. Always consider how your posts reflect your personal brand and career goals, ensuring they align appropriately with both aspects of your life.

Balancing your personal and professional social media profiles requires ongoing effort and attention. Regular audits and adjustments will help you maintain a positive online presence while achieving your goals in both your personal and professional life. where your online presence can significantly impact your personal life and career. To achieve this balance effectively, it's crucial to regularly audit your social media profiles.

I think you can have as many social profiles as you want and be truly yourself on each one, BUT you need to be careful about how you want to be perceived because perception is everything we have on social media.

You don't need to be active on every single platform. Find what works for you based on your messaging and network, and stick to that. Don't stretch yourself too thin by trying to be everything everywhere.

If you are reading this - you probably know the pain of reading LinkedIn feed with "out of platform" content. That's it. Just start with yourself, and think about what content do you put here. That's great, for beginning. Then just scale this experience and skill to other platforms.

It's important to define one primary platform for your profiles. On this platform, you need to be really active. Update your profile often and post regularly. Then you can adapt your content from your primary platform to other social media platforms. Because it's absolutely necessary to run a multi-channel approach. Imagine you went all in on Google+ ... then you would have nothing today.

- Linkedin for work is recommended - Avoid Instagram and Facebook because organic reach due to changed algorithms have decreased views radically. It is unpredictable to posta to go viral.

An important piece to think about is where your pivot point is with your personal brand AND your business brand. If you’re just starting out, you’d want to apply pressure on your personal brand. - to build authority - to build your network - to strategically engage As you begin finding your rhythm, your strategy needs to evolve by applying pressure on your business brand. - Bottom, Middle, Top of Funnel content - Sending personal DM’s from requests - Finding consistency with your posts A strategy helps you stay consistent. How you operate this your strategy at each level of your brand’s evolution is an art. Don’t get stuck in the perfect strategy. Operate one that follows you along your journey.

Unless it's your personal brand, and there is a plan behind the strategy for personal social media profile in addition to professional - don't do that. Relax, leave the strategy at work.

While authenticity is key across all your profiles, it's important to ensure that tone, voice, and key messaging resonate with the goals of your strategic plan for each. It's helpful to define a set of guiding principles for your content themes as well. It's worthwhile to invest the time to develop a governance plan. This outlines aspects like platform-specific guidelines, team roles, performance metrics, posting schedules, legal and security precautions, training strategies, and a plan for potential crises. This structured approach helps navigate away from areas that might be misaligned for you (personally and professionally) and your audience.

Who is your ICP? Create content for them and try to think what they really want to consume and gives value to them. Forget strategy in personal profiles.

Being authentic opens yourself up for criticism, which can be hard to absorb, especially on the internet. However, being authentic also opens yourself up for support, positive feedback, and authentic relationships. Make sure that you have boundaries; there is no way you will please everyone.

Don't loose yourself and values in this overcrowded swimming pool - the internet. In the end - enjoy the journey. People care as much as you care about their content. In this race of perfect profiles wins the one who smile at the end of the day.

Being authentic is harder than someone can think it is. In the beginning, it is a good idea to optimise your personal profiles with your unique voice and bring that over to your professional profiles. The tricky part is when you need to present topics that your audience want in your own voice.

If work is play to you, you are authentic and no-one can compete with you. Smart thinkers are clear thinkers. Share your craft. The right people will find you.

I've learned more about marketing from individual creators on LinkedIn than even my 15-year marketing career including: — Building a content strategy on LinkedIn — Understanding the algorithm — Doubling down on formats that work — Mining analytics for social growth

When I first started my social media growth strategy for my personal page on LinkedIn, I broke it out into steps: 1. Learn the platform and what works 2. I focused more on the skill rather than the content at first 3. Leveraged 3 content pillars to see what resonated 4. Experimented with formats 5. Looked at feedback on and off platform

If you're deciding between using a company page and a personal page, consider this: —?Your goals: Is it just engagement or lead generation? — The platform's bias: LinkedIn company pages get 30% less reach than individual pages — Your follower's mindset: People like to engage from and buy from people If you're torn, start with the personal page.

To best go about this you will first need to separate your personal profiles from your professional ones. When that is done you might want to consider whether you are building a company page or a personal brand profile. That's totally based on your goals and metrics you want to hit. If you are the face of your business then the personal brand profile is the one for you.