How can you avoid common email marketing mistakes?

Never send e-mail to people that do not want to (ie: buying email list or keep sending to people who opt-out) It's crucial to build a relationship of trust with your audience. Inform your subscribers about the type of content they'll receive and how often. Offer an easy way to adjust their preferences or opt-out. This respectful approach will build a positive relationship with your audience, increasing the long-term success of your email marketing campaigns.

As a marketing coach, like to think of sending unsolicited emails like door-to-door sales or cold calling, often annoying to the person on the receiving end and a lot of wasted energy on your end. Whereas, for people who have actively opted-in to your email list, your emails can come as a pleasant and welcome surprise.

In the realm of Email Marketing, ensuring the effectiveness of your campaigns is paramount. Let's focus on Mistake #1: Sending without permission and how Email Verification can be your solution. The Problem: Sending emails without proper consent can lead to high bounce rates, damage the sender's reputation, and result in legal consequences. The Solution: Email Verification It can ensure your email list is clean and verified. By removing invalid and risky email addresses, you not only enhance deliverability but also ensure that your messages reach an engaged and consenting audience. Tools you can use: Clearout.io Incorporating Email Verification into your strategy is a proactive step toward a successful email marketing journey.

To avoid common mistakes in email marketing, ensure that you have explicit permission from recipients before sending emails. Obtain consent through opt-in processes and communicate the purpose of your emails to build trust and maintain a positive sender-receiver relationship.

Sending messages without explicit consent is a major faux pas. Doing so can tarnish your sender reputation, hike up your spam complaints, and tank your engagement metrics. Ensure you're implementing a double opt-in mechanism, where subscribers confirm their choice to receive emails. Additionally, tailor your email list segmentation to align with your subscribers' interests and preferences, guaranteeing the content you send is both pertinent and valuable. This approach not only respects your audience's inbox but also fosters a healthier, more engaging email relationship.

You should start building your e-mail for mobile first and then optimize it for desktop considering that more than 70% of your audience will probably read it on mobile. Always check how your emails display on different screens and browsers. Keep your messages short, visually appealing and easy to "scan" because attention span is decreasing rapidly.

Good editors allow you to create blocks separately for desktop and mobile. Accordingly, I create almost every block (text block, image block, CTA, etc.) once for desktop and once for mobile. This is necessary because sizes, especially font sizes, need to be adjusted.

I think it is crucial not to overlook mobile optimization. Ensure that your email campaigns are responsive and well-adapted to various mobile devices, as a significant portion of users access emails on smartphones or tablets. Ignoring mobile optimization can lead to a poor user experience, decreased engagement, and missed opportunities for effective communication with your audience.

?? Here's how to keep your emails friendly for mobile users... 1. Pick an email design that adjusts nicely to any screen size. Many customer management systems come with drag-n-drop responsive layouts, making it super easy to adjust to your needs. 2. Before you hit send, check how your email looks on different devices and browsers. 3. Use clear language and avoid stuffing too many images. Consider making your email a snack, not a three-course meal. Making your emails mobile-friendly isn't just nice; it's necessary as many times more than half of your list open their emails on mobile.

Hey there! So, imagine you have this awesome new game on your phone, right? Now, think about if the game didn’t fit your screen properly or if the buttons were too tiny to tap. Not cool, huh? Well, it’s kind of the same with emails. So how do we make sure everything looks good? Here are a few tips: - Optimize images by compressing them and using CSS media queries for different screen resolutions. - Keep layouts simple, focusing on essential information to avoid clutter. - Choose mobile-friendly fonts and sizes for easy readability. - Test your emails across various devices, screen sizes, and email clients to guarantee a consistent user experience.

Spicing up your email subject lines is a game-changer for captivating your audience and boosting engagement metrics, like open rates. Subject lines need to be the perfect blend of informative and intriguing. It's about striking that delicate balance. Here are 5 questions I ask myself when crafting subject lines: - Does it inject urgency? - Could I play on scarcity? - Will it tickle their curiosity? - Could I add numbers? - Does it ask a question? At the end of the day, every audience is different. Trial and error to find your winning formula. A/B testing sheds light on what resonates with your consumer best!

Nobody likes a boring subject that gets lost in the inbox. You need to think outside the box but at the same time relevant to the content, that for me is key to a great subject line.

Use your brand's personality and values when you're crafting subjects lines. A subject line that resonates with your brand's voice creates an immediate connection with your audience. This way, it's making your emails feel like a natural extension of your brand experience and can significantly boost open rates and overall engagement. Also, don't sleep on personalisation based on customer preference and his stage in the customer journey.

The open rate is the gateway to the email and thus the gateway to revenue. The subject line needs to be short and snappy, and should pique curiosity. It's really worth brainstorming here. BUT, the subject should also be connected to the email content; otherwise, the click-through rate will decrease because something different was expected in the email.

Writing good subject lines is something that is talked about a lot. But that's for good reason. They're still one of the key components you need to get right to boost engagement. Balance intrigue, curiosity and personality to get the perfect mix.

Behind every email should be a test. Your account is never just "good as it is". Always keep testing and continuously aim to improve.

Once you send the email, you can't take it back. After too many mistakes, I have a full manual checklist I run through with every time I build an email. Links, copy, structure, mobile friendliness, the segment and settings etc.

One of the most important email tests to run before sending out your campaigns is an email list verification check. It helps determine if the email addresses in your email database are valid and deliverable. By doing so you save yourself from landing in spam traps, high bounce rates, and poor sender reputation. Using email verification tools for checking the health of your email list can give you better results, deliverability, engagement and ROI, while saving you from spending on invalid leads. Make sure you use tools that performs all major checks with high accuracy.

There's no point to do A/B tests if you're not gonna look at the data and make changes accordingly. Also important thing is to always test 1 thing at the time, to ensure you get the most quality data.

It's often so time-consuming to get the email correctly tested on all email servers, dark mode, etc. - that the end result is sent out and forgotten about. But what's the use if you aren't tracking what's going on? There's more to email success than the open rate though, and there are so many things that need to be considered. Did anyone interact, follow any links, or reply? Are you resonating with your audience or is your unsubscribe rate speaking for itself? What insights can you gain about your audience from their reaction to your email?

I always recommend designing the call to action (CTA) with a added value for the user. So instead of just saying "Shop Now," it's better to use "Shop Now and save 15%."

CTA button should really stand out in your email. The bigger the CTA button is, higher your CTR will be. Make sure to have CTA button on the first scroll.

Not having a CTA is like leaving the story without an ending. It's your main goal, making the person to take an action. Think beyond the standard 'Shop now'. Tailor your CTA to align with the email content and your brand voice. Make it feel like a natural next step.

Craft compelling CTAs in email marketing by using clear, concise language aligned with email content. Personalize when possible, optimize for mobile, and employ A/B testing for effectiveness. Enhance CTAs with relevant images, social proof, and incentives. Ensure seamless email experiences from subject line to content, creating a cohesive journey for recipients.

Emails without a cleae CTA may as well not be sent and I see this in many small businesses email accounts. You need to guide your customers to where yoy want them to go with clear and obvious CTAs. That means buttons which are easy to tap and uses interesting words, not just shop now! Also, don't overwhelm your audience. Adding loads of CTAs, links or buttons will not result in more clicks, it will simply confuse your customers.

The frequency of emails should also consider segmentation and the customer's lifecycle stage. For new people on your list, a friendly welcome series works well. But for those who've been around for a while, less frequent, more meaningful updates might be better. At the end of the day, it's all about understanding where each person is in their journey with your brand and what type of communication you need to have and let them choose what they prefer.

The frequency in which emails are sent is one of the biggest contributors to people unsubscribing if they feel the information is not personalised to them. You have to have a clear understanding of where that recipient is on their lifecycle with your brand/business and make sure they receive meaningful updates.

Most brands are not sending enough emails. Yep, you did read that correctly. But, here’s my take on sending just the right number of emails: Different audiences have different tolerances. Use segmentation and past engagement data to tailor your frequency. It’s not about bombarding inboxes. Focus on sending valuable, relevant content. This builds anticipation and engagement. Keep an eye on your metrics. A high unsubscribe rate might signal you’re overdoing it.

Believe it or not, the big issue isn't sending too many emails—it's not sending enough, or worse, sending none at all. Yep, you heard that right. It's all about what's inside those emails. Are they worth opening? Here's a quick guide to hitting that email sweet spot: - Start Small: Kick off with two emails a week. It's a good pace that won't scare anyone off. - Watch the Numbers: Keep an eye on opens, clicks, and, yup, those unsubscribes. If folks are loving your emails, why not send more? - Value, Value, Value: Each email should be like a little gift. Pack it with stuff your subscribers actually want to see. Remember, it's not about the number of emails; it's about sending the right ones.

Finding that sweet spot in email frequency is crucial. Think of it like dating—you don't want to be too clingy, but you also don't want to be distant. For instance, if you're an online fitness coach, bombarding your subscribers with daily workout tips might feel overwhelming. On the flip side, sending monthly updates might not keep them engaged enough. Test different sending frequencies to see what resonates with your audience. Maybe they prefer a weekly newsletter with a mix of fitness tips, success stories, and special offers. Always keep an eye on your open rates and unsubscribe rates to gauge if you're hitting the mark. Remember, it's all about finding that balance to keep your audience engaged without overwhelming them!

When it comes to avoiding common email marketing mistakes, applying a thoughtful approach to your email signature is crucial. Think of it as a personalized reflection of yourself. Keep it concise, readable, and goal-oriented for meaningful connections. Add a splash of creativity by experimenting with design elements like color, font, and graphics, ensuring a balanced visual hierarchy. Seek feedback and test your signature on different devices, following best practices for simplicity, responsiveness, and alt text. Don't overlook dark mode optimization and A/B testing for peak performance. Steer clear of pitfalls like inconsistent fonts and unnecessary details – your signature should be compelling without overwhelming recipients.

All of the above is only effective if your sender domain is well-known by ISPs, so make sure to warm up the domains and keep the bounce rate below an acceptable level, say less than 3%.

Ignoring regulations/being non-compliance. CANSPAM, GDPR, CASL, etc. — Always have an unsubscribe option. — Include your biz name and address. — Never email anyone who didn't sign up to your list. Ignore at your own risk—you could be fined for failing to be compliant.

The most common mistake I see is domain authentication not being set up from the outset. Another is not having a pre-send checklist - really helps to save having to send out an "Oooops, sorry the link in our last email didn't work"