How can you add value to your prospects through follow-up?

2 Relevance to your offer

Once you have done your research, you need to make your follow-up message relevant to your offer. Don't just repeat the same pitch or benefits that you used in your initial contact. Instead, focus on how your offer can solve their problems, help them achieve their goals, or meet their needs. Use specific examples, stories, or testimonials that demonstrate the value of your offer. Also, avoid using generic or vague language, such as "I can help you" or "I have a solution for you". Be clear and specific about what you can do for them and how.

3 Rapport with your prospects

Another way to add value to your prospects through follow-up is to build rapport with them. Rapport is the feeling of trust, connection, and understanding that you create with your prospects. You can build rapport by using their name, mirroring their tone and style, expressing empathy and appreciation, and asking open-ended questions. Rapport will make your prospects feel more comfortable and confident in talking to you and listening to your offer.

4 Results for your prospects

Finally, you need to show your prospects the results that they can expect from your offer. Results are the tangible and measurable outcomes that your offer can deliver for your prospects. You can show results by using numbers, facts, data, or statistics that prove the effectiveness of your offer. You can also use case studies, success stories, or testimonials that show how other customers have benefited from your offer. Results will make your prospects see the value of your offer and motivate them to take action.

By following these four steps, you can add value to your prospects through follow-up and increase your chances of closing more sales. Remember, follow-up is not just a reminder or a thank you note. It's an opportunity to show your prospects that you care about them, understand them, and can help them achieve their desired results.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?