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How can you align your content calendar with your social media goals and audience?

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A content calendar is a tool that helps you plan, create, and distribute your social media content in a strategic and efficient way. It helps you align your content with your social media goals and audience, as well as your overall marketing objectives and brand voice. In this article, you will learn how to create and use a content calendar that supports your social media success.

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Deanna Russo

Online Networking Fueled by Know, Like & Trust, That Triangle Strategy Helped Me Grow 28x, LinkedIn Coach & Corporate…

1 Know your goals and audience

Before you start filling your content calendar, you need to have a clear idea of what you want to achieve with your social media presence and who you want to reach. Your goals and audience should guide your content choices, such as the topics, formats, tone, and frequency of your posts. You can use the SMART framework to set specific, measurable, achievable, relevant, and time-bound goals for your social media channels. You can also use tools like surveys, analytics, and social listening to research and segment your audience based on their demographics, interests, behaviors, and preferences.

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2 Choose your content types and platforms

Once you have defined your goals and audience, you need to decide what types of content you will create and share on your social media platforms. You can use a variety of content formats, such as blog posts, videos, images, podcasts, infographics, live streams, stories, and more, to engage your audience and showcase your value proposition. You should also consider which platforms are best suited for your content and your audience, and how you will optimize your content for each platform's features and algorithms. For example, you might use Instagram for visual content, LinkedIn for professional content, and YouTube for long-form videos.

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3 Plan your content themes and topics

The next step is to plan your content themes and topics for your content calendar. You can use a content theme to group your posts around a specific idea, message, or category that relates to your goals and audience. For example, you might have a content theme of "customer stories" where you share testimonials, case studies, or user-generated content from your customers. You can then brainstorm topics for each content theme based on your keywords, trends, questions, and pain points that your audience has. You can use tools like Google Trends, BuzzSumo, AnswerThePublic, and Quora to find relevant and popular topics for your content.

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Deanna Russo

Online Networking Fueled by Know, Like & Trust, That Triangle Strategy Helped Me Grow 28x, LinkedIn Coach & Corporate Trainer, Speaker, Published Author, Mom Taxi
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I've found that when you create a series, plan the series, and align them with your brand, you've created a gold equation. I recently created a series called Testimonial Tuesdays. It allows me to tell the stories behind the recommendations that people have written after working with me. Featuring these recommendations has been fantastic, a way to share the stories of my clients too!

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4 Schedule your content in advance

The final step is to schedule your content in advance using your content calendar. You can use a spreadsheet, a calendar app, or a social media management tool to create and manage your content calendar. You should include the following information for each post: the date and time of publication, the platform, the content type, the content theme, the topic, the headline, the description, the image or video, the hashtags, the call to action, and the link. You should also plan your content distribution strategy, such as how often you will post, how you will repurpose your content, how you will promote your content, and how you will measure your results.

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Deanna Russo

Online Networking Fueled by Know, Like & Trust, That Triangle Strategy Helped Me Grow 28x, LinkedIn Coach & Corporate Trainer, Speaker, Published Author, Mom Taxi
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Scheduling your content in advance means that you have something written, formatted, and scheduled and all you have to do (especially on LinkedIn) is just have the conversations with the people who are commenting.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you align your content calendar with your social media goals and audience?

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1 Know your goals and audience

2 Choose your content types and platforms

3 Plan your content themes and topics

4 Schedule your content in advance

5 Here’s what else to consider

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