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How can you address misinformation in environmental health stakeholder engagement?

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Environmental health is a complex and dynamic field that affects the well-being of people and ecosystems. It involves assessing and managing the risks and impacts of various factors, such as pollution, climate change, infectious diseases, and natural disasters. As a public administrator, you may have to engage with diverse and sometimes conflicting stakeholders, such as communities, businesses, regulators, and NGOs, to inform and implement environmental health policies and programs. However, you may also encounter misinformation, which is false or misleading information that can undermine trust, cooperation, and action. How can you address misinformation in environmental health stakeholder engagement? Here are some tips to help you.

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Jean Montgomerie, M. Sci.

Retired, NJ Pinelands Commission, FRHSD Substitute Teacher, Owner-Pinelands Ecological Compliance, P.W.S.

1 Identify the sources and motives of misinformation

Misinformation can come from different sources and have different motives. Some sources may be intentional, such as those who seek to influence public opinion, advance their interests, or discredit others. Some sources may be unintentional, such as those who lack knowledge, skills, or resources to verify information, or those who are influenced by cognitive biases, emotions, or social norms. You need to identify the sources and motives of misinformation to understand their agendas, credibility, and influence. This can help you tailor your communication strategies and countermeasures accordingly.

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Jean Montgomerie, M. Sci.

Retired, NJ Pinelands Commission, FRHSD Substitute Teacher, Owner-Pinelands Ecological Compliance, P.W.S.
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Show real examples of the mis-information and how that fake-fact does not make sense. Example: Did anyone in their family get over COVID 19 quickly? Were they vaccinated?

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2 Communicate clearly and accurately

One of the best ways to address misinformation is to communicate clearly and accurately about environmental health issues and solutions. You need to use simple and accessible language, avoid jargon and technical terms, and provide evidence and examples to support your claims. You also need to be transparent and honest about the limitations, uncertainties, and trade-offs involved in environmental health decisions. You should acknowledge and address the concerns and questions of your stakeholders, and provide them with reliable and relevant sources of information. You should also avoid repeating or refuting misinformation, as this can reinforce or amplify it.

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Jean Montgomerie, M. Sci.

Retired, NJ Pinelands Commission, FRHSD Substitute Teacher, Owner-Pinelands Ecological Compliance, P.W.S.
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The use of Before/After photos of ORV damaged areas has been effective. No doubt what caused the damage. No doubt that the area is trashed and devoid of life.

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3 Build trust and rapport

Another way to address misinformation is to build trust and rapport with your stakeholders. You need to show respect, empathy, and openness to different perspectives and values. You need to listen actively and attentively to your stakeholders, and provide them with feedback and recognition. You need to establish and maintain regular and consistent communication channels, and use appropriate and engaging formats and platforms. You also need to collaborate and cooperate with your stakeholders, and involve them in the design and implementation of environmental health policies and programs.

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Jean Montgomerie, M. Sci.

Retired, NJ Pinelands Commission, FRHSD Substitute Teacher, Owner-Pinelands Ecological Compliance, P.W.S.
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This is VERY DIFFICULT today. People are fearful of the very Government leaders that protect them. Must be a hands-on show of trust.

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4 Educate and empower

A third way to address misinformation is to educate and empower your stakeholders. You need to provide them with opportunities and resources to learn and improve their knowledge and skills on environmental health issues and solutions. You need to encourage them to critically evaluate and verify information, and to seek out diverse and credible sources. You need to support them to develop and express their own opinions and perspectives, and to participate in constructive and respectful dialogue. You also need to enable them to take action and contribute to environmental health outcomes.

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5 Monitor and evaluate

A fourth way to address misinformation is to monitor and evaluate your environmental health stakeholder engagement activities. You need to collect and analyze data and feedback on the effectiveness and impact of your communication strategies and countermeasures. You need to identify and measure the indicators and outcomes of misinformation, such as awareness, attitudes, behaviors, and actions. You need to track and report on the progress and challenges of your environmental health policies and programs. You also need to adapt and improve your stakeholder engagement practices based on the lessons learned and best practices.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you address misinformation in environmental health stakeholder engagement?

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1 Identify the sources and motives of misinformation

2 Communicate clearly and accurately

3 Build trust and rapport

4 Educate and empower

5 Monitor and evaluate

6 Here’s what else to consider

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