How can you address concerns about your writing idea's marketability during a pitch?

1 Know your target market

Before you pitch your writing idea, you need to do some research on your target market. Who are the readers that would be interested in your idea? What are their preferences, needs, and expectations? How can you tailor your pitch to appeal to them? Knowing your target market will help you demonstrate that you understand your audience and that your writing idea meets their demand.

2 Highlight your unique selling proposition

Your writing idea might have some similarities with other existing or competing works, but it also has something that sets it apart. This is your unique selling proposition (USP), the key feature or benefit that makes your writing idea stand out from the rest. Your USP should be clear, concise, and compelling. It should answer the question: why should someone choose your writing idea over others?

3 Provide evidence of your credibility

One of the common concerns that agents, editors, or publishers might have about your writing idea is whether you have the skills, experience, and qualifications to execute it. To address this concern, you need to provide evidence of your credibility as a writer. You can mention your previous publications, awards, recognitions, endorsements, testimonials, or relevant credentials. You can also share samples of your writing that showcase your style, voice, and quality.

4 Anticipate and address potential objections

Even if you have a strong pitch, you might still face some potential objections or questions from the agents, editors, or publishers. These might relate to the feasibility, originality, relevance, or profitability of your writing idea. To prepare for these objections, you need to anticipate them and think of how to address them. You can use facts, data, examples, or testimonials to support your claims and counter any doubts.

5 Show your passion and enthusiasm

Your writing idea might be marketable, but it also needs to be meaningful. You need to show that you are passionate and enthusiastic about your writing idea, and that you have a clear vision and purpose for it. You can express your passion and enthusiasm by using positive and confident language, sharing your personal stories or motivations, and conveying your emotions and excitement. Your passion and enthusiasm will help you connect with the agents, editors, or publishers and persuade them to share your vision.