How can you automate social media metrics monitoring with data manipulation tools?

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If you manage multiple social media accounts, you know how time-consuming and tedious it can be to track and analyze your metrics. You have to log in to different platforms, export data, create spreadsheets, and generate reports. But what if you could automate this process with data manipulation tools? Data manipulation tools are software applications that allow you to transform, organize, and visualize data from various sources. In this article, you will learn how to use some of these tools to automate your social media metrics monitoring and gain insights faster and easier.

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Siddharth T.

Leading AI, Data and Tech , Business Builder, Partner @McKinsey

1 Choose your data sources

The first step to automate your social media metrics monitoring is to choose your data sources. You need to decide which platforms and metrics you want to track and how often you want to collect the data. For example, you might want to monitor your followers, engagement, reach, and impressions on Facebook, Twitter, Instagram, and LinkedIn. You can use the native analytics features of each platform to access and export your data, or you can use third-party tools that integrate with multiple platforms and provide more options and flexibility.

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Siddharth T.

Leading AI, Data and Tech , Business Builder, Partner @McKinsey
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Most important is to understand what different sources present to you. For example: - type of data - velocity at which you can access - how they map or augment each other - Is there predictable cardinality in the information These help in the next step specially when it comes to how you will analyze and also to make sure you are not lopsided on one side of the spectrum ( too much batch vs realtime and so on so forth ) Remember, it not the quantity but the quality and information in the data which is important.

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2 Connect your data sources to a data manipulation tool

The next step is to connect your data sources to a data manipulation tool that can help you automate the data collection and transformation process. There are many data manipulation tools available, but some of the most popular ones are Zapier, Google Data Studio, and Power BI. These tools allow you to create workflows or pipelines that connect your data sources, apply filters, calculations, and transformations, and output the data to a destination of your choice. For example, you can use Zapier to create a zap that triggers every day, fetches your social media data from various platforms, and sends it to a Google Sheet. Or you can use Google Data Studio to create a data source that connects to your social media accounts and pulls the data automatically.

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3 Create dashboards and reports with a data manipulation tool

The final step is to create dashboards and reports with a data manipulation tool that can help you visualize and analyze your data. Dashboards and reports are useful for displaying your key metrics, trends, comparisons, and insights in a clear and interactive way. You can use the same tool that you used for the previous step, or you can use a different one that suits your needs and preferences. For example, you can use Google Data Studio to create a dashboard that shows your social media performance across different platforms, segments, and time periods. Or you can use Power BI to create a report that includes charts, tables, maps, and filters that allow you to explore your data in depth.

By using data manipulation tools to automate your social media metrics monitoring, you can save time, reduce errors, and improve your decision-making. You can also customize your workflows, data sources, and outputs according to your goals and strategies. Data manipulation tools are powerful and versatile tools that can help you optimize your social media management and marketing.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you automate social media metrics monitoring with data manipulation tools?

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3

4

1 Choose your data sources

2 Connect your data sources to a data manipulation tool

3 Create dashboards and reports with a data manipulation tool

4 Here’s what else to consider

Process Automation

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How can you automate social media metrics monitoring with data manipulation tools?

1

2

3

4

1 Choose your data sources

2 Connect your data sources to a data manipulation tool

3 Create dashboards and reports with a data manipulation tool

4 Here’s what else to consider

Process Automation

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