How can you align your launch plan with your brand values?

1 Define your brand values

Before you start planning your launch, you need to have a clear understanding of what your brand stands for, what you want to achieve, and how you want to communicate with your customers. Your brand values are the core principles that guide your decisions, actions, and messages. They should be specific, meaningful, and relevant to your product and market. To define your brand values, you can use tools like the brand pyramid, the brand essence wheel, or the brand value proposition canvas.

2 Align your launch goals with your brand values

Once you have defined your brand values, you need to set your launch goals and make sure they are aligned with them. Your launch goals are the measurable outcomes that you want to achieve with your launch, such as increasing awareness, generating leads, or driving conversions. They should be SMART (specific, measurable, achievable, relevant, and time-bound) and reflect your brand values. For example, if one of your brand values is innovation, your launch goal could be to showcase how your product solves a problem in a new and better way.

3 Choose your launch strategy based on your brand values

Your launch strategy is the overall approach that you use to introduce your product to the market and create demand for it. There are different types of launch strategies, such as stealth, teaser, soft, hard, or rolling launches. Each one has its own advantages and disadvantages, depending on your product, market, and resources. You should choose the launch strategy that best suits your brand values and helps you achieve your launch goals. For example, if one of your brand values is transparency, you might opt for a soft launch that allows you to gather feedback and improve your product before a wider release.

5 Select your launch channels based on your brand values

Your launch channels are the platforms and mediums that you use to distribute your launch message and reach your target audience. They can include online and offline channels, such as social media, email, blog, website, press, events, or influencers. You should select your launch channels based on your brand values and your audience's preferences and behaviors. You should also optimize your launch channels for maximum impact and engagement, using techniques like SEO, content marketing, or email marketing. For example, if one of your brand values is community, you might use social media and influencers to create buzz and foster conversations around your product.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?