How can you avoid common mistakes in a product launch video?

If you work as a product manager and you don't know the problems of your user or client. PLEASE QUIT YOUR JOB, now Your first 90 days in a company are to get to know the product and your stakeholders, but the most important thing is That you talk to your client every day I repeat, talk to your client every day. So you can be successful

You should keep in mind that people are busy and will probably skip or close the video if it does not answer one question upfront: - What's in for me? (as a client) or, rephrasing the above, why to spend time and money for your product? So, I would spend the majority of the time to explain the benefits and value proposition, then briefly show some features (as a way to get that value) and end up with testimonials (if you have any).

Have an early adopter tell how they solved the problem with your product And help them share it on all possible social networks A few years ago I had the challenge of scaling a B2C product. The most profitable strategy to achieve conversions was to have clients tell how they had managed to stand out in their sector In the initial stages, it is more important for people outside your company to speak than for your brand or your employees. If you don't believe me, do an experiment and see which one converts more in 15 days.

Usually, you shouldn't announce a product and its value to prospects and existing clients using the same language. The two groups of people are going to perceive different values based on their existing relationship or existing understanding of your value proposition. Make sure your messaging is specific but simple and explains the end state your prospects want and how your product connects the dots between where they are at now and that dream outcome scenario. With your clients, explain how the new product will further enhance the experience they already know and love or help them achieve a wholly new level of dream scenario status. Trying to combine these messages undermines both of them and will lead to a poorly received launch.

Respect your viewers' time. Whether they are reading, watching, or listening to your launch content they are giving you their most important resource - time - so make sure you are communicating exactly what is valuable to them about your product or service. Don't waste time, show them quickly and efficiently how your product or service will add value to them. Video is an excellent way to do this but don't neglect all the copy across emails, in-app messages, landing pages, and anyother touch point during your product launch. Keep it efficently to the point.

Totally against videos being short A launch campaign is a funnel and if you only play it with a video you will fail You can have a short piece but that leads to two other videos for another stage of the funnel Of course, always simple, without complex words. And all the videos have their article on the web and their CTAs on the sales page.

Quality doesn't have to mean you spent $500k on your product launch campaign. It means that the quality of your launch assets is consistent across all your channels and representative of the value of your offering. If you're shooting a video, make sure it's in focus and your audio is clean and clear (maybe even use Adobe AI to clean up your audio), or if you cannot shoot a video. Or hire a local production company to create an excellent audiovisual asset for your launch if you have the budget! Don't shy away from animation and voice-over to liven up SAAS products or other software offerings or lean into physical production if you have a tangible product that can be shown off with real-life video production.

Your product video must haves: 1. Showcase the value proposition that covers customer needs 2. Give them reason to believe (RTB) in your product 3. Use your customers’ language 4. Repeat or reinforce visually the key message

By not digressing from the basics: - Who is it made for? Target Audience - Why is it being shown to them? Describing Pain Points - What will it help them do? Proposed Solution - How will it help them do as said? Onboarding Information Goal is to keep it crisp and to the point to aid decision making and not delay it.