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How can you align your product strategy with your company's health and wellness policies?

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As a product manager, you have to balance the needs and expectations of various stakeholders, including your customers, your team, and your company. But how do you align your product strategy with your company's health and wellness policies, especially in times of uncertainty and change? In this article, we'll explore some tips and best practices to help you create and communicate a product strategy that supports your company's vision and values, while also fostering a healthy and productive work environment.

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Rafael M Lopes, MBA, CPHIMS, CPXP

Amplifying Health Equity with Data and AI
Oliver Medcalf

Senior Product Manager - Growth | HR Tech | Driving Engaging Digital Experiences | Certified Professional Scrum Product…

1 Understand your company's wellness goals

The first step to align your product strategy with your company's health and wellness policies is to understand what they are and why they matter. Health and wellness policies are not just about providing benefits and perks to employees, but also about creating a culture of well-being, resilience, and engagement. They reflect your company's mission, vision, and values, and how they want to impact the world. Therefore, you should familiarize yourself with your company's wellness goals, how they measure them, and how they communicate them internally and externally.

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Wabiner Douglas Ferrinho

LinkedIn Top Voice | Marketing | Consumer Behavior | E-commerce | Leadership | Entrepreneurship | Digital Business | Growth Hacking | Product Head | Innovation | Ux Design | ForbesBLK
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Working in line with your company's policies is crucial for success. A company that prioritizes the well-being of its employees is already 95% ahead of others in the market.

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2 Align your product vision and objectives

The next step is to ensure that your product vision and objectives are in line with your company's wellness goals. Your product vision should be an overarching statement that outlines what you aim to achieve with your product and why. Your objectives should be specific, measurable, and time-bound outcomes that you want to deliver to your customers and stakeholders. When aligning them with your company's wellness goals, consider how your product can contribute to the well-being of your customers, your team, and your company. For instance, ask yourself how does your product solve a meaningful problem or create a positive impact for your customers? How does it support your team's collaboration, creativity, and learning? And how does it align with your company's values, brand, and social responsibility?

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Oliver Medcalf

Senior Product Manager - Growth | HR Tech | Driving Engaging Digital Experiences | Certified Professional Scrum Product Owner | AI/ML Enthusiast
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A key step is to align your product vision with your company's wellness goals. Central to this is deeply understanding the problem space: identifying the problem, its causes, who it affects, and its scope. This thorough analysis ensures that your product addresses a significant and meaningful problem, enhancing customer well-being. Your objectives should be specific, measurable, and time-bound to create a focused and impactful solution. Also, consider how your product promotes team collaboration and aligns with your company's values and social responsibility. This holistic approach not only meets customer needs but also supports team well-being and sustainable practices.

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Nox Voortella

Strategic Advisor ? AI & ML Product Management ? Student Pilot ? ??
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Integrating your company's wellness goals into your product strategy is a powerful way to ensure that your product meets market needs and aligns with and amplifies the company's core values and social responsibilities. Consider how your product can embody these wellness goals, not just in its functionality but in the user experience, the collaborative processes it fosters among team members, and its contribution to the broader community. This alignment strengthens the product's value proposition and resonates deeply with stakeholders who are committed to well-being and positive impact, enhancing brand reputation and customer loyalty.

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3 Communicate your product strategy effectively

The third step is to communicate your product strategy effectively to your stakeholders. Your product strategy is the high-level plan that outlines how you will achieve your product vision and objectives. It includes the key elements of your product, such as your target market, value proposition, competitive advantage, and roadmap. To communicate your product strategy effectively, you should use clear, concise, and consistent language, and tailor your message to your audience. You should also highlight how your product strategy supports your company's wellness goals, and how it addresses the needs and expectations of your stakeholders.

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4 Involve your team and stakeholders in the process

The fourth step is to involve your team and stakeholders in the process of creating and executing your product strategy. Your team and stakeholders are the people who will help you build, test, launch, and improve your product. They also have valuable insights, feedback, and ideas that can enhance your product strategy. Therefore, you should seek their input and involvement throughout the product lifecycle, and foster a culture of collaboration, trust, and feedback. You should also acknowledge their contributions, celebrate their achievements, and support their growth and development.

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Oliver Medcalf

Senior Product Manager - Growth | HR Tech | Driving Engaging Digital Experiences | Certified Professional Scrum Product Owner | AI/ML Enthusiast
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As a Product Manager, collaboration with a diverse range of stakeholders is essential to develop innovative and valuable products. However, as aptly pointed out by a product specialist during a keynote, one cannot assume to have acquired all the necessary knowledge in Product Management as if it were handed down by Moses on a mountain. There is a multitude of people who can contribute to validating the 'why', 'what', 'when', and 'how' of a product, providing crucial insights and validation at every stage. This collective expertise is invaluable in shaping a product that truly meets the needs and expectations of its intended audience. It also ensures that everyone feels apart of the process and company journey.

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5 Adapt to changes and challenges

The fifth step is to adapt to changes and challenges that may arise along the way. As a product manager, you have to deal with uncertainty, complexity, and ambiguity on a daily basis. You also have to cope with changing customer needs, market conditions, and business priorities. To adapt to changes and challenges, you should embrace a flexible and agile mindset, and be ready to pivot or iterate your product strategy as needed. You should also monitor and measure your product performance, and use data and evidence to inform your decisions. Moreover, you should take care of your own health and wellness, and seek help and support when needed.

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Oliver Medcalf

Senior Product Manager - Growth | HR Tech | Driving Engaging Digital Experiences | Certified Professional Scrum Product Owner | AI/ML Enthusiast
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I fully agree with the article's emphasis on adaptability as a key skill for product managers. The ability to navigate the daily uncertainties and complexities of our role is essential. A calm demeanor is particularly valuable in this context, as it aids in effective decision-making and positively influences our teams. Product managers often draw on the expertise of others, given our wide-ranging but sometimes limited specialist knowledge. Therefore, diplomacy is crucial in fostering strong, collaborative relationships. This, along with data-informed decisions and personal well-being, is fundamental to successful product management.

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6 Review and improve your product strategy alignment

The sixth and final step is to review and improve your product strategy alignment with your company's health and wellness policies. You should regularly evaluate how well your product strategy aligns with your company's wellness goals, and how it impacts your customers, your team, and your company. You should also solicit feedback from your stakeholders, and identify any gaps, issues, or opportunities for improvement. Furthermore, you should share your learnings and best practices with your peers and leaders, and contribute to the continuous improvement of your company's health and wellness policies.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rafael M Lopes, MBA, CPHIMS, CPXP

Amplifying Health Equity with Data and AI
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Co-create…include participation from health and wellness program leaders to review, vet or contribute to your product development roadmap and strategies. Together you can find synergies, identify and remove obstacles and amplify creativity in solutions for external clients while supporting the needs of your most valued stakeholders — your workforce.

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How can you align your product strategy with your company's health and wellness policies?

1

2

3

4

5

6

7

1 Understand your company's wellness goals

2 Align your product vision and objectives

3 Communicate your product strategy effectively

4 Involve your team and stakeholders in the process

5 Adapt to changes and challenges

6 Review and improve your product strategy alignment

7 Here’s what else to consider

Product Management

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How can you align your product strategy with your company's health and wellness policies?

1

2

3

4

5

6

7

1 Understand your company's wellness goals

2 Align your product vision and objectives

3 Communicate your product strategy effectively

4 Involve your team and stakeholders in the process

5 Adapt to changes and challenges

6 Review and improve your product strategy alignment

7 Here’s what else to consider

Product Management

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