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How can you balance competing priorities in a sustainability project?

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Sustainability projects often involve multiple stakeholders, goals, and challenges that can create conflicting demands and trade-offs. How can you balance competing priorities in a sustainability project without compromising the quality, impact, and feasibility of your work? In this article, we will explore some strategies and tips to help you navigate the complexity and uncertainty of sustainability projects.

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María Fernanda Martínez Valladares

Research | HR | EX | Sostenibilidad | ESG | Responsabilidad e innovación social | Transformación
Jo?o Chaib

Projetos de Carbono | Nature-based Solutions | Restaura??o Florestal | SOC | Conserva??o Florestal | GIS | Avalia??o de…
Vicky T.

1 Understand the context

The first step to balance competing priorities in a sustainability project is to understand the context of the problem you are trying to solve. What are the drivers, needs, and expectations of the different stakeholders involved? What are the environmental, social, and economic implications of your project? What are the risks, uncertainties, and opportunities that you face? By conducting a thorough analysis of the context, you can identify the key issues, objectives, and criteria that will guide your decision-making and prioritization.

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Jo?o Chaib

Projetos de Carbono | Nature-based Solutions | Restaura??o Florestal | SOC | Conserva??o Florestal | GIS | Avalia??o de Impacto Ambiental | Biochar | Agroecologia | Agrofloresta | Doutorando
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It's very important to make sure that the whole team understands the context of the project. Even if each participant only operates a specific part of the project, it's crucial that everyone has their sights set on the same common goal. This will make the activities much more concise throughout the development of the project.

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2 Define the scope and goals

The next step is to define the scope and goals of your sustainability project. What are the specific outcomes and impacts that you want to achieve? How do they align with the vision and mission of your organization and the stakeholders? How will you measure and evaluate your progress and success? By setting clear and realistic goals, you can create a shared understanding and direction for your project, and avoid scope creep and mission drift.

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Vicky T.
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As you are defining the scope and goals, also define what success and failure may look like. A clearly defined plan that outlines the expected results which translate to success can help the team prioritize which tasks and activities to focus on.

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3 Plan and prioritize

The third step is to plan and prioritize your sustainability project. How will you allocate your resources, time, and budget to achieve your goals? What are the most important and urgent tasks and activities that you need to do? How will you manage the dependencies, interdependencies, and trade-offs among them? By using tools and methods such as Gantt charts, matrices, criteria weighting, and ranking, you can plan and prioritize your project in a systematic and transparent way.

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Jo?o Chaib

Projetos de Carbono | Nature-based Solutions | Restaura??o Florestal | SOC | Conserva??o Florestal | GIS | Avalia??o de Impacto Ambiental | Biochar | Agroecologia | Agrofloresta | Doutorando
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Planning is undoubtedly the most important stage of the project. regardless of the activity management platform, I suggest an exhaustive recap of the project together with the team, so that no stage goes unnoticed. One possible action in this sense that had a very positive effect on me was to propose a kind of pilot mini-project, to be developed while still in the planning stage, which helped me to foresee various mishaps before they became real official problems.

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4 Communicate and collaborate

The fourth step is to communicate and collaborate with your project team and stakeholders. How will you share information, feedback, and updates on your project? How will you involve and engage them in the planning, implementation, and evaluation of your project? How will you resolve conflicts and disagreements that may arise? By using effective communication and collaboration skills, you can build trust, rapport, and commitment among your project team and stakeholders, and foster a culture of learning and innovation.

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Vicky T.
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In my experience, setting regular meetings on the stakeholder's calendars insures the highest engagement from all parties. These meetings should be brief and focused on status of the project, help needed, and next steps. These meetings should not be problem solving sessions but rather focus on project status updates only.

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5 Adapt and improve

The fifth step is to adapt and improve your sustainability project. How will you monitor and review your project performance and outcomes? How will you identify and address the gaps, challenges, and risks that you encounter? How will you incorporate the lessons learned and best practices from your project and others? By using feedback loops, data analysis, and continuous improvement techniques, you can adapt and improve your project in response to the changing context and needs.

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6 Celebrate and share

The sixth and final step is to celebrate and share your sustainability project. How will you acknowledge and appreciate the efforts and contributions of your project team and stakeholders? How will you communicate and disseminate your project results and impacts? How will you leverage your project achievements and learnings for future opportunities and collaborations? By celebrating and sharing your project, you can recognize and reward your project team and stakeholders, and inspire and influence others to join your sustainability journey.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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María Fernanda Martínez Valladares

Research | HR | EX | Sostenibilidad | ESG | Responsabilidad e innovación social | Transformación
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Existe una serie de elementos que ocupas considerar para priorizar, así como algunas herramientas que te pueden servir. En cuanto a los elementos, considera las regulaciones, las expectativas de tus grupos de interés, el alineamiento con tu estrategia, las prioridades nacionales de tu industria, la disponibilidad de recursos, tu materialidad, entre otros. Algunas herramientas empleadas en la planificación para priorizar que se pueden emplear en este caso son: matrices de comparación, matrices de priorización, la demanda de trabajo según la percepción del equipo como se aplica en la agilidad, el método Moscow, la pirámide de priorización, ejercicios de costo de oportunidad, entre otros.

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Eman Deabil, DipESG, PfMP?, IPMO-P

Award-Winning Project Leader | #1 Amazon Bestselling Author | Strategy Design and Execution | PMO | Project Management | Balanced Scorecard & KPIs | Processes Re-engineering
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Setting a clear prioritization and decision making mechanisms helps you avoid 'competing priorities' and create a better strategic impact. To set a clear prioritization mechanism, you need to assess a number of factors for each sustainability initiatives, feasibility of implementation, resources availability, capacity and capability, time, strategic impact, cost to benefit, etc. Whereas for the decision making, you need to have clarity around the stakeholders who are making the final call, their level of influence, their political power within the organization, consensus-building methods, and whether voting is an option or the 'louder wins'!

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How can you balance competing priorities in a sustainability project?

1

2

3

4

5

6

7

1 Understand the context

2 Define the scope and goals

3 Plan and prioritize

4 Communicate and collaborate

5 Adapt and improve

6 Celebrate and share

7 Here’s what else to consider

Sustainability

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How can you balance competing priorities in a sustainability project?

1

2

3

4

5

6

7

1 Understand the context

2 Define the scope and goals

3 Plan and prioritize

4 Communicate and collaborate

5 Adapt and improve

6 Celebrate and share

7 Here’s what else to consider

Sustainability

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