How can you avoid common social media copywriting mistakes?

The dreaded simul-post! Yes, platforms and services like Hootsuite ALLOW you to post the same content to different platforms all at once but that doesn't mean you should. Putting in a little more time and effort to customize your post for each platform will absolutely pay off. You can also schedule each post for when your followers are on that specific platform.

We've all face-planted with cringey posts - social copywriting is a skill honed through practice! Avoid corporate jargon and robotic speak that lacks personality. Don't make it all about you and your product - focus on serving your audience. Steer clear of hard sells in your captions - soften with humor and helpful tips. Keep it concise yet captivating. Always double check for typos or formatting flubs before posting. Study competitors and influencers in your niche for inspiration. Learn from flops and feedback to level up. Soon you’ll find your brand’s authentic social voice. Eventually, crafting engaging, on-brand content will feel as comfy as your favorite sweatpants. Now get posting and may your captions be evergreen and typo-free!

I was once told when starting a new job, spend a few months quietly observing and learning about the people, the process, the expectations before jumping in with your own ideas. The same is true for social media. Take the time to figure out if your target audience is even on the platform. Spend time learning the vernacular of the platform. Would your brand voice fit in? If so, how so? And, for all platforms you are on, develop a one-word platform differentiation strategy. What is one word that describes what you do on Instagram (e.g., Delight) v. Threads (e.g., Inform) v. LinkedIn (e.g., Network)? Keep that in front of you when you are writing.

You need to spark conversations! Craft copy that prompts discussions, questions, or polls to encourage interaction and build a sense of community around your content. Engagement breeds more engagement!

Important to keep in mind that there is wiggle room for each of the platforms. Take LinkedIn - sure it's professional and formal as standard, but that needn't mean that it should lack personality, humour and emotion. Be careful not to overstep the mark though. It's a fine line to tread at times.

Know your audience, but if you're representing someone else on social media, know your client! Take time to build up a relationship with them, listen carefully to their language, tone, and voice. Only then can your content be truly genuine.

Ninja Tips: 1. Ask your ideal clients what their biggest pain point is right now 2. Start your video or text post asking your audience if they have that specific problem. 3. Dig deep and mention the impact of having those problems on their personal life and other areas of their business 4. Use THEIR words! Don't turn it into marketing or industry jargon they may not understand or relate to

Use your knowledge of who in your audience is on which platform and use that to tweak and adjust social copywriting for them. That may mean a more straightforward tone on LinkedIn, a witty voice on Instagram and something more playful for your audience on TikTok. Your audience is smart and it will feel disingenuous for them if you're utilizing the same copy across all platforms.

Use your knowledge of who in your audience is on which platform and use that to tweak and adjust social copywriting for them. That may mean a more straightforward tone on LinkedIn, a witty voice on Instagram and something more playful for your audience on TikTok. Your audience is smart and it will feel disingenuous for them if you're utilizing the same copy across all platforms.

Use your knowledge of who in your audience is on which platform and use that to tweak and adjust social copywriting for them. That may mean a more straightforward tone on LinkedIn, a witty voice on Instagram and something more playful for your audience on TikTok. Your audience is smart and it will feel disingenuous for them if you're utilizing the same copy across all platforms.

And yet, sometimes the best content is spontaneous! Yes, have a plan, have a goal, but never ignore that impulse. There's a real magic to finding the sweet spot of fully understanding your audience and subject matter.

Biggest problem I see is people posting with different goals in mind. That confuses people. Best is to know your END goal for that week or month and making sure that all posts are aligned towards achieving that goal. For example: ??Are you trying to create awareness for a new service? So your goal is Brand awareness therefore you will share about how your new service can help your ideal clients ??Are you in conversion mode? So your goal is sharing testimonials and case studies so people who are interested, will be convinced that you are the right person to work with. You got this! If not, I got you! Reach out, if you need help

The best social copywriting has one goal and one CTA in mind. Try your best not to dilute your message with too much information for your audience or by cramming in multiple brand benefits & CTAs. Consider what is the singular message you want your audience to take away from the post and start there!

Stand out with a unique selling proposition: Differentiate yourself by highlighting what sets you apart from your competitors. Communicate the distinct value you offer, whether it's exceptional customer service, innovative solutions, or a one-of-a-kind experience. It doesn't matter what you're writing copy about, it needs to communicate who you are and the value that you bring.

Its critical to actually spend some time defining your value before trying to demonstrate a value. Its very easy to want to be someone for everyone. Unfortunately, it means that you might be no one for everyone. Find a niche and control it.

Keep in mind what makes sense for your brand and what is expected across some platforms, especially the ever-evolving ones like TikTok and Threads as brands can be more casual there. Meaning, you may not need to use proper punctuation and capitalization - consider how your audience communicates and test that out for your brand.

Stop the scroll is the goal. When writing social media copy, put yourself in the shoes of a prospective scroller. Be critical and first assess whether it would halt you in your tracks. From there, look closer at what you have written to determine if a would-be scroller would actually read further, engage, etc. Sometimes getting a draft down and then walking away from it for a bit can be helpful. Come back to it after a coffee break, short walk or even a day or longer to see how you view it with a refreshed perspective.

Remember you are better off working on one platform with one account and doing it really well, than having 50 accounts across 10 platforms and doing everything poorly.

You need to be testing and with that note you need to A/B test like a pro: Experiment with different variations of your copy to see what resonates best with your audience. A/B testing will help you refine your approach and uncover the copy that performs like a champ!

The key is to find a niche network and control it. Youtube, for example, is making use of the first 10 second playback - thats your opportunity to grab people's attention and keep it. Your views will be lost and gained in that time.