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How can you align design feedback with your brand's voice and tone?

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Design feedback is a crucial part of any content marketing project, but it can also be challenging to communicate your vision and preferences to your designers, especially if you work remotely or with freelancers. How can you make sure that your design feedback aligns with your brand's voice and tone, and that it helps your designers create content that resonates with your audience and goals? In this article, we'll share some tips and best practices on how to give effective and consistent design feedback that reflects your brand's personality and style.

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Stacey Dobis ??

??Stand out from the crowd at Trade Shows & Events | Marketing Enthusiast | Innovative Thinker | I ?? Animals??…
Puneet Pillania

DIGITAL BRANDING & ORM Specialist | Helping Businesses Grow with Strategic Online Presence. 700 + brand identities…
Andy William

Pastor | Airbnb Rental Host | WordPress Web Developer | Author | Digital Media Marketer

1 Define your brand voice and tone

Before you start giving design feedback, you need to have a clear and documented understanding of your brand voice and tone. Your brand voice is the personality and attitude that you express through your content, while your tone is how you adapt your voice to different situations and audiences. For example, your brand voice might be friendly, professional, and informative, while your tone might vary from casual and humorous to formal and serious depending on the context. To define your brand voice and tone, you can use tools like voice and tone guides, brand personas, and content audits. These will help you identify the key traits, values, and emotions that you want to convey through your design and content.

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Stacey Dobis ??

??Stand out from the crowd at Trade Shows & Events | Marketing Enthusiast | Innovative Thinker | I ?? Animals??, Reading, Fast Cars and Metal Music
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I have to come at this from a different angle. I usually work with clients on design and also on content, but as a designer having clear and concise feedback is crucial. I am very visual so if the client can show me a website, picture or example of what they are looking for it is very helpful for me to formulate something that will emulate their brand voice and tone based on the items they show me.

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Puneet Pillania

DIGITAL BRANDING & ORM Specialist | Helping Businesses Grow with Strategic Online Presence. 700 + brand identities designed worldwide.
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To align design feedback with your brand's voice and tone, ensure your feedback is clear, concise, and in line with your brand's personality. Use specific examples, and, if humor fits your brand, sprinkle it in to keep the conversation engaging.

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Andy William

Pastor | Airbnb Rental Host | WordPress Web Developer | Author | Digital Media Marketer
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To align design feedback with your brand's voice and tone: 1. Understand your brand's personality and values. 2. Use language that reflects your brand's voice. 3. Provide specific guidelines and examples. 4. Give positive reinforcement and appreciation. 5. Explain the rationale behind suggested changes. 6. Encourage collaboration for innovative solutions. By following these steps, you can maintain consistency and a cohesive visual identity.

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2 Use a feedback framework

Once you have a clear idea of your brand voice and tone, it’s important to communicate them effectively to your designers. Utilizing a feedback framework can help structure and organize your feedback in a clear and consistent way. This framework should include a goal for the design, the context in which it will be used, specific criteria such as colors, fonts, images, layout, etc., and feedback on the strengths and weaknesses of the design and how it can be improved to align with your brand voice and tone. Doing so can help avoid vague, subjective, or contradictory feedback that could confuse or frustrate your designers. Additionally, it can help focus on the most important aspects of the design and their relation to your brand voice and tone.

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3 Use examples and references

Another way to align your design feedback with your brand voice and tone is to use examples and references that illustrate your preferences and expectations. Examples and references can be from your own or other brands' content, and they can show what you like or dislike about a certain design element, style, or mood. For example, you can use examples and references to show how you want to use colors, fonts, images, or icons to convey a certain emotion, message, or value. You can also use examples and references to show how you want to balance consistency and creativity in your design, and how you want to adapt your design to different platforms, formats, or audiences. Using examples and references can help you provide concrete and visual feedback that can inspire and guide your designers.

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Ricardo Silva

Head of Marketing & Communications
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Examples and references are excellent ways to communicate tone, mood and “vibe” with your design team and the audience. Be sure to also include technical specifications.

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4 Use positive and constructive language

Delivering design feedback in a positive and constructive manner can help ensure it is in line with your brand voice and tone. By using praise and appreciation for the work done, as well as specific and actionable suggestions for improvement, you can build trust and rapport with your designers. Additionally, using polite and respectful words, clear and concise sentences, and a balanced combination of positive and negative feedback will create a collaborative and productive feedback process.

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5 Use feedback tools and platforms

Finally, you can align your design feedback with your brand voice and tone by using feedback tools and platforms. This could include online design platforms that allow you to create, share, and edit designs in real time, as well as add comments, annotations, or ratings. Video or audio tools also enable you to record or stream your feedback in a more personal and expressive way. Additionally, chat or email tools can provide quick and convenient feedback, while allowing you to use emojis, gifs, or stickers to convey your emotions or reactions. By using these tools and platforms, you can provide timely, relevant, and engaging feedback that matches your brand voice and tone and supports your design goals and objectives.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you align design feedback with your brand's voice and tone?

1

2

3

4

5

6

1 Define your brand voice and tone

2 Use a feedback framework

3 Use examples and references

4 Use positive and constructive language

5 Use feedback tools and platforms

6 Here’s what else to consider

Content Marketing

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How can you align design feedback with your brand's voice and tone?

1

2

3

4

5

6

1 Define your brand voice and tone

2 Use a feedback framework

3 Use examples and references

4 Use positive and constructive language

5 Use feedback tools and platforms

6 Here’s what else to consider

Content Marketing

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