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How can you apply EI to create more empathetic designs?

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Emotional intelligence (EI) is the ability to understand and manage your own and others' emotions, and to use them to guide your thoughts and actions. EI is not only useful for personal and professional relationships, but also for creating more empathetic designs that resonate with your users and solve their problems. In this article, you will learn how to apply EI to the design thinking process, a human-centered approach to innovation that involves empathy, ideation, prototyping, and testing.

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amélie L.

? Design Leader ? Strategy | Product + UX Design | Systems Thinking ?

1 Empathy: Understand your users' needs and feelings

The first step of the design thinking process is empathy, which means putting yourself in your users' shoes and trying to see the world from their perspective. Empathy helps you to identify their pain points, motivations, goals, and emotions, and to create user personas and empathy maps that capture their needs and feelings. To practice empathy, you can use various methods, such as interviews, observations, surveys, or user journeys, and ask open-ended questions that elicit emotional responses. You can also use active listening, mirroring, and validation techniques to show your users that you care and understand them.

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amélie L.

? Design Leader ? Strategy | Product + UX Design | Systems Thinking ?
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I’ll be a bit provocative here and say that genuine empathy is difficult to inhabit because every person is different. Even if you have a similar experience, you can never truly know what someone else is going through. In that way, I try not to advocate for empathy but for compassion. You don’t need to know exactly how someone is feeling in an experience to treat them with the humanity that we all deserve. Ask yourself, “what are the ways in which I can build compassion for another’s struggle?” As designers, we do this through listening, taking a step back, and holding space for the complexities and nuances of an individual’s experience.

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2 Ideation: Generate creative and diverse solutions

The second step of the design thinking process is ideation, which means brainstorming and generating as many possible solutions as you can for your users' problems. Ideation requires creativity, openness, and collaboration, and you can use EI to enhance these skills. For example, you can use positive emotions, such as curiosity, joy, or inspiration, to stimulate your imagination and overcome mental blocks. You can also use emotional diversity, which means embracing different emotions and perspectives, to enrich your ideas and avoid biases. Moreover, you can use emotional intelligence to foster a supportive and inclusive environment for your team, where everyone feels safe and valued to share their thoughts.

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amélie L.

? Design Leader ? Strategy | Product + UX Design | Systems Thinking ?
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While ideation is excellent, it can sometimes result in a numbers game—trying to generate as many solutions as possible for the sake of...well, generating solutions. If we’re talking about building compassion for others, this isn’t a numbers game. Do work on generating different solutions, *and* also consider thinking about how you can include the community you’re designing for in the design process. This is called community design and gives a voice to those impacted by a specific problem. Designers are not supreme beings—we don’t know everything (and that’s okay!) Genuine compassion is about creating agency and autonomy, which means directly collaborating with those you’re designing for to find meaningful solutions.

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3 Prototyping: Build and test your solutions

The third step of the design thinking process is prototyping, which means building and testing your solutions with your users. Prototyping allows you to validate your assumptions, get feedback, and improve your designs. To make the most of prototyping, you need to use EI to manage your emotions and expectations, and to communicate effectively with your users and team. For instance, you can use self-awareness, self-regulation, and resilience to cope with uncertainty, failure, and criticism, and to learn from your mistakes. You can also use empathy, assertiveness, and feedback skills to deliver and receive constructive and respectful comments that help you to refine your solutions.

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4 Testing: Evaluate and iterate your solutions

The final step of the design thinking process is testing, which means evaluating and iterating your solutions until you reach a desirable outcome for your users. Testing involves measuring the impact, usability, and satisfaction of your designs, and making adjustments based on the data and feedback you collect. To conduct effective testing, you need to use EI to balance your emotions and logic, and to collaborate with your users and team. For example, you can use emotional reasoning, which means using emotions as a source of information and insight, to complement your analytical and rational thinking. You can also use relationship management, which means building and maintaining positive and trusting relationships with your users and team, to ensure their engagement and loyalty.

By applying EI to the design thinking process, you can create more empathetic designs that meet your users' needs and feelings, and that enhance their experience and satisfaction. EI can help you to empathize with your users, generate creative and diverse solutions, prototype and test your solutions, and evaluate and iterate your solutions. EI can also help you to improve your own and your team's well-being, performance, and innovation.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you apply EI to create more empathetic designs?

1

2

3

4

5

1 Empathy: Understand your users' needs and feelings

2 Ideation: Generate creative and diverse solutions

3 Prototyping: Build and test your solutions

4 Testing: Evaluate and iterate your solutions

5 Here’s what else to consider

Emotional Intelligence

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How can you apply EI to create more empathetic designs?

1

2

3

4

5

1 Empathy: Understand your users' needs and feelings

2 Ideation: Generate creative and diverse solutions

3 Prototyping: Build and test your solutions

4 Testing: Evaluate and iterate your solutions

5 Here’s what else to consider

Emotional Intelligence

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