登录查看更多内容

How can you balance creativity and practicality when designing retail displays?

由人工智能和领英社区提供技术支持

Designing retail displays is both an art and a science. You want to showcase your products in a way that attracts customers, reflects your brand, and tells a story. But you also need to consider the practical aspects of space, budget, materials, and functionality. How can you balance creativity and practicality when designing retail displays? Here are some tips to help you achieve a harmonious and effective visual merchandising.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Ghalia Boustani. Ph.D

Rethink Top Retail Expert | Ephemeral Retail Guru | Curator of Insights | Speaker, Author & Podcast Host

1 Know your goals

Before you start sketching or assembling your display, you need to have a clear idea of what you want to achieve. What is the purpose of your display? Is it to introduce a new product, promote a sale, highlight a seasonal theme, or create a mood? Who is your target audience? What are their needs, preferences, and expectations? How do you want them to feel and act when they see your display? Having specific and measurable goals will help you focus your creativity and evaluate your results.

添加您的观点

Hareeram Shanmuganathar

Social Media Specialist | Specializing in Retail Customer Care | Community Expert in Blockchain & Crypto
举报内容
To balance creativity and practicality in retail display design, you need to: a. Align your display with your business objectives and brand identity b. Understand your target market and customer profile c. Research your competitors and industry trends Choose a suitable store layout and design d. Measure and evaluate your results 01. Consider business objectives, brand identity, target market, competitors, store layout, and customer feedback. 02. Define the purpose of the display in aligning with brand identity and achieving business goals.

已翻译

赞

2 Plan your layout

Once you have your goals, you need to plan how to use the available space and resources to create your display. You need to consider the size, shape, and location of your display area, as well as the lighting, signage, fixtures, and props. You also need to think about how your display will fit with the rest of the store and the traffic flow. You want to create a display that is visible, accessible, and inviting, but not cluttered, overwhelming, or obstructive. A good layout will enhance your creativity and practicality.

添加您的观点

Shaun Cooper

Store Director @ Meijer | Retail Sales, Management
举报内容
Planning layout can be one of the most overlooked aspects of merchandising. Some can over do the creative part and totally miss the point of selling things. Others can be so plain that it blends in with everything the customer is buying. It is important to put yourself in the shoes of your customer. What is by customer buying? How/when do they buy it? Is a flashy display going to excite the customer or deter the customer? What does my transition look like if I need to pivot?

已翻译

赞

3 Choose your elements

The next step is to choose the elements that will make up your display. These include the products, colors, textures, shapes, and materials that will convey your message and appeal to your customers. You want to create a display that is consistent with your brand identity and style, but also stands out and captures attention. You also want to use elements that are durable, easy to maintain, and cost-effective. A good rule of thumb is to use the principle of contrast: mix and match different elements that complement and contrast each other.

添加您的观点

4 Test your display

Before you launch your display, you need to test it to make sure it works as intended. You need to check the visual impact, the functionality, and the customer response of your display. You can use tools like mock-ups, photos, or feedback forms to evaluate your display. You can also ask yourself some questions, such as: Does your display communicate your goals clearly and effectively? Does your display showcase your products in the best way possible? Does your display inspire and motivate your customers to take action? Testing your display will help you fine-tune your creativity and practicality.

添加您的观点

5 Update your display

Finally, you need to update your display regularly to keep it fresh and relevant. You don't want your display to become stale, boring, or outdated. You need to monitor the performance, the trends, and the feedback of your display, and make adjustments accordingly. You can change the elements, the layout, or the theme of your display to suit the season, the occasion, or the customer demand. Updating your display will help you sustain your creativity and practicality.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Ghalia Boustani. Ph.D

Rethink Top Retail Expert | Ephemeral Retail Guru | Curator of Insights | Speaker, Author & Podcast Host
举报内容
Understand the space from a customer perspective at first. Then, look at what objective(s) the brand wants from the space (to sell , to entertain…). During the design process, process esthetics and functionality to best meet the brand objectives and customer expectations.

已翻译

赞

Retail Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you balance creativity and practicality when designing retail displays?

1

2

3

4

5

6

1 Know your goals

2 Plan your layout

3 Choose your elements

4 Test your display

5 Update your display

6 Here’s what else to consider

Retail Sales

给文章评分

感谢您的反馈

更多Retail Sales相关文章

更多相关阅读内容

How can you balance creativity and practicality when designing retail displays?

1

2

3

4

5

6

1 Know your goals

2 Plan your layout

3 Choose your elements

4 Test your display

5 Update your display

6 Here’s what else to consider

Retail Sales

给文章评分

感谢您的反馈

查看其他技能