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How can you analyze keyword trends for SEO across different devices and platforms?

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Keyword trends are the changes in the popularity and demand of certain words or phrases over time. They can help you optimize your SEO strategy by revealing what your target audience is searching for, how their preferences vary across different devices and platforms, and when they are most likely to convert. In this article, you will learn how to analyze keyword trends for SEO across different devices and platforms using various tools and techniques.

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Gaurav Soni

LinkedIn Top Voice in Organic Search | SEO Associate Director at Milestone | 16+ Years of Experience in SEO, Marketing…

1 Why keyword trends matter for SEO

By tracking and analyzing keyword trends, you can gain valuable insights into the behavior, intent, and needs of your potential customers. This can allow you to identify new opportunities and niches to target with your content and products, as well as align your content and keywords with the user journey and the search intent. Additionally, it can help you adapt your SEO strategy to seasonal, cyclical, or event-driven fluctuations in demand. Ultimately, this can improve your relevance, authority, and ranking in the search results, leading to an increase in organic traffic, conversions, and revenue.

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Gaurav Soni

LinkedIn Top Voice in Organic Search | SEO Associate Director at Milestone | 16+ Years of Experience in SEO, Marketing Operations, SEM & SMO
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In essence, keyword trends matter for SEO because they represent the evolving language of your audience. As search behavior changes, your optimization strategies must align with these shifts to maintain visibility and relevance. For instance, recognizing a surge in voice search queries or a preference for video content on mobile can guide your content creation and technical SEO efforts.

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2 How to find keyword trends for SEO

Discovering and monitoring keyword trends for SEO can be made easier with the help of various tools and sources. Google Trends is a free option that provides an overview of a keyword's search volume over a specific period, location, category, and device. Additionally, Google Keyword Planner is another free tool within Google Ads that shows monthly search volume, competition, and bid range for any keyword. Furthermore, SEMrush and Ahrefs are paid tools that offer comprehensive keyword research and analysis features such as keyword difficulty, volume, trend, and SERP features. Plus, you can get insights into your competitors' keywords, traffic, and strategies from both of these tools.

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Christopher Parker

LinkedIn Top Organic Search Voice | SEO Expert and Copywriter | I Help Businesses Find and Connect With Customers Online
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Technically, Google Trends doesn't show keyword volume. Instead, it shows a measurement of the keyword's popularity over time. While that information is useful, SEMrush's Keyword Overview tool goes a few steps further. It shows the actual monthly volume of searches and dedicates an entire widget to that keyword's trend over time. Even better, if you use SEMrush's Keyword Magic Tool to research a particular keyword and its related search phrase, it will actually show a list of keywords with a column dedicated to the trend for each over the previous year.

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Gaurav Soni

LinkedIn Top Voice in Organic Search | SEO Associate Director at Milestone | 16+ Years of Experience in SEO, Marketing Operations, SEM & SMO
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Finding keyword trends for SEO involves a combination of tools, data analysis, and staying attuned to industry shifts. Identify rising and seasonal trends. Compare multiple keywords to prioritize content creation. Identify language and terms used by your audience. Optimize content based on customer language preferences. Regularly schedule time for keyword trend analysis, and consider integrating it into your overall content planning strategy. This proactive approach ensures you're consistently optimizing for terms that align with current user interests and search behaviors.

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3 How to analyze keyword trends for SEO across different devices

Different devices have varying screen sizes, capabilities, and user behaviors, making it essential to analyze keyword trends for SEO across different devices such as desktop, mobile, and tablet. Tools such as those mentioned can help filter and compare keyword trends by device to observe how they influence SEO performance. When optimizing content and keywords for SEO, factors to consider include mobile-friendliness, voice search, and location-based search. Mobile-first indexing by Google prioritizes the mobile version of websites for ranking and crawling; thus, it is important that your website is responsive, fast, and user-friendly on mobile devices with content and keywords that match the mobile search intent. Voice search queries are longer, more conversational, and more question-based than typed queries; thus, content should be optimized for voice search with natural language, long-tail keywords, and FAQ formats. Location-based search is more common on mobile devices as users often look for nearby businesses; thus, it is important to optimize content and keywords for local search with geo-specific keywords, local citations, and schema markup.

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Susan B.

Problem Solver | Multi Channel Marketer | Enterprise, Tech, Manufacturing, Healthcare, Contractors | ??Top Voice in #SEO (2023)
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You can always do a deep dive into Google Search Console data, and see your search stats. However, this comes with some limitations and doesn't help if you have a newly launched site or you need to research competitors. There are a lot of keyword research tools out there to choose from. For normal keyword trends and research, I try to use a mix of at least three tools (as each has its pros and cons). However, specifically for evaluating keywords by device, I suggest looking into AccuRanker or Semrush. Accuranker offers tracking by desktop vs mobile vs local results.

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4 How to analyze keyword trends for SEO across different platforms

When optimizing for SEO across different platforms, such as Google, YouTube, Amazon, and social media, it is important to analyze keyword trends. You can use the tools mentioned above to filter and compare keyword trends by platform and see how they affect your SEO performance. To do this effectively, you should consider platform-specific search intent, ranking factors, and trends and opportunities. For example, Google is mainly used for informational and navigational queries, YouTube is mainly used for entertainment and educational queries, Amazon is mainly used for transactional and commercial queries, and social media is mainly used for social and personal queries. Each platform also has its own ranking factors which determine how your content is displayed and ranked. Additionally, each platform has its own trends and opportunities which affect the platform and its users. It is important to align your content and keywords with the platform-specific search intent, optimize them for the platform-specific ranking factors, stay updated on the platform-specific trends and opportunities, and monitor their impact on your SEO performance in order to enhance your SEO performance.

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5 How to use keyword trends for SEO strategy

Analyzing keyword trends for SEO across different devices and platforms can help you improve your SEO strategy in various ways. You can create and update your content calendar based on the demand, seasonality, and events of your target keywords, as well as identify content gaps and opportunities that your competitors are not covering or that are emerging in your niche. Additionally, keyword trends can be used to optimize and update existing content, as well as refresh and repurpose old content that is still relevant or has potential to rank higher. Furthermore, keyword trends can be used to monitor and measure your SEO performance based on the results and feedback of your target keywords, as well as benchmark and compare your SEO performance with your competitors and industry standards.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you analyze keyword trends for SEO across different devices and platforms?

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1 Why keyword trends matter for SEO

2 How to find keyword trends for SEO

3 How to analyze keyword trends for SEO across different devices

4 How to analyze keyword trends for SEO across different platforms

5 How to use keyword trends for SEO strategy

6 Here’s what else to consider

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