How can you automate Content Management deadlines?

3 How to set up an automation system?

Once you have chosen an automation tool, you need to set up an automation system that works for your content workflow. This system should include rules, triggers, and actions that automate your content tasks and deadlines. For example, you can create a rule that assigns a task to a team member when a new content request is received, or a trigger that sends an email reminder when a deadline is approaching, or an action that publishes a content piece when it is approved. To set up an effective automation system, you must define your content goals and objectives, map out your content process and workflow, identify the tasks, roles, and responsibilities of your content team, configure your automation tool accordingly, and test and monitor your system to make any necessary adjustments.

4 How to optimize your automation system?

Automating content management deadlines is an ongoing process that requires regular evaluation and optimization. To ensure your automation system is meeting your content goals and objectives, as well as your team's needs and expectations, you need to monitor it and update it as needed. Collecting and analyzing data and feedback from your automation tool and content team can help you identify the strengths and weaknesses of your system. Implementing improvements and communicating the changes to your team can help optimize your automation system. Training them on the benefits of the system is also important.

5 How to balance automation and human input?

Automating content management deadlines can make your life easier, but it does not mean that you can ignore or replace human input. Human input is still essential for creating, reviewing, and approving content, as well as for solving complex problems, making decisions, and building relationships. To achieve a balance between automation and human input, you need to use automation for repetitive tasks that can be standardized and streamlined while relying on human input for creative tasks that require judgment, expertise, and empathy. It's also important to involve your content team in the automation process and get their feedback and buy-in. Lastly, review and audit your content regularly to ensure that it aligns with your brand, audience, and goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?